1. INTRODUCTION TO FLORAL DESIGN

2. OBJECTIVES Define florist
Identify occasions for which floral products are purchased
Identify products and services florists provide
Explain the function of different types of florists

3. WHAT IS A FLORIST?
A florist is a person or a business dealing with arranging and merchandising flowers and floral products.

4. FOR WHAT OCCASIONS DO PEOPLE PURCHASE FLOWERS?

5. BIRTHDAYS

6. WEDDINGS

7. GET WELL, HOSPITAL, ETC…

8. MOTHER’S DAY

9. VALENTINE’S DAY

10. PROMS

11. FUNERALS

12. BANQUETS

13. JUST BECAUSE…

14. WHAT PRODUCTS AND SERVICES ARE OFFERED BY FLORISTS?

15. CENTERPIECES

16. GIFTS

17. POTTED PLANTS

18. FUNERAL PIECES: WREATHS, SPRAYS, OTHER ITEMS

19. NOVELTY ARRANGEMENTS

20. HOLIDAY WREATHS AND SWAGS

21. VASE ARRANGEMENTS

22. HAND-HELD FLOWERS AND ARM BOUQUETS

23. BALOONS, SILK PLANTS, FLOWERS, ETC…

24. Types of shops include:

25. WHOLESALE FLORIST Link between the grower and the retail florist
The wholesaler purchases flowers and supplies from growers and suppliers around the world and sells to local retail shops.

26. WHOLESALE FLORIST Wholesalers also supply plants,
giftware, containers etc.

27. RETAIL FLORIST Most retail shops are full service
A full service shop offers regular and special delivery, set-ups for special events, charge accounts and wire service.

28. RETAIL FLORIST
A retail florist purchases materials from wholesale growers, suppliers, and florists and sell directly to customers
Products and services sold include fresh flowers, blooming plants, balloons, novelty giftware, and silk and dried arrangements.

29. SPECIALTY RETAIL SHOP –
Targets a specific need in the market by specializing in one segment of the industry
These types of shops would specialize in things such as weddings or potted plants.
Many times they are located adjacent to a business that provides similar services.

30. CASH AND CARRY SHOPS
Offer a wide variety of flowers by the stem or bunch.
Generally do not offer design services.
Are often located in high traffic areas such as inside a mall or on the street.

31. SPECIALTY FLORIST
Concentrates on specialty areas such as party work and weddings
May operate out of a warehouse or home without a storefront.
Most sales are made by appointment or at the customer’s home or business.

32. MASS-MARKET FLORIST
Located in and associated with other businesses such as groceries and chain stores
Offer fresh arrangements, potted plants, balloons, flowers and stem, and novelty pieces
Usually do not offer delivery or custom design
These florists usually depend on unplanned purchases

33. Now a little about plants and flowers
Plant - Multi-cellular organisms that produce their own food through photosynthesis
Flowers – reproductive structure on plants.
Serve as site of reproduction.
Storage of food. (examples: grain, fruits, nuts)
Pollination

34. Two main plant types
Plants can be classified based upon physiology, and by the way they grow.
We will look at both.

35. What is a cotyledon?
This is the first seed leaves to appear as the seed germinates. Also known as seed leaves.

36. Monocots and Dicots Monocots Dicots 1- One cotyledon 1- Two cotyledons
2- Leaves-parallel venation
3- Stems-vascular bundles scattered throughout the stem
4- Flower parts in multiples of 3
5- Fibrous root system
Dicots
1- Two cotyledons
2- Leaves-netted venation
3- Stems-bundles arranged in a ring
4- Flower parts in multiples of 4 or 5
5- Taproot system

37. Annuals, biennials, Perennials
Annuals – complete their life cycle in one season.
Examples: Marigold, Petunias, and many more!

38. Biennials –complete their life cycle in two seasons
Biennials –complete their life cycle in two seasons. (first season vegetative growth, second season reproduce)
Examples: Holly Hocks, Fox Glove

39. Perennials Plants that grow year after year.
Examples: Roses, Shasta Daisy

40. -a means of grouping plants according to their similarities
Plant Classification
-a means of grouping plants according to their similarities

41. Botanical System of Classification
7 Categories

42. Botanical System of Classification
1. Kingdom
2. Division or Phylum
3. Class
Subclass

43. Botanical System of Classification
4. Order
5. Family
6. Genus
7. Species

44. Botanical System of Classification
Why do we need this?
-clearly id’s plants
Universal

45. Process Of Photosynthesis
C02+ H2O + sunlight = sugar (C6H12O6)+O2 (occurs in the presence of chloroplasts)
Process Of Respiration
Sugar (C6H12O6) + O2= CO2 + H2O
(releases energy)

46. Relationship Between Photosynthesis and Respiration
1- A building process (+)
2- Sugars manufactured
3- CO2 is consumed
4- Oxygen is given off
5-Requires light
6-Only takes place in cell containing chlorophyll
7- Sugar is the end product
Respiration
1-A destruction process (-)
2- Sugars consumed
3- C02 is given off
4-Oxygen is consumed
5- Goes on day and night
6-Carried on in all cells
7-Energy produced for plant functions is the product

47. Plant Vegetative Structures
Roots
Stems
Leaves
FRUIT- is the fertilized, developed ovary (fleshy portion of the fruit)
Seed- is the matured ovule

48. Flower Anatomy

49. Parts of a flower

50. Flower Anatomy - Male Stamen: Male part of flower
Filament: Stalk-like object in the stamen that holds up anther
Anther: Sack-like structure that contains pollen.

51. The Pistil Located in the center of the flower Female part
Produces female sex cells (eggs or ovules)
If fertilized, the eggs become seeds

52. Parts of the Pistil 3 main parts: Stigma – sticky, catches the pollen
Style – tube that leads to the ovary
Ovary – eggs develop here, after fertilization the ovary grows to become a fruit or seed coat

53. Flower Anatomy – Female cont.
Ovary: Female reproductive organ
Ovule: Reproductive cell which becomes the seed when fertilized by pollen.

54. Flower Anatomy – neither male or female
Petals: Colorful leaf-like structures that attract animals and insects
Calyx: When all sepals are fused together

55. Petals Are actually leaves
Generally the most striking part of the flower
Bright colors are used to attract insects for pollination

56. Flower Anatomy – neither male or female
Sepals: Green leaves that protect flower before it opens
Peduncle: Stem

57. The Sepals
Green, leaf like parts of the flower that cover and protect the flower bud before it is open

58. Objective 1.4 List and explain the different types of flowers.
Complete
Incomplete

59. Flowers Flower Types: Perfect Flower: Has both male and female parts
Imperfect Flower: Flower that is missing either male or female parts
Complete Flower: Flowers that have sepals, petals, pistils, and stamens

60. Flowers
Flower Types:
Incomplete Flowers: When flower is missing sepals, petals, pistils, or stamen.
Imperfect Flowers are always incomplete.
Incomplete flowers may or may not be imperfect

61. Complete Flower

62. Complete Flower