1. IT CINEMAS Presentation by Jeffrey King

2. Why a Cinema  College students want entertainment for their free time, and movies are just one possible form of entertainment  Has the potential to bring in revenue and be accommodating to both students and families.

3. Current Utica Cinema Locations http://maps.google.com

4. Proposed Business  IT Cinemas – a first-run theater company showing new and current films  Proposed location – near SUNYIT campus & local residential areas

5. Business Objectives  Good startup sales – at least 500 tickets within first two weeks of opening  Offer a friendly working environment for both students and members of the community.

6. Mission Statement  To provide a friendly environment where both students and families may attend to watch movies.  To offer a state of the art system which enhances movie experience  To offer employment opportunities to both students and members of the community

7. Keys to Success  Appropriate Advertising  Appropriate Staff training  Keep prices & deals reasonable

8. Startup Costs  Cost of land/building  Cost of franchise  Cost of theater license  Cost of obtaining film from distributor  Cost of necessary equipment

9. Market Analysis Data from Census Bureau

10. Market Analysis Data from Census Bureau

11. Target Market  Students – SunyIT near proposed location  Families – Proposed location is in near a residential area & shopping (Riverside mall)

12. Marketing Plan  Social Media  Radio  TV  Billboards  Flyers

13. Marketing Strategy  Student movie nights – discounted prices on movies for students in an attempt to get college students to attend  Family movie days – discounted prices and themed events for families.  Midnight showings of new films

14. Summary of Competition  Nearest Competition is towards downtown, south of the thruway, not close to campus or shopping  No competition near SunyIT campus – must drive to nearest theater rather than be able to walk.

15. Management  Franchise Owner  General Manager  “Department Managers” Tech manager Sales manager Advertising manager  Shift managers

16. Works Cited  "2010 Population Finder." 2010 Demographic Profile. United States Census Bureau, n.d. Web. 10 Apr. 2014.  Arthur, Luke. "How to Open a Movie Theatre." Small Business. Houston Chronicle, n.d. Web. 02 Apr. 2014.  Kaput, Michael B. "How to Start Your Own Movie Theater." Small Business. Houston Chronicle, n.d. Web. 2 Apr. 2014.