1. FEM 3335 Stakeholders And Sustainability
Assoc Prof Dr Sharifah Norazizan Syed Abd Rashid, APPM Department of Social & Development Science Faculty of Human Ecology Universiti Putra Malaysia

2. Content The Stakeholders’ Roles in Sustainable Development
- The Meaning of Stakeholders
Chapter 28 of Agenda 21 : The Local Governments Roles in Sustainability
The Principles of Agenda 21 : The Rights for Community Participation
The Roles of the NGOs, Private Sector

3. Introduction to Agenda 21
The Earth Summit held in Rio De Janerio, Brazil was attended by 178 country leaders (including Malaysia) on June The Earth Summit provides world's action plan towards sustainable development. This action plan was known as Agenda 21 - an agenda to achieve sustainable development in the 21st century.

4. Agenda 21 is designed as a bridge
between environment and development
between the public and private sectors
between governments and civil society
between global and national goals
between current and future generations
between knowledge and action
between developed and developing countries.

5. Agenda 21 Consists of 40 Chapters in 4 Sections as following :-
Social and Economic Dimension
Maintaining and managing resources
Strengthen the roles of dominant groups (the women, children, NGO,LAs)
Methods of Accomplishment
Agenda 21 focus on the social and environmental issues to improve the human living conditions for future generations. Under Section 3 of Agenda 21, dominant group such as the women, children, NGO, youth, employee, business and industrial sectors including aborigines hold major role implementing Agenda 21 towards sustainable development at local level. Thus, it was known as Local Agenda 21 - Local Action Plan towards sustainable development in 21st century.

6. LOCAL AGENDA 21 (LA 21)
Local Agenda 21 is Agenda 21 at the local level.
Agenda 21 is an action plan towards global sustainable development in the next millennium and was endorsed by more than 178 heads of state and ministers at UNCED.
LA21 is a program to forge partnerships between local authorities and the communities, they serve to work together to plan and care for their surroundings towards sustainable development.
Local communities with local authority, identify and analyze local sustainable development issues, formulate and implement action plans to address them.
LA21 adopts a "bottom up" approach.

7. Chapter 28 of Agenda 21
Chapter 28 of Agenda 21 also contains a direct call to all local governments to create their own action plans for sustainable development. These “Local Agenda 21” action plans translate the principles and mandates of Agenda 21 into concrete service strategies for each local community.
Chapter 28 states that:
By 1996, most local authorities in each country should have undertaken a consultative process with their populations and achieved a consensus on a “Local Agenda 21” for the community.

8. Definition of Local Agenda 21
For the purposes of this assessment, Local Agenda 21 was defined as:
A participatory, multi-stakeholder process to achieve the goals of Agenda 21 at the local level through the preparation and implementation of a long-term, strategic plan that addresses priority local sustainable development concerns.

9. LA 21 PRINCIPLES
Holistic perpective in thinking and action among sectors
Active participation from all partnership to create togetherness and love feeling
Community thinking and action in lifecycle
World perspective in local issues “think globally act locally”
Long term perspective for local issues

10. Characteristics of LA 21
The following are some characteristics of an LA21 program:
It addresses economic, social and ecological needs together.
It includes a consensus on a vision for a sustainable future.
It includes a participatory process with local residents.
It establishes a Stakeholders Group, Forum or equivalent multi sectoral community group to oversee the process.
It contains an Action Plan with concrete long-term targets.
It has a monitoring and reporting framework.
It has indicators to monitor progress.
It has tangible activities and programs to actualize its Action Plans.

11. LA 21 Process Organize / prepare local authority
Partnership and participation
Develop a vision
Identity problems and issues
Develop objectives / set priorities
Action plan
Implement
Monitor and evaluate

12. Resource: http://www.kpkt.gov.my/jkt/la21
Local Agenda 21
Resource:

13. Definitions Participation is defined as:
A process through which stakeholders influence and share control over development initiatives and the decisions and resources which affect them
(World Bank)
A Stakeholder can be defined as:
Any individual, community, group or organisation with an interest in the outcome of a programme/project, either as a result of being affected by it positively or negatively, or by being able to influence the activity in a positive (+) or negative (x) way
(DFID)

14. Stakeholders: Yet another term!
Those who have an interest in a particular decision, either as individuals or representatives of a group. This includes people who influence a decision, or can influence it, as well as those affected by it.

15. Stakeholder Participation
Stakeholder Participation is defined as:
The participation of all relevant stakeholders in the development process, including: the poor, Government, NGOs, private sector etc.) with an interest in outcomes
The universe of stakeholders is potentially without boundaries. We can set parameters for involvement by saying that only key stakeholders should participate. These can be both primary and secondary stakeholders.

16. 3 Main Types of Stakeholder
Key stakeholders – those who can significantly influence or are important to the success of an activity.
Primary stakeholders
Those individuals and groups who are ultimately affected by an activity, either as beneficiaries (positive impact) or dis-beneficiaries (negative impact).
Secondary stakeholders
All other individuals or institutions with a stake, interest or intermediary role in the activity.

17. NGOs, Civil Society, or Major Groups?
“Major Groups” is a term that was introduced in Agenda 21, agreed by governments at the Rio Earth Summit. It describes nine sectors of society identified as having a significant role in sustainable development:
women
children and youth
indigenous people
NGOs
Local authorities
Workers and trade unions
business and industry
the scientific and technical community
farmers

18. Deciding on a Strategy for Consultation
It is important to develop a consultation strategy not just a series of one-off events:
A strategy helps planners obtain more of the information they need
It helps educate stakeholders and planners so that it is easier to implement the completed plan
Questions that need to be asked:
What information do I need to develop my Plan/strategy?
Who do I need to consult?
When do I need to consult them?
How or what methods can I use?

19. Principles to Apply
Ideally a stakeholder consultation strategy should:
Begin early in the preparation of a plan/strategy
Be broadly representative
Continue throughout at multiple stages in the preparation and implementation of the strategy
Be a two-way process (information exchange for all parties including planners)
Include a right of reply
Include feedback from the planners to the stakeholders

20. Stakeholder Analysis
A tool used in the design and management of policy development programmes to identify:
The interests of all stakeholders who may affect or be affected by a policy/ programme;
Potential conflicts and risks that could jeopardise a programme;
Opportunities and relationships to build upon in implementing a programme to help make it a success;
The groups that should be encouraged to participate in different stages of the activity cycle
Ways to improve the programme and reduce, or hopefully remove, negative impacts on vulnerable and disadvantaged groups

21. Stakeholder Analysis for ParticipantNo
Capacity
Do they have the capacity?
Role
What roles do they play and what contributions do they make?
Stake
Who is the stakeholder?
Interest
Do they have the interest? No

22. How to do it? Three basic steps:
Identify the main stakeholders and the reasons for their interest in the policy or activity using a Stakeholder Table
Identify the influence and importance of each and show them in a matrix
Identify the risks that may affect policy or activity design and discuss how they can be addressed
The next slide looks at how to identify stakeholders…

23. How to do it?
A variety of techniques can be used to identify stakeholders, including:
Workshops (one of the most successful)
Individual interviews
Focus groups
Whatever approach is used, the aim is to identify all key stakeholders and to be aware of their potential impact on the policy or activity

24. Stakeholder participation is important in plan-making because it helps implementation
Taking stakeholders’ views into account - particularly in relation to project/strategic objectives and how they are to be achieved - helps in achieving the plan’s aim
Enhancing stakeholder participation aims to strengthen local ownership of a plan.
From a planners’ perspective, it increases the likelihood that plans will be effective and sustainable:
More effective – in drawing on a wide range of interested parties, the prospects for appropriate project design and commitment are likely to be maximised
More sustainable – people are more likely to be committed to carrying on an activity after aid stops and are more able to do so since participation builds their skills and confidence

25. Roles of Development Players
Government
Vision & direction
Enabling conditions
Set rules/regulations
Public services
Resources
CIVIL SOCIETY
Advocacy
Represent the marginalized
Community enabler
Link to grassroots
Sustainable Development
Business
Create wealth
Set sustainability of production
Influence consumption patterns
Resource Providers/Devt Institutions
Financial assistance
Technical assistance

26. Participant Roles Community/CBOs Government Private Sector Facilitator
Set the agenda, development needs; set ground rules for interaction and change; set pace of development
Knowledge, staff, other funding
Government
Create enabling environment, provide link to wider development goals and planning, management, staff, funding
Private Sector
Funding, technical and managerial expertise, planning, finance, training, skills, access to markets, wider network
Facilitator
create trust, build cultural bridges, provide capacity building, training and education, access to wider network

27. Corporations as Partners in Strengthening Urban Communities A Research Report by George E. Peterson and Dana R. Sundblad
Case studies of corporate-community partnerships show:
the business rationale includes protecting existing interests, developing workforces and expanding markets
"comprehensive" strategies consider neighborhood life as a whole and solicit community input
initiatives are most effective when there is a strong sense of community ownership
short-term, tangible successes help communities commit fully to a strategic plan
advances in practical evaluation techniques are critical

28. Public Private Community Partnership
The term PPP was initially used to describe activities that engaged both – public and private sectors, typically to fund public infrastructure.
However, the term has given way to PPCP and is now used for other partnerships between Government and the private sector to operate social welfare activities, including involving the Community.
Community partnerships involve joint decision making rather than principal-agent approach.
It stresses on joint inputs for defining problem as well as solution.

29. Results of this initiative
Enhanced livelihood for about 3000 villagers
People’s participation, Functioning of village groups & civil society institutions
Creation of social capital
Health, Education and Employment generation
Common property resources (Pond, Area covered under Energy plantation)
Enhancement of Rural Livelihoods through Renewable
Energy in a sustainable manner

30. Effective PPCP involves participation from…
Government
Private Sector
NGOs
Community
Academic & Scientific Community

31. Tenets of a Successful Partnership
Regular dialogue with the partners
Trust and confidence in the private sector
Clear demarcation of responsibilities
Facilitation on policy issues
Convergence of Government Schemes
Modalities for Funding
Participation from Community
Expectations of outcome
Time frame for achieving goals

32. NGOs, Private Sector and the Government
Optimizing Participation of Stakeholders in Developing and Implementing Sustainability Strategies

33. Defining NGOs: What the UN Says
From the UN Department of Public Information: NGO refers to a non-profit citizens’ voluntary entity organized nationally or internationally. Thus, professional associations, foundations, trade unions, religious organizations, women’s and youth groups, cooperative associations, development and human rights associations, environmental protection groups, research institutes dealing with international affairs and associations of parliamentarians are considered NGOs.

34. How an NGO’s function in Community Development should be:
They seek and identify the needs of communities for which there is widespread consensus
Bring about an ‘inside out’ change rather then an ‘outside in’ approach to change
OD makes organizations more effective whereas CD makes communities more responsible
Project assessment done in conjunction with existing local groups
Use of local paradigm in any change and facilitation that may take place

35. Role of Private Industry…
Get Industry involved in the Project
Contribute towards resource generation
Contribute vital cost effective technological and management expertise
Achieve higher accountability and transparency.
More result oriented and provide long term value for money
Better administration and day-to-day coordination

36. Development community must create bigger role for private sector
The development industry must work in a way that allows it to be replaced by efficient local governments, by civil societies and by a vibrant private sector, said USAID Chief Rajiv Shah this week in a keynote speech at the Center for Global Development in Washington.
In recent years, a growing number of corporations have joined government and community groups as partners in rebuilding neighborhoods. This commitment acknowledges that business is a stakeholder in the success or failure of our cities. The readings in this section explore the potential role that corporations can play in revitalizing cities and supporting neighborhood improvement efforts, as well as the challenges of corporate-community partnerships.

37. Role of Government…
To provide a platform for corporate and community leaders to meet and exchange ideas
To create synergies and a more proactive role in facilitating partnership projects and help in its success
To encourage industry
Quick decision making on policy
Simplify procedures
Convergence of government schemes
Funding
Solve Problems

38. The 5 Roles of Local Government
Leader, showing the way
Authority, regulator, planner, controller
Service provider, practical services, and also information/advice
Enterprise, consumer, end-user
Facilitator, development dynamo
How to use our roles? How to strengthen our function as a change agent for local SD?

39. Role of NGOs / other civil society organizations / Community
Chance to work in a more structured environment
Advise partners of requirements and needs
Educating Community about govt. schemes and how to access them
Provide local communities support and give them confidence vis-à-vis industry role
Assist in capacity building
NGOs / other civil society organizations may be well versed with the problem and work at grassroots level. On the other hand communities are the direct beneficiaries and hence get involved for their own benefit.

40. Challenges and New Approaches
Citizen involvement policies
Innovation for SD - business, social etc.
Awareness raising on SD and empowerment
The 5 roles of local government
The Local Agenda 21 Change Agent - facilitation skills

41. Thank You