1. LOCALIZING PRIVATE SOCIAL STANDARDS: STANDARD INITIATIVES IN KENYAN CUT FLOWERS

2. Private social standards in the cut flower industry

3. Kenyan standards Kenya Flower Council (KFC) Code of Practice Fresh Produce Exporters Association of Kenya (FPEAK) standard (now KenyaGAP) Kenyan Horticultural Ethical Business Initiative (HEBI) base code Kenya Bureau of Standards (KEBS) standard for the national horticultural industry

4. Kenya Flower Council (KFC) Code of Practice Accommodating critical voices and retailer demands Developed by producers, based on UK retailer standards but with references to Kenyan legislation Benchmarked to GlobalGAP Ornamentals Scheme and board member of HEBI

5. THE HORTICULTURAL ETHICAL BUSINESS INITIATIVE (HEBI) A multi-stakeholder standard backed by UK buyers and NGOs A response to shortcomings of other social standards (both international and local) implemented in the Kenyan industry Participatory audit system

6. A better deal for Southern workers? HEBI responded to critique of social standards (Northern driven, non inclusive and lacking effect) – However HEBI was not sustainable When the HEBI code is integrated into or endorsed by other standard initiatives it is to the exclusion of HEBI as an institution and to the exclusion of the participatory auditing methodology