1. Logo Lesson
Five types of Logos

2. Five types
Phonetic
Phonetic Abstract
Abstract
Symbolic
Pictogram

3. Phonetic
Letters only

4. Abstract
Often the meaning must be learned

5. Phonetic Abstract
Letters with an abstract

6. Font Charateristics Easy to read Simple colour schemes Thick lettering
No “artistic” fonts

7. Some techniques: Rotating letters Shifting letters Enlarging letters
Fusing Letters
Extending Letters
Adding a symbol

8. Symbolic
Abstract forms and representational elements

9. Pictogram
Intuitive
International symbols

10. Purpose of a Logo
Used to convey ideas, moods, emotion, experience or information
They are an applied art, graphical design
Can be big business
Air Canada logo cost about $3.2 million dollars

11. Logos are important ways to identify a company
Logos are important ways to identify a company. They are like visual employees or representatives of organization they stand for.

12. The Microsoft Logo In 1987, Microsoft adopted its current logo, the so-called "Pacman Logo" designed by Scott Baker. According to the March 1987 Computer Reseller News Magazine, "The new logo, in Helvetica italic typeface, has a slash between the o and s to emphasize the "soft" part of the name and convey motion and speed." Dave Norris, a Microsoft employee, ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter O, nicknamed the blibbet, but it was discarded.

13. The Mac Logo Probably the most popular logo is the Picasso-inspired Mac logo. It was designed by Tom Hughes and John Casado, art directors on the Macintosh developement team. Originally, the logo for Macintosh looked completely different and was designed by the artist Jean-Michel Folon who was payed with a royalty of $1 for every Macintosh sold (overall over 30 million). But before the release of Macintosh, Steve Jobs changed his mind and had it replaced by the simple and colorful drawing of Hughes and Casado. The "Picasso"-logo was used as welcoming message on all versions of the Mac system software until System 7.6.1, where for the first time the Mac Face logo was used instead. With the release of MacOS X 10.2 (Jaguar) the happy Mac and Mac Face logo at startup were replaced by a grey Apple on a white background.