1. Introduction to World Startup Competition

2. Date: 2014. 11. 24 (Mon) ~ 25 (Tue) Venue: Sheraton Walkerhill Vista Hall Host: Banks Foundation for Young Entrepreneurs Purpose - To find the best from startups representing its nation - To promote information exchange between startups in different markets so they can gain global insight - To provide opportunity for startups to meet policy makers and to discuss how to develop entrepreneurship-friendly environment Participants: National representative startups from 40 nations Travel and lodging: Cost for one person per startup will be provided by Banks Foundation for Young Entrepreneurs *Booth space for exhibition will be provided upon request COMPETITION OVERVIEW

3. PARTICIPANT SELECTION -Must be recommended by Startup Nations delegate  To be a winner of a local competition or  To provide proof of excellence, such as recommendation letter from a reputable organization (e.g. University, Government organization, Venture Capitals, etc.) -Innovative business model in tech industry: tech-based startups  Focus on IT hardware & software industry -Service needs to have English or able to demonstrate the service in English -Must be incorporated after 2011.11 (3 years or less) -Sum of external funding must be less than USD 2M -Need to have minimum viable product -Need to upload presentation file (video or PT) to a website when requested ELIGIBILITY

4. Prize USD 100K Cash Prizes for the winners of the competition 1 st Place Award: USD 50K 2 nd Place Award: USD 30K People’s Choice Award: USD 20K + All winners will be given private IR pitch opportunities with sponsors PRIZE USD 50K Equivalent Perks for the top 5 of the competition * Note: All prizes are subject to change depending on sponsors’ request Examples: Microsoft BizSpark program support, Amazon AWS voucher, Google Cloud Service support, IBM Catalyst voucher, Mentoring session with prominent accelerator or venture capitals, …and many more

5. Total: 100 points 1.Problem and Market needs (20)  Clear, easy to understand problem  Size and growth of opportunity are attractive enough 2.Solution (30)  Concise and effective to solve the problem  Complete features and benefits 3.Business Model (20)  How-to-make money part makes sense 4.Management Team (20)  Has what it takes to execute the plan 5.Competitive advantage (10)  Strengths against competitors CRITERIA JUDGING JUDGES 1.Semi Final: 5 judges * 2 groups  Judges 1 from venture capital 2 from sponsor companies 2 from Startup Nations 2.Final: 5 judges + 100 Attendees  Judges 2 from venture capitals 2 from sponsor companies 1 from Startup Nations  Attendees Selected among registered attendees in advance & will be given devices to vote for People’s Choice Award

6. DATELOCATIONTIMEDETAIL 11.23 (Sun)D.CAMPAll DayRehearsal 11. 24 (Mon) WALKERHILL VISTA HALL 15:00~17:00 World Startup Competition - Semi Final : 40 Startups pitch for 5 minutes in 2 groups - 2 groups will be split by similar geographical region - 30% from web vote by attendees (voting to be available from November) - 70% from evaluation by judges 11. 25 (Tue)15:30~16:50 World Startup Competition – Final : Top 5 participants from semi final pitch for 5 minutes & 10 minute Q&A - 100% from evaluation by judges for 1st and 2nd place - 100% from onsite vote by 100 attendees for People’s Choice Award SCHEDULE * Note: Semi Final group can be split by a different criteria depending on the situation Time can be subject to change