1. “The entrepreneurial university: practice”
George Constantinou & Soizic Tsin

2. From Idea to concept: Thought process
Overview
Background
CUE background
From Idea to concept: Thought process
Serious Games Studio: Your idea our expertise
Distilling the entrepreneurial spirit
Case Study 1: App Competition “PASS”
Case study 2 : NHS Healthcare
Distilling the entrepreneurial spirit.
Fostering ideas and innovation.
Idea generation and development.
Identifying a need within a business or organisation. Solutions to address the need, solve the issue.
Case Study 1 : NHS Healthcare: Health Visiting & Liverpool Women’s Hospital Junior Doctors App
How do we deliver the intervention?
Run through of process and important stages.
Flow chart, Thought process,
Case Study 2: App Competition
Case studies: PASS, Maternity training, Louise Wallace, Ricardo Costa Cooking for Sport

3. Background ‘2013 Modern University of the Year’
‘Coventry University has made another leap up the league tables with a rise of 13 places’
‘2013 Modern University of the Year’
The National Student Survey 2013, published today, sees Coventry climb into the top two of modern universities in the whole of the UK for student satisfaction, and retain its position as a leading Midlands institution.
Distilling the entrepreneurial spirit.
Fostering ideas and innovation.
Idea generation and development.
Identifying a need within a business or organisation. Solutions to address the need, solve the issue.
Case Study 1 : NHS Healthcare: Health Visiting & Liverpool Women’s Hospital Junior Doctors App
How do we deliver the intervention?
Run through of process and important stages.
Flow chart, Thought process,
Case Study 2: App Competition
Case studies: PASS, Maternity training, Louise Wallace, Ricardo Costa Cooking for Sport

4. Coventry University Enterprises Ltd: Background Introduction
Wholly owned subsidiary of Coventry University, incorporated in July 1989.
The Company’s principal activities consist of:
Delivery of funded projects on behalf of predominantly public sector partners;
Exploitation of the company’s intellectual property into private sector market opportunities
Development and management of the company’s property assets at the technology park;
Support to the University’s applied research agenda through the establishment and support of applied research institutes on the park
Generating an annual turnover of £14m.

5. Coventry University Group
Technology Park
Conference Centre
Teaching Schools and Faculties
Research
Institutes and Grand Challenges
CU London Campus
CU College
CPU BDM’s BDSO
CDS - Economic Development Projects
FutureWorks
FutureLets

6. Health Design Technology Institute
And....
Serious Games Institute
HDTI’s activities bring together businesses, healthcare practitioners, academics and end users to focus on four key integrated areas:
The design and validation of products and services required for improved healthcare in the community
Research with practitioners and industry
Training of community-based healthcare professionals, carers and self-managing patients
The delivery of new multidisciplinary courses in design and healthcare

7. CUE Ltd – Specialist Institutes
Commercial Consultancy
Business Support
Applied Research
Teaching
CUE
University
Design Workshops
Simulated Environments
Home, workplace
Usability Facilities & Observation Rooms
Individual assessment – focus groups, product interaction
Seminar Rooms
Applied Research Offices
Health, Design, Engineering/Technology
Field Trial Management Centre
Supporting external field trials (further to simulated environments)
Pre-Incubation/Start-Up Units
Individual offices for new businesses
HDTI
IMPROVING Healthcare in the community Assisted living for the less able
– assisting SME’s to design test and market products – 3d modelling, rapid prototyping

8. From Idea to concept Introduction The institute model Researchers
Business Support Team
Entrepreneurs

9. From Idea to concept Introduction
Addressing Challenge and make it opportunity
HDTI - health and design technology institute
Challenge: Aging population
Need: support assisting living
Market demand
Finding solution to respond to this
Make it a commercial success

10. From Idea to concept
Introduction
Working with the UK design council

11. From Idea to concept Introduction What are the techniques we use?
Market research
Feasibility study
User driven innovation
Proof of concept
Prototyping
Usability study
Investments?

12. Model of generic Stage-Gate® process used by large companies
Stage gates is a trade mark owned by Robert G Cooper and the Product Development Institute Inc.

13. From Idea to concept Introduction Done Creative Thinking Design
Making
Stuff
Happen

14. Serious Games Institute
“An international centre of excellence for the application of video games, virtual worlds and associated technology to serious social and economic issues”
An international centre of excellence for the application of video games, virtual worlds and associated technology to serious social and economic issues.
The SGI’s aim is to establish Coventry University as the World Leader with regard to the development, deployment and delivery of Serious Games, Mobile Applications and Virtual World Technologies.
The Institute provides a close interface between high-level applied academic research at Coventry University and leading edge technology companies in the field of game-based learning.
The SGI will have a particular focus on 3D collaborative multi-user environments and other games development platforms which can be harnessed for non-entertainment purposes.
Serious Games Institute

15. Serious Games Studio & Touch Digital : Your idea our expertise
Introduction
Serious Games Studio & Touch Digital :
Your idea our expertise
By 2015 these 2 projects will deliver:
510 regional SME’s will have received a business assist
50 new products taken to the digital media market
75 new jobs created or safeguarded in the region
Video

16. Distilling the entrepreneurial spirit Background
Case Study 1: App Competition
Cooking for Sport & P.A.S.S.
Case study 2 : NHS Healthcare Apps
Liverpool Women’s Hospital, UK
Birmingham Health Visiting Service, UK
Background

17. Background App Competition
“Coventry University in collaboration with the Serious Games Institute is offering 3 grants of £5,000 each for staff and students “
The ideas are your own
They are not related to teaching and learning
Copyright which you intend to use is free to use (we can’t pay for licenses for copyright material to be included in the apps).
The apps must have a commercial use, not free to download, and be supported by expected download figures.
App Competition

18. Past Winner of the CU App Competition
Case Study 1 : Cooking For Sport – Dr Ricardo Costa
Background
Identify need
Solution meets market demand
Commercialise product
Past Winner of the CU App Competition

19. Background P.A.S.S. Case Study 1 : Portable Ambient Sound System
Identify need
Solution meets market demand
Commercialise product
P.A.S.S.

20. Background Case Study 2 : LWH Guide Identify need
Solution meets market demand
Commercialise product
Liverpool Women’s Hospital

21. Case Study 2 : Health Visiting
Identify need
Solution meets market demand
Commercialise product
Birmingham Health Visiting Service

22. Background Thank you for your attention  Any Questions?
George Constantinou
Soizic Tsin