1. Chapter 9 EMERGING TRENDS AND TECHNOLOGIES
Business, People, and Technology Tomorrow

2. OPENING CASE STUDY The Future: Technology Out, Pringles In
Technology tomorrow will be very different than today’s
Today, some people are even using a Pringles can as an antenna to break into wireless networks

3. OPENING CASE STUDY
In London’s financial district, over two-thirds of the wireless networks could be broken into by using a Pringles can
Pringles cans are somewhat far-fetched
CAVEs, biometrics, and biochips are just around the corner

4. INTRODUCTION Technological changes will be unbelievable
You need to focus on how they will change your personal and business life
Don’t get caught up in only the technology itself

5. INTRODUCTION

6. THE CHANGING INTERNET The Internet is the most visible and explosive
The future…
Free Internet phone calls
Push, not pull and personalization
Renting software from ASPs
Information supplier convergence

7. Free Internet Phone Calls
Not quite here yet, but on the horizon
Use your ISP connection and computer to make phone calls
Will increase mobility
Will also increase dependency on technology

8. Free Internet Phone Calls

9. Push, Not Pull Technologies and Personalization
We live in a “pull” environment
That is, you visit Web sites and request information, products, and services
The future is a “push” environment
Push technology – environment in which businesses come to you with information, services, and product offerings based on your profile

10. Push, Not Pull Technologies and Personalization
This isn’t spam or mass
Businesses will know so much about you that they can tailor and customize offerings
Consider a GPS cell phone and a movie rental store that monitors where you are
A system will determine if there any movies you like but haven’t seen
The system will call you on your cell phone

11. Push, Not Pull Technologies and Personalization
It will do so because of a personal data warehouse

12. Renting Software from ASPs
Businesses already do this
You may soon rent personal productivity software
Maybe $.25 per session
You can use your PDA to build elaborate graphs
You won’t need a full-blown computer

13. Renting Software from ASPs

14. Renting Software from ASPs
Privacy and reliability will be important
Privacy – it’s easier to obtain your information from a Web server than from your computer
Reliability – what happens if the ASP Web site goes down?

15. Information Supplier Convergence
You have many information suppliers
Newspaper
Magazines
ISP
Personal Web portal
These may converge, through mergers and acquisitions

16. Information Supplier Convergence
Once merged, you may have one business that provides everything
Phone
Internet access
Cable TV
News service
That company will be able to better filter information for you