1. ‘Effective programmes for Roma employment, providing opportunities and challenging discrimination’ (Athens, 2013)

2. About organisation 1997 ESTABLISHMENT Year 2012 30 933 direct work interventions 2 023 clients 1/3 children 59% women 417 seeking employment (44) 27 815 298 CZK 58,7 employees 66 volunteers

3. centre Brno Vranovská 45 branch Vyškov Palánek 74 branch Břeclav Tř. 1. Máje 39 public playground Brno Husovická 2 : Cejl 49, Brno iqrs.cz SP 2012-16 (7) 2 → Increase employment opportunities and job pride of Roma people

4. Synergical and complex approach Individual planning, direct work (74 employed for 10/2013), systamatic boosting of LM competencies, motivation for a permanent job versus illegal work, fresh offer of suitable employment, social support, debt-relief programs (execution as a barrier to stable wage) Positive images and facts Protection against discrimination Proactive cooperation with employers, regular supply of suitable job offers and in job placement cooperation, Positive Employer awards - EFE (60 in CZR) www.ethnic-fiendly.eu, EFE culture promotion Mypracujeme.cz Out: Campaigning towards breaking the stereotypical „non working, on benefits Roma“: written, viral, video case studies, TV, radio, print media, social media In: Increasing Roma pride, motivation, advocacy See spots: http://www.ethnic-friendly.eu/nas_spot http://mypracujeme.cz/galerie/vybilime-byt-i-tobe Access to free law services, cooperation with the Ombudsman, Commercial Inspections and usage of ADL, testings (available Roma participants), medialisation of facts from testings: media as part of the testing teams or press releases etc. Centres for counselling and employment Non profit and social services capacities Low level of education as main barrier: High priority in investing in inclusive quality education for Roma youth; Country ecomomy/pro growth policy, tax ation and other incentives and active employment policies, Professional NGO/social service providers cooperation with public employment and social offices: case management, prevention of working poor, intelligent usage of ESF Investment in education, Public sector cooperation Cooperation with private sector

5. www.ethnic-friendly.eu an award for the pro-ethnic companies, quite the opposite to the legal prosecution of the employers who discriminate, corresponds with principles of active civil society and social responsibility of the companies, an adequate PR/CSR tool for the companies, a specific and visible symbol comprehensible to the majority and to ethnically disadvantaged groups, a positive and accepting message to Roma, EM a positive and stereotyp breaking message to public it interconnects the nonprofit sector, businesses and the government. About Ethnic Friendly Employer brand

6. Thanks! KATARÍNA KLAMKOVÁ director katarina.klamkova@iqrs.cz www.iqrs.cz Vranovská 45, Brno Czech Republic mob.:+420 608 820 637 AKADEMIE DIVERSITAS Vzdělávání, koučink a stáže