1. [Insert Client Logo]

2. [Insert Title] This content is protected by [TV Station] unless written consent is provided.

3. [Insert Client Logo]  Statement 1 goes here.  Statement 2 goes here.  Statement 3 goes here.  Statement 4 goes here.  Statement 5 goes here.  Restate the Title!

4. To (restate title) THREE Elements are Needed: THE RIGHT AUDIENCE: Target the core, don’t chase the extremes A Z Core [Insert Client Logo]

5. To (restate title) THREE Elements are Needed: THE RIGHT MESSAGE: Message should convey your distinction and be consistent across all media. The message must be singular. [Insert Client Logo]

6. To (restate title) THREE Elements are Needed: SUPER HIGH FREQUENCY IN FEWER PLACES: “Principle of the Glasses” [Insert Client Logo]

7. To [Insert Title] THREE Elements are Needed THE RIGHT AUDIENCE -Target the core customers desired. Do not chase the extremes A Z Core THE RIGHT MESSAGE - Message should convey a distinction and be consistent across all media. The message must be singular. SUPER HIGH FREQUENCY IN FEWER PLACES - “Principle of the Glasses” “Concentration is the key to all economic success.” – Peter Drucker

8. [Insert Company Logo] [Insert Client Logo] [Insert Video Testimonial]

9. [Insert Company Logo]  Statement 1  Statement 2  Statement 3  Statement 4  Statement 5 [Insert Client Logo]

10. Restate title here  Statement 1  Statement 2  Statement 3  Statement 4  Statement 5

11. [Insert Client Logo]  Statement 6  Statement 7  Statement 8  Statement 9  Statement 10  Statement 11  Statement 12

12. [Insert Client Logo]

13. [Insert TV Station Slides]

14. Clearance [Insert Client Logo]

15. Monthly TV Campaign (X weeks each month) ProgramDaysTimeCommercials [Insert Client Logo]

16. $xxxx per month (Month Year - Month Year) Monthly Annually  Commercials per Month  Digital Delivery  Commercials per Year  Digital Delivery

17. 2:1 Return on a $x,xxx/mo. Advertising Investment [Insert Client Logo] Average Ticket:$x,xxx Current Traffic: xx calls per month Closing Ratio:xx% Margin:xx% Annual Value of a New Customer:$x,xxx ($x,xxx x xx% margin)

18. Is it reasonable to assume that this schedule, which will reach xx of [demographic] can generate an additional [xx] calls per month? To achieve a 2:1 return on your investment, we would have to deliver an additional xx calls per month… 2:1 Return on a $x,xxx/mo. Advertising Investment [Insert Client Logo] xx calls x xx% close ratio = xx sales xx sales = $xx,xxx in profit $xx,xxx in profit = 2:1 return on $x,xxx advertising investment

19. Insert multi-client station testimonial video here [Insert Client Logo]

20. Action Plan Action Plan What’s Next? [Insert Client Logo] 25 1. Proceed 2. Proceed with changes 3. Stop the process Copy deadline:xx/xx/xx Production deadline:xx/xx/xx Meet with staff to launch campaign:xx/xx/xx Campaign start:xx/xx/xx Evaluation of results:xx/xx/xx Timeline [Insert Client Logo]

21. [Station] Monthly Totals [Insert Station Logo] Commercials:[xx] /month xxxx [digital strategy] on [station website] :[xx] /month _________________________________________________________________________________________________ Accepting for [Company] Date _________________________________________________________________________________________________ Accepting for [Station] Date [Insert Client Logo]