2. In 1999, Jeff Robbin and Bill Kincaid developed SoundJam MP Purchased by Apple and renamed the software iTunes Software music player for your Mac or PC which is available in over 19 languages January 9 th, 2001 iTunes 1.0 was released into the public, and users immediately grew interest toward the new product media player computer program that helps users download, save, and organize digital music and video files on a desktop or personal laptop computer

3. Consumers do not know that you can copy your CDs into iTunes Biggest groups of people who use iTunes fall between 12-17 years old Predominantly male Marketing plan only concentrates on the aspect of selling Pushes away potential customers Causes people to believe iTunes comes at a cost

14. Variable Question Normally Uses iTunes Normally access music from CD'sT-Test2 Tail Prob 1. P5 Q1 Safety 0.5300.2204.3800.000 2. P5 Q7 Gratification 0.5300.2903.3200.001 3. P5 Q4 Stressed 0.2000.0503.2500.001 4. P6 Q1 Own an Apple Product 0.8100.5903.1810.002 5. P2 Q6 Quick and Easy 0.9000.7302.7430.007 6. P6 Q3 Cheaper (Price) 0.5700.3702.6410.009 8. P4 Q1 Easier to Purchase 0.9100.7802.3470.020 7. P2 Q8 Fear, Not Secure 0.4400.6102.1850.030 9. P4 Q2 Contingent on Weather 0.5400.3901.9960.048 10.P6 Q10 Better Sound 0.5300.3801.9370.054 High Means 1. P3 Q7 People who travel or workout 0.8300.9201.9500.053 2. P3 Q1 College Students 0.8100.9001.5270.129 3. P2 Q3 Convenience 0.9000.8301.3220.188 4. P3 Q9 People who own MP3 or Apple Product 0.9700.9400.8830.378 5. P3 Q6 Smart Phone Users 0.8400.8800.6250.533 Low Means 6.. P5 Q6 Laziness 0.2000.0862.9660.003 7. P5 Q5 Relieved 0.2400.1602.8150.005 8. P5 Q10 Guilty 0.0600.1002.1040.037

18. Inserting pamphlets informing people about iTunes into every CD case. Pros: Everyone no matter if you purchase music of the internet or CDs will know about iTunes. Easiest way to get iTunes to consumers Allow iTunes to grow Cons: Very expensive for iTunes No guarantee everyone will read the pamphlet and use iTunes Record companies my not allow this solution May cause CD prices to increase

19. Mass Media (creating a new marketing strategy that focuses on the older demographic) Pros: More users will begin using iTunes People will become more aware of iTunes More consumers will use iTunes Cons: Expensive to change marketing strategy May loose current users of iTunes May loose new demographic if iTunes in not properly explained to consumers

20. Create help kiosks within malls to teach people about iTunes and how to use the software Pros: More people will learn about iTunes Will be able to help people who already use or want to use iTunes Will cause interest within people May be able to sell Apple products at kiosk Cons: May become to expensive to upkeep People may not want to take advantage of these Kiosks Not all consumers shop at the mall