1. © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair Prepared by: Fernando & Yvonn Quijano 4 Chapter Demand and Supply Applications

2. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 2 of 23 Chapter Outline 4 Demand and Supply Applications The Price System: Rationing and Allocating Resources Price Rationing Constraints on the Market and Alternative Rationing Mechanisms Prices and the Allocation of Resources Price Floors Supply and Demand Analysis: An Oil Import Fee Supply and Demand and Market Efficiency Consumer Surplus Producer Surplus Competitive Markets Maximize the Sum of Producer and Consumer Surplus Potential Causes of Deadweight Loss from Under- and Overproduction

3. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 3 of 23 THE PRICE SYSTEM: RATIONING AND ALLOCATING RESOURCES price rationing The process by which the market system allocates goods and services to consumers when quantity demanded exceeds quantity supplied.

4. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 4 of 23 THE PRICE SYSTEM: RATIONING AND ALLOCATING RESOURCES FIGURE 4.1The Market for Lobsters PRICE RATIONING

5. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 5 of 23 THE PRICE SYSTEM: RATIONING AND ALLOCATING RESOURCES When supply is fixed or something for sale is unique, its price is demand determined. Price is what the highest bidder is willing to pay. In 2004, the highest bidder was willing to pay $104.1 million for Picasso’s Boy with a Pipe. The adjustment of price is the rationing mechanism in free markets. Price rationing means that whenever there is a need to ration a good—that is, when a shortage exists—in a free market, the price of the good will rise until quantity supplied equals quantity demanded—that is, until the market clears.

6. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 6 of 23 THE PRICE SYSTEM: RATIONING AND ALLOCATING RESOURCES FIGURE 4.2Market for a Rare Painting

7. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 7 of 23 THE PRICE SYSTEM: RATIONING AND ALLOCATING RESOURCES CONSTRAINTS ON THE MARKET AND ALTERNATIVE RATIONING MECHANISMS On occasion, both governments and private firms decide to use some mechanism other than the market system to ration an item for which there is excess demand at the current price. Regardless of the rationale, two things are clear: 1.Attempts to bypass price rationing in the market and to use alternative rationing devices are much more difficult and costly than they would seem at first glance. 2.Very often, such attempts distribute costs and benefits among households in unintended ways.

8. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 8 of 23 THE PRICE SYSTEM: RATIONING AND ALLOCATING RESOURCES Oil, Gasoline, and OPEC price ceiling A maximum price that sellers may charge for a good, usually set by government. FIGURE 4.3Excess Demand (Shortage) Created by a Price Ceiling

9. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 9 of 23 THE PRICE SYSTEM: RATIONING AND ALLOCATING RESOURCES queuing Waiting in line as a means of distributing goods and services: a nonprice rationing mechanism. favored customers Those who receive special treatment from dealers during situations of excess demand.

10. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 10 of 23 THE PRICE SYSTEM: RATIONING AND ALLOCATING RESOURCES Even when trading coupons is declared illegal, it is virtually impossible to stop black markets from developing. In a black market, illegal trading takes place at market-determined prices. ration coupons Tickets or coupons that entitle individuals to purchase a certain amount of a given product per month. black market A market in which illegal trading takes place at market- determined prices.

11. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 11 of 23 THE PRICE SYSTEM: RATIONING AND ALLOCATING RESOURCES NCAA March Madness: College Basketball’s National Championship FIGURE 4.4Supply of and Demand for a Pair of Final Four Tickets in 2003

12. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 12 of 23 THE PRICE SYSTEM: RATIONING AND ALLOCATING RESOURCES No matter how good the intentions of private organizations and governments, it is very difficult to prevent the price system from operating and to stop willingness to pay from asserting (explaining) itself. Every time an alternative is tried, the price system seems to sneak(leak) in the back door. With favored customers and black markets, the final distribution may be even more unfair than that which would result from simple price rationing. There are many ways to deal with the excess demand to premiere sporting events such as the NCAA finals, but it is hard to keep tickets from those who are willing to pay high prices. Syracuse played Kansas in the NCAA championship game in 2003.

13. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 13 of 23 THE PRICE SYSTEM: RATIONING AND ALLOCATING RESOURCES PRICES AND THE ALLOCATION OF RESOURCES Price changes resulting from shifts of demand in output markets cause profits to rise or fall. Profits attract capital; losses lead to disinvestment. Higher wages attract labor and encourage workers to acquire skills. At the core of the system, supply, demand, and prices in input and output markets determine the allocation of resources and the ultimate combinations of things produced. Thinking of the market system as a mechanism for allocating scarce goods and services among competing demanders is very revealing, but the market determines much more than just the distribution of final outputs. It also determines what gets produced and how resources are allocated among competing uses.

14. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 14 of 23 THE PRICE SYSTEM: RATIONING AND ALLOCATING RESOURCES PRICE FLOORS price floor A minimum price below which exchange is not permitted. minimum wage A price floor set under the price of labor.

15. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 15 of 23 SUPPLY AND DEMAND ANALYSIS: AN OIL IMPORT FEE The basic logic of supply and demand is a powerful tool of analysis. FIGURE 4.5The U.S. Market for Crude Oil, 1989

16. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 16 of 23 SUPPLY AND DEMAND AND MARKET EFFICIENCY CONSUMER SURPLUS consumer surplus The difference between the maximum amount a person is willing to pay for a good and its current market price.

17. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 17 of 23 SUPPLY AND DEMAND AND MARKET EFFICIENCY FIGURE 4.6Market Demand and Consumer Surplus

18. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 18 of 23 SUPPLY AND DEMAND AND MARKET EFFICIENCY PRODUCER SURPLUS producer surplus The difference between the current market price and the full cost of production for the firm.

19. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 19 of 23 SUPPLY AND DEMAND AND MARKET EFFICIENCY FIGURE 4.7Market Supply and Producer Surplus

20. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 20 of 23 SUPPLY AND DEMAND AND MARKET EFFICIENCY COMPETITIVE MARKETS MAXIMIZE THE SUM OF PRODUCER AND CONSUMER SURPLUS FIGURE 4.8 Total Producer and Consumer Surplus

21. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 21 of 23 SUPPLY AND DEMAND AND MARKET EFFICIENCY Deadweight(net) loss The net loss of producer and consumer surplus from underproduction or overproduction. FIGURE 4.9 Deadweight Loss

22. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 22 of 23 SUPPLY AND DEMAND AND MARKET EFFICIENCY POTENTIAL CAUSES OF DEADWEIGHT LOSS FROM UNDER- AND OVERPRODUCTION When supply and demand interact freely, competitive markets produce what people want at least cost, that is, they are efficient.

23. CHAPTER 4: Demand and Supply Applications © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 23 of 23 black market consumer surplus deadweight loss favored customers minimum wage price ceiling price floor producer surplus price rationing queuing ration coupons REVIEW TERMS AND CONCEPTS