1. United Way of Allegheny County 2014 | 2015 Key Messages

2. Why Give to United Way’s Impact Fund? Remember: HOPE H Be a HERO in your community O OPTIMIZE your giving P Champion a PROGRESSIVE organization E Our EVALUATION inspires donor confidence

3. Be a HERO. Give back. Solve problems. Make a difference. It’s YOUR choice. This is YOUR United Way. At home. At work or in your community, YOU have the ability to choose how to give to United Way. GIVE It’s easy via payroll deduction or ePledge Plus, it’s tax deductible! ADVOCATE Advocate for a better community. Lend your voice to a cause. Be an advocate for a child, senior or neighbor in need. VOLUNTEER We are expanding and revitalizing volunteer opportunities for EVERYONE! Impact Fund Agency & Program Reviews Employee Campaign Activities Days of Caring/Month of Giving Volunteerism United Way Committee Support

4. Like-minded individuals are helping United Way every day! A United Way HERO comes in many forms… 60,000 donors from 725 companies contributed nearly $33 million to United Way last year 440 mentors supported United Way’s Be A Middle School Mentor initiative 180 volunteers helped low income workers receive $11.1 million in tax returns, with over $4.8 million from Earned Income Tax Credits 1,827 caring volunteers from 47 companies supported 2013 Days of Caring

5. Align your interests with a targeted focus of United Way’s Impact Fund. This is YOUR United Way. Support YOUR interests. Children & Youth Senior Citizens People with Disabilities Financially Struggling Adults & Families

6. United Way Films | Connecting People to Help

7. United Way Films | Keeping Families In Their Homes

8. OPTIMIZE. Your reach. Your impact. The power of one gift. Think: 1 + 1 = 3. United Way collaborates with the best agencies and best people to maximize your gift’s impact. United Way inspires philanthropy: united, be part of something bigger than you could ever be alone. United Way addresses root causes, driving change that creates measurable impact. A lean and efficient provides strong return on investment for each $ spent. 99 CENTS OF EVERY $ STAYS IN OUR COMMUNITY

9. Join 60,000 United Way champions in your region. Magnify the impact of one gift among thousands of individuals in need. BE THE ANSWER. If you could fund programs that make the future brighter for 10,000 kids, would you? If you could provide food, shelter and hope for 53,000 people calling 2-1- 1, would you? Can we sleep at night when 20,000 face homelessness in the place we all call home? Is it okay to turn our back on 200,000 frail seniors struggling to live each day?

10. United Way Films | Encouraging Middle Schools To Succeed

11. United Way Films|Helping Seniors Be Safe At Home

12. PROGRESSIVE. Innovative thinking + new technology = improved human services. United Way is forward-thinking, embracing new forms of engagement and timely, relevant initiatives to help more people. PA 2-1-1 Southwest: The region's 24/7 Help Line Project Serve: Supporting returning veterans in their mission back home CAMP: Teaching young adults with disabilities basic skills needed for independence United for Women: Providing support for women impacted by unexpected crisis fitUnited: 300 partners improving nutrition for children birth to age 12 Be A Middle School Mentor: The largest school-based mentoring initiative in the region

13. United Way’s collaborative approach to fundraising, and funding, yields measurable results. We believe in uniting to make a difference in the lives of those in need. And so do our agencies partners. Some include: Work Able: South Hills Interfaith Ministries, North Hills Community Outreach & Jewish Family and Children’s Services Interfaith Volunteer Caregivers: Family Services of Western Pennsylvania & North Hills Community Outreach Better Choices Better Health: Vintage, Community College of Allegheny County & National Council on Aging Be A Middle School Mentor: Mentoring Partnership of Southwestern PA, Communities in Schools & Urban League of Greater Pittsburgh.

14. EVALUATION. Drives our reputation and our results to inspire donor confidence. 1.A competitive review process and measurable program outcomes, assessed by nearly 200 business volunteers, that demonstrate United Way’s community-wide results. 2.Governance by an experienced Board of Directors comprised of the top corporate and civic leadership in our community. 3.A commitment to holding agency partners accountable for producing measurable results among targeted outcomes. 4.National recognition for outstanding performance among other United Ways enhances Pittsburgh’s reputation as most charitable city and an innovator. 5.Nationally-acclaimed leadership giving and impact programs, including Tocqueville and Women’s Leadership Council. 6.A 4-Star Charity Navigator ranking, 4 years in a row! Only 7% of top charities achieve this distinction. 7.An administrative fee that has gone from good to GREAT, dropping from 18.7% to 12%. (The Better Business Bureau standard is 25%) Your United Way is worthy of a donor’s trust. Here are seven reasons why:

16. Why Give to United Way? You can be a HERO in your community by giving back and making a difference; you can OPTIMIZE your giving and be part of something far bigger than you could ever be alone; and you can champion a PROGRESSIVE, innovative and collaborative organization that uses EVALUATION to ensure measurable outcomes that inspire donor confidence. Remember: HOPE

17. United Way Films | The Collective Impact Of Your Giving

18. Give HOPE. Get HOPE. To learn how your time and money make an impact, visit: www.UnitedWayPittsburgh.org Give. Advocate. Volunteer. Impact.