1. Techno Pros We Save you Dough and make your Computer Go Marc Ernestus Marc Ernestus Russell Utter Russell Utter Richard Sipala

2. Company Facilities Techno Pros headquarters will be located in Quogue inside of the owners garage. Techno Pros headquarters will be located in Quogue inside of the owners garage. Our facilities include our company owned car. Our facilities include our company owned car.

3. Mission Statement Our mission is to provide the best service with the best quality possible. We aim to benefit our customers as we bring growth and prosperity to our employees, partners, and community. Throughout everything we aim to achieve honest, fair, and unbiased treatment to all of our stakeholders. Our mission is to provide the best service with the best quality possible. We aim to benefit our customers as we bring growth and prosperity to our employees, partners, and community. Throughout everything we aim to achieve honest, fair, and unbiased treatment to all of our stakeholders.

4. Keys to Success Advertisement and Marketing Advertisement and Marketing Time Efficiency (In work and response time) Time Efficiency (In work and response time) Quality Work Quality Work Better Pricing than the competition Better Pricing than the competition Building Relationships with customers (To establish a favorable reputation in the community) Building Relationships with customers (To establish a favorable reputation in the community)

5. Company Location Our company will be located on 76 Dune road in Quogue NY. It won’t cost the company anything to buy because it is already owned by our CEO, Russell Utter. Our company will be located on 76 Dune road in Quogue NY. It won’t cost the company anything to buy because it is already owned by our CEO, Russell Utter.

6. Products and Services Technology Pros will be a sole proprietorship owned by Russell Utter. Our goal will be to start a company with very few expenses and earn a high profit. Office space will be within the owner’s home. This will save us costs as were starting up our business. Technology Pros will be a sole proprietorship owned by Russell Utter. Our goal will be to start a company with very few expenses and earn a high profit. Office space will be within the owner’s home. This will save us costs as were starting up our business.

7. Products and Services Technology Pros will offer small office and private home owners a quick and reliable source of technical help for their computers and other related devices. We will also set up fully operational websites, for both private and public uses. Our business can perform one time services, or set up contracts for full time service which will arrange for us to be on call in case an emergency crises. Technology Pros will offer small office and private home owners a quick and reliable source of technical help for their computers and other related devices. We will also set up fully operational websites, for both private and public uses. Our business can perform one time services, or set up contracts for full time service which will arrange for us to be on call in case an emergency crises.

8. Target Market Entrepreneur Magazine suggests six markets segments as a starting point: Entrepreneur Magazine suggests six markets segments as a starting point: -Businesses using computers -Businesses using computers -Small entrepreneurial businesses using one or more computers -Small entrepreneurial businesses using one or more computers -Small to medium sized corps using computers on networks -Small to medium sized corps using computers on networks -Large corps seeking problem-solving assistance (trouble- shooting) with specific projects -Large corps seeking problem-solving assistance (trouble- shooting) with specific projects -Government agencies, corporations, and other organizations in search of computer training -Government agencies, corporations, and other organizations in search of computer training -Businesses in search of custom computer programming services -Businesses in search of custom computer programming services Technology Pros will focus on the top few segments only. With an extremely focused market strategy we hope to see growth in our business. Technology Pros will focus on the top few segments only. With an extremely focused market strategy we hope to see growth in our business.

9. Market Anylasis The computer repair industry has little competition so we expect to be the most well known and successful company in the area. We expect to be successful by fulfilling the following points. The computer repair industry has little competition so we expect to be the most well known and successful company in the area. We expect to be successful by fulfilling the following points. While there are only a few computer technology businesses in the area they are very competitive. As long as we remain reliable and advertise well we will be extremely successful due to the need of computer repairs. While there are only a few computer technology businesses in the area they are very competitive. As long as we remain reliable and advertise well we will be extremely successful due to the need of computer repairs. There will be plenty of new customers in the area due to city people coming in for summer months and weekends. There will be plenty of new customers in the area due to city people coming in for summer months and weekends. There are very few small businesses in the area that can compete with Techno Pros affordable prices, reliable service, and convenience. This will make us extremely successful because we will always be the first option for customers with computer problems. There are very few small businesses in the area that can compete with Techno Pros affordable prices, reliable service, and convenience. This will make us extremely successful because we will always be the first option for customers with computer problems. The computer business is an extremely popular business, and with technological advances every day people will always need help figuring out how to work and use their newest technological need s. By using a very simple marketing approach Techno Pros will be very successful in the computer industry. The computer business is an extremely popular business, and with technological advances every day people will always need help figuring out how to work and use their newest technological need s. By using a very simple marketing approach Techno Pros will be very successful in the computer industry.

10. Market Analysis Summary Technology Pros will have an intently focused market strategy Technology Pros will have an intently focused market strategy 1. The largest markets for Technology Pros are the Home Office and Small Businesses. These markets have a need for quick temporary aid that is billed at an hourly rate. There is some business to be had, however, in the specific contracts. 1. The largest markets for Technology Pros are the Home Office and Small Businesses. These markets have a need for quick temporary aid that is billed at an hourly rate. There is some business to be had, however, in the specific contracts. 2. There are a number of competitors in the local area, but none are as specific as Techno Pros in their chosen market. This will allow us to establish a foothold in our target market, and expand. 2. There are a number of competitors in the local area, but none are as specific as Techno Pros in their chosen market. This will allow us to establish a foothold in our target market, and expand. 3. Finally, there is the growth trend of this market, estimated to be around 9 to 10 percent growth annually for the next decade or so. 3. Finally, there is the growth trend of this market, estimated to be around 9 to 10 percent growth annually for the next decade or so.

11. Strategy and Implementation Summary Technology Pros will focus on multiple strategies to have a successful and progressive business. To advertise or promote our business we will have people give referrals, have a running website, commercials, ads in newspapers, flyers, and other various types of advertising. Technology Pros will offer efficient practical solutions to our clients, all at a less expensive rate than our competition. One edge Technology Pros will have over the competition will be based on customer relations, since we are a more local based business in the community. Technology Pros will focus on multiple strategies to have a successful and progressive business. To advertise or promote our business we will have people give referrals, have a running website, commercials, ads in newspapers, flyers, and other various types of advertising. Technology Pros will offer efficient practical solutions to our clients, all at a less expensive rate than our competition. One edge Technology Pros will have over the competition will be based on customer relations, since we are a more local based business in the community.

12. Strategy Pyramid Web Pro- motions Traditional Strategies (Newspaper, flyers, commercials) Networking and Referrals

13. Marketing Strategy Our marketing strategy depends mostly on our reasonable prices combined with our excellent service. Our services come at a very inexpensive cost, much less than our competitors. The average person will find our company to be a much better option then our competitors. Our marketing strategy depends mostly on our reasonable prices combined with our excellent service. Our services come at a very inexpensive cost, much less than our competitors. The average person will find our company to be a much better option then our competitors.

14. Sales Strategy Sales strategy for Techno Pros is our ability to please the customer. The happier the customer, the more loyal they will be to us and the more times they will use our services. We offer a membership that includes a 10% discount and first priority treatment. Sales strategy for Techno Pros is our ability to please the customer. The happier the customer, the more loyal they will be to us and the more times they will use our services. We offer a membership that includes a 10% discount and first priority treatment.

15. Strategic Alliance We will form an alliance with PC Richard and Son, similar to Geek Squad and Best Buy. We offer our services in and customers who come to the store looking to fix a computer. In turn they will promote our business in their stores. It’s an alliance that will be very profitable for both of us. Also we may ally with any small business looking to set up computers. We will form an alliance with PC Richard and Son, similar to Geek Squad and Best Buy. We offer our services in and customers who come to the store looking to fix a computer. In turn they will promote our business in their stores. It’s an alliance that will be very profitable for both of us. Also we may ally with any small business looking to set up computers.

16. Web Plan Summary It is very important for Technology Pros to have a well planned and well maintained website. All customers who want us contact us or need more information on our business will visit our website. It is very important for Technology Pros to have a well planned and well maintained website. All customers who want us contact us or need more information on our business will visit our website.

17. Web Page View Our Web Page View Our Web Page

18. Management Summary Our overall management styles will follow a centralized manner. Russell Utter, CEO, will make the majority if not all the company decisions. Minor decisions if needed will be left to the lower management. Our overall management styles will follow a centralized manner. Russell Utter, CEO, will make the majority if not all the company decisions. Minor decisions if needed will be left to the lower management.

19. Organization Chart Accounting/Financial Responsibilities- Russell Utter (At times assisted by a hired accountant) Accounting/Financial Responsibilities- Russell Utter (At times assisted by a hired accountant) Marketing- Richard Sipala Marketing- Richard Sipala Purchasing Resources and Needed Supplies (Car, gas, tools, parts)- Russell Utter Purchasing Resources and Needed Supplies (Car, gas, tools, parts)- Russell Utter Customer Relations- Richard Sipala Customer Relations- Richard Sipala Equipment Manager- Marc Ernestus Equipment Manager- Marc Ernestus At Technology Pros, we have little to no need for other hired employees. Therefore we will split up necessary management roles and will all visit clients for technical assistance. At Technology Pros, we have little to no need for other hired employees. Therefore we will split up necessary management roles and will all visit clients for technical assistance.

20. Financial Plan The growth of Technology Pros will be financed by profit from loyal customers and the regular amount of work we expect to see. The growth of Technology Pros will be financed by profit from loyal customers and the regular amount of work we expect to see. Loans will be taken out to help buy the company vehicle. Loans will be taken out to help buy the company vehicle. If our company is advertised successfully then we expect to see positive cash flow and profit in our business’ first year. If our company is advertised successfully then we expect to see positive cash flow and profit in our business’ first year.

21. Break-Even Analysis At Technology Pros, we have very few expenses. Our expenses include a car, legal fees and a small amount of tools and spare parts. All of these expenses after taxes add up to approximately $34,290. Therefore, within the first year or two we should have covered our initial investment and start to make a large profit. At Technology Pros, we have very few expenses. Our expenses include a car, legal fees and a small amount of tools and spare parts. All of these expenses after taxes add up to approximately $34,290. Therefore, within the first year or two we should have covered our initial investment and start to make a large profit.

22. Milestones May 2009 – Obtain loan and purchase company car May 2009 – Obtain loan and purchase company car May 2009 – Purchase necessary equipment and inventory May 2009 – Purchase necessary equipment and inventory May 2009 – Prepare necessary databases and office May 2009 – Prepare necessary databases and office June 2009 – Open business June 2009 – Open business

23. Long Term Plan In the future, we will look to expand slightly. We do not wish to expand in the way of adding another office or business center, but possibly by adding more technicians to our team. We would also have to purchase another company car, which would cost another $26,000. In the future, we will look to expand slightly. We do not wish to expand in the way of adding another office or business center, but possibly by adding more technicians to our team. We would also have to purchase another company car, which would cost another $26,000.

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