1. What every organization needs to know to communicate properly in the age of mobility

2. Parkour?

9. Using more digital touch points Blogs Social Media Search Everyone has a voice Mobile H OW PEOPLE ACCESS INFORMATION

10. I MPORTANCE OF M OBILE

11. In the US, more people now access the world wide web from a mobile device than they do from desktops or laptops Quality of mobile devices keeps improving, getting better Bigger Screens Tablets as Computers M OBILE A CCESS

12. C ONTINUES TO GROW

13. 99.5% access content/information 62.1 percent check email 49.2 percent listen to music 46 percent play games 41.7 percent download and use apps 15 percent make purchases H OW D O P EOPLE U SE M OBILE ?

15. Tablets Wearables More personal than ever Alarm clock Music Calendars Pictures M ORE T HAN J UST A P HONE

16. M OBILE AND F INANCIAL I NSTITUTIONS

17. P ROPER WAY TO COMMUNICATE

18. W HERE WE STRUGGLE

19. Marketing Communication Apps Systems Payments Notifications Apps D EVELOP A PLAN

20. Quick way to reach members/prospects Notifications Marketing More apt to be receptive if they are getting information more than just marketing Shorter messaging T EXT

21. Social Media Outlets have made big changes to adopt to mobile Facebook example People expect a presence, make sure it fits the medium S OCIAL M EDIA

22. Special mobile-only site Used to be what was traditionally recommended But technology has gotten better W EBSITE

23. Mobile-friendly site More narrow design Scrolling side-to-side more difficult on tablets and phones Use standard fonts Shorten forms (less fields) W EBSITE

24. Adaptive design Responsive design Identifies users browser/device and renders site based on the device Different looks for different devices W EBSITE

25. R ESPONSIVE D ESIGN

26. Chromecast Apple TV BlueTooth Allows for users to connect their devices to their TV, giving them another – usually much bigger – screen to view your site S CREEN TO TV

27. Apps for the sake of apps Parkour? More than just a link to your home page Push information to members Easier way for them to calculate rates, manage accounts, locate ATMs Southwest example A PPLICATIONS ( A. K. A. APPS )

28. Mobile ads Search Local Click-to-call Display Games Other apps O THER M ARKETING I TEMS

29. Landing pages Make sure phone number is prominently displayed Quick access to your location/address Short forms O THER M ARKETING I TEMS

31. Notifications Payments Deposits Apps S YSTEMS

33. ApplePay Adoption is picking up Square No credit card processor/gateway needed Mobile check deposit What Millenials expect from their financial institutions S YSTEMS

34. May not think of these systems as marketing tools To reach new members, these are the services you will have to have S YSTEMS

35. S UMMARY Need to understand the various ways people access information, including financial Mobile and web are blending but there are still differences Responsive designs are key Have a mobile plan that includes both systems and communications/marketing

36. Be Mobile! Contact Info Twitter: @DarrinCates Facebook: www.Facebook/eVibrant LinkedIn: www.LinkedIn.com/Darrin-Cates/ Web: www.DarrinCates.com