1. Governing bodies – winning or losing? The Impact of Competition Law on decisions, finance and your business Trevor Watkins, Head of Sport, Pinsent Masons

2. Introduction Background and overview And why should sport be concerned? The business of sport

3. What is it? Competition : noun “the activity or condition of striving to gain or win something by defeating or establishing superiority over others”

4. The basics The sports governing body European legislation Domestic legislation The balancing act – economic interests

5. But isn’t sport special ? Yes No Maybe

6. Key principles Freedom of movement of workers Freedom to provide services Free movement of capital Abuse of a dominant position No discrimination on grounds of nationality Not abusing the public/private divide on £ The role of the OFT

7. The application The club owner/governing body: Team ownership (restrictions on multiple stakes) Team selection (limiting nationality) Commercial rights (prohibiting distribution methods) League membership (setting criteria) Team remuneration (restrictions on payment) Team investment (preventing capital injection) Securing finance (limitation on state aid)

8. The London Welsh case, 2012 London Welsh members of Championship RFU set down detailed rules requiring audit process London Welsh belatedly begun process Qualified for play-off final – then the sky fell in....

9. The decision and challenge Minimum Standards Criteria – requirement for Primacy of Tenure The history of the clause The justification

10. The competition law basis of challenge Article 101 Treaty on the Functioning of the European Union (“TFEU”) prohibiting anti-competitive collusion Article 102 TFEU prohibiting abuse of a dominant position Largely same as Competition Act 1998

11. London Welsh argument The Primacy of Tenure rule as an unjustified restriction of competition, with Art 102 only if 101 fails If so, the rule provisions are void and unenforceable (Art 101 (2) and 102) Brought case via RFU dispute resolution panel but note alternatives and consequences

12. The accepted position The RFU is an undertaking to which TFEU applies It is in a dominant position The decision to exclude London Welsh was a prima facie breach of competition And similarly an abuse of a dominant position London Welsh accepted it had not met the Primacy of Tenure requirement and exclusion was the automatic consequence if competition law claim failed

13. The test What is at face value a breach does not automatically lead to restitution “....[a breach needs to be considered]...first of all...[in] the overall context in which the decision...was taken or produces its effects and, more specifically of its objectives. It has then to be considered whether the consequential effects restrictive of competition are inherent in the pursuit of those objectives and are proportionate to them.” Meca-Medina [2006] ECR I-6991 The burden is on the applicant to establish a restraint but it then shifts to the respondent to demonstrate justification

14. The debate The rule was essential for maintaining and increasing the health and popularity of the sport of rugby (that is not an economic purpose) and inherent in the organisation of sport So the RFU should have a “wide margin of appreciation” Or it was entirely commercial in nature and concerned only with maximising the value of broadcasting rights The sporting justification – the last round complication

15. The decision RFU exceeded the margin of appreciation it was allowed, disproportionate to objectives and so the rule was void MSC found to amount to an unjustified distortion of competition contrary to 101 (1) and 102 TFEU As a consequence, the Primacy of Tenure rules are void A close decision – witness the facts of the case The history of the rule was critical to the outcome

16. The key lessons Governing bodies have a margin of appreciation The more commercial in nature a rule, the greater the need to demonstrate why any affront to competition law is allowable Bodies likely to get substantial latitude in making decisions Constant review and action needed Note the effect of a decision made as against competition law principles – the ongoing claim

17. In closing... A grating tension with fault lines drawn - the transfer system - financial fair play - broadcasting and new media sales - doping - club ownership - financing development / accepting assistance

18. Pinsent Masons Trevor Watkins Global Head of Sport Pinsent Masons trevor.watkins@pinsentmasons.com (o) 0207 490 6614(m) 07970 793886 (t) @ PMSportlaw

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