3. Zifeng Liang, Carl Palin, Dennis Moss

4. Company History 1943 – Ingvar Kamprad founds IKEA at the age of 17
The name IKEA is formed from the founder's initials (I.K.) plus the first letters of Elmtaryd (E) and Agunnaryd (A), the farm and village where he grew up.

5. Company History 1948- Furniture is introduced
1956- Flat packs and self assembly
1958- First store in Sweden
1960- First restaurant

7. Company history 1963-1986 Developing products and expanding
1986- Old Ingvar retires as CEO
2000- Online shopping
2006- IKEA food launched
Big influence in charity and environment with projects in India and climate projects with WWF

8. Strength Cheap products Reputation International locations
First mover advantage – showroom DIY stuff
Playroom for kids
IKEA home planner

9. Weakness Delivery charges Instructions Floor plan Quality of products
Difficult to get to

10. Opportunities Improve furniture quality
Video installation instructions
Groceries
Expand IKEA Food
Expand online market
“City-IKEA”

11. Threats Customizable furniture Too difficult to navigate
Channel surfing
Intensifying competition

12. Reference
embly_instruction/