1. Copyright © 2004, MICAH Internet Marketing Presentation “I can make YOUR web a site!” Jerome Freedman, Ph. D. PO Box 665 Larkspur, CA 94977 (415) 461-6476 (501) 639-6602 fax Jerome.freedman@mindspring.com http://micah-affiliates.com

2. Copyright © 2004, MICAH Agenda Personal websites (Petra) My story Income producing websites

3. Copyright © 2004, MICAH Personal Websites http://websitetonight.net/

4. Copyright © 2004, MICAH Income Producing Websites Introduction Eight steps to creating an income producing website Success secrets References and links

5. Copyright © 2004, MICAH Introduction Income generating ideas: 1.Products that you sell online which you purchase from a supplier 2.Products of your creation 3.Your professional services 4.Online auctions 5.An affiliate merchant site

6. Copyright © 2004, MICAH Step 1: PREselling Write content that presells your visitors Decide on your most wanted response: –Purchase and item from your store –Click through to your affiliate merchant site –Make a phone call or send email –Make a bid Preselling is warming up your visitor to the content on your site

7. Copyright © 2004, MICAH Conversion Rates Conversion rate: number of visitors that become customers. Good conversion rates require Targeted traffic (from search engines) Valuable content that PREsells Recommend visitors for products or services

8. Copyright © 2004, MICAH Step 2: Develop Site Concept It takes just as much time to a low- potential business as to build a high one Your best site concept must –Be highly profitable –Have a good number of possible partners –Excite you

9. Copyright © 2004, MICAH Action Steps 1) Create a list of potential Site Concepts 2) Narrow the list to the 3 best concepts 3) List 5 topics for each concept 4) Build an effective keyword list

10. Copyright © 2004, MICAH Building Keyword Lists 1.Open a spread sheet 2.Enter a potential keyword in column 1 3.Do a keyword search Google  supply (2440 on next slide) 4.Look up the word on Overture  demand (220 on slide after) 5.Enter results in spreadsheet 6.Compute profitability = demand/supply

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13. Find the Best Site Concept Look for high demand and low supply keywords (high profitability) Make sure it excites you Find suppliers, if necessary Build inventory if you make your own products Find affiliate programs

14. Copyright © 2004, MICAH Suppliers of Goods to Sell Overstocked items: http://overstock.com http://overstock.com Worldwide Brands: http://worldwidebrandsinc.com/ http://worldwidebrandsinc.com/ Drop Shipping suppliers from Worldwide brands Google research

15. Copyright © 2004, MICAH Affiliate Programs Jewels By Mala http://jewelsbymala.com/catalog/affiliat e_affiliate.php http://jewelsbymala.com/catalog/affiliat e_affiliate.php Commission Junction http://cj.comhttp://cj.com Clickbank http://clickbank.comhttp://clickbank.com Adreporting http://www.adreporting.com/dir.php?a =680531&p=1&way=10 http://www.adreporting.com/dir.php?a =680531&p=1&way=10

16. Copyright © 2004, MICAH Decision Time When you get to this point, you will have enough information to make a decision. To help you make the decision, remember this: Choose the most profitable site that is interesting and has a lot of potential suppliers Make sure it is something you love or at least would enjoy doing

17. Copyright © 2004, MICAH Step 3: Brainstorm Profitable Topics Review your keyword list that you created in step 2 Keep the ones which have –High profitability –Relevance to your site concept –Interest for you You can do research on the web on a topic you love but are not an expert

18. Copyright © 2004, MICAH Step 4: Find Your Products Affiliates need to find merchant sites that have product lines that fit Service providers need to partner with non-competing merchant partners Auction sellers should start small and eventually find products they want to sell Creators must have products to sell

19. Copyright © 2004, MICAH Affiliates Search out affiliate programs on the internet –Use search engines and directories Eliminate high risk programs Evaluate and decide –Visit advertisers sites –Look at other affiliate sites – they’ve probably done their homework Check out the JewelsByMala.com affiliate program at http://jewelsbymala.com/catalog/affiliate_info.php http://jewelsbymala.com/catalog/affiliate_info.php

20. Copyright © 2004, MICAH Ten Best Affiliate Directories AssociatePrograms.com (6,111) http://www.associateprograms.com/ Revenews (16,745) http://www.revenews.com/ Refer-It (17,173) http://www.refer-it.com/ AffiliateMatch.com (28,645) http://www.AffiliateMatch.com/ CashPile.com (33,269) http://www.cashpile.com/

21. Copyright © 2004, MICAH Ten Best (con’t) AffiliatesDirectory.com (34,841) http://www.affiliatesdirectory.com/ 2-Tier Affiliate Program Directory (39,501) http://www.2-tier.com/ ClickQuick (39,682) http://www.clickquick.com/ Associate-It.com (49,373) http://www.associate-it.com/ AffiliateWorld.com (69,975) http://www.affiliateworld.com/

22. Copyright © 2004, MICAH Service Providers Recognize what your most wanted response to your website Develop your USP (unique selling proposition) Gather testimonials from happy clients Display your qualification openly

23. Copyright © 2004, MICAH Auction Sellers Start slowly with things around the house Buy something to see what it’s like to be a buyer Read Make Your Net Auctions Sell, available FREE from my website: http://micah-affiliates.com/auction- sellers.php http://micah-affiliates.com/auction- sellers.php

24. Copyright © 2004, MICAH Product Creators Take digital photographs or scans of your products Briefly describe each product you sell Let your product brochures do double duty for offline and online marketing

25. Copyright © 2004, MICAH Step 5: Register Domain Refine your site concept Develop your Valuable PRESelling Proposition (VPP) or Unique Selling Proposition (USP) Register your domain

26. Copyright © 2004, MICAH Refine Your Site Concept Is yours a broad or narrow niche? If your niche is narrow, be open to expansion You’ll be much more effective if you do something you know and love Review your supply and demand data Review your suppliers

27. Copyright © 2004, MICAH Refine Your Site Concept Read what others have to say about your concept Find good partners Develop search engine positioning –Top 10 ranking is very difficult to obtain –Keep your site keyword focused Consider broadening your site concept

28. Copyright © 2004, MICAH Develop VPP or USP What specific and high-value information does your site deliver? What is your unique positioning for this delivery (i.e., what is your angle of approach)? What is your specific niche?

29. Copyright © 2004, MICAH Brainstorm Your Domain Name Your domain name should be short and sharp meaningful -- conveys a clear message easy to spell easy to remember unique, descriptive, and “you” solid, classic, not hokey

30. Copyright © 2004, MICAH Brainstorm Your Domain Name Follow your VPP/USP guidelines Check out these sites for brainstorming: http://www.NameBoy.com/ http://homepageuniverse.com/ http://www.e-gineer.com/domainator/ http://www.startstorm.com/ Check out expired domains http://www.whois.net/searchD.cgi2

31. Copyright © 2004, MICAH Web Hosting Choices SiteSell: choose this if you want to build a site using their state-of-the-art tools – cost is relatively high but the information on their server is great - http://buildit.sitesell.com/jewelsbymala.html http://buildit.sitesell.com/jewelsbymala.html BlueHost: choose this if you can cope with Dreamweaver or FrontPage or the free tools you will find there - http://bluehost.com/track/jewelsby/MarinPro http://bluehost.com/track/jewelsby/MarinPro

32. Copyright © 2004, MICAH More Web Hosting Services MyValueHost – cheap do-it-yourself web hosting – http://myvaluehost.com http://myvaluehost.com GoDaddy – very popular – http://godaddy.comhttp://godaddy.com BraveHost – FREE web hosting with website development wizard – beware of banner ads http://www.bravenet.com?afilid=2666551076 http://www.bravenet.com?afilid=2666551076 GeoCities – FREE web hosting from Yahoo - http://geocities.yahoo.com/ps/learn2/HowItWorks4_ Free.html http://geocities.yahoo.com/ps/learn2/HowItWorks4_ Free.html

33. Copyright © 2004, MICAH Why So Many Choices? I use SiteSell for jewelrybymala.com as a portal site for jewelsbymala.com I use BlueHost for jewelsbymala.com after attempting to host it myself I used MyValueHost to register several domains, including imasuviva.com, micah-affiliates.com and mountainsangha.org

34. Copyright © 2004, MICAH More Choices I used GoDaddy to register jewelsbymala.com I use BraveHost for more visibility: www.jewelsbymala.bravehost.com www.jewelsbymala.bravehost.com I also use GeoCities for more visibility and testing: www.geocities.com/premmala www.geocities.com/premmala

35. Copyright © 2004, MICAH One More Secret You probably have a free website with your ISP – check it out I use mine for testing and visibility: www.mindspring.com/~jewelsbymala, www.mindspring.com/~premmala, www.mindspring.com/~jerome.freedman, www.mindspring.com/~jessica_freedman, www.mindspring.com/~jfreedma www.mindspring.com/~jewelsbymala www.mindspring.com/~premmala www.mindspring.com/~jerome.freedman www.mindspring.com/~jessica_freedman www.mindspring.com/~jfreedma

36. Copyright © 2004, MICAH Register Your Domain There are two places I have found that give very good value for domain registration –MyValueHost: http://myvaluehost.comhttp://myvaluehost.com –GoDaddy: http://godaddy.comhttp://godaddy.com However, most hosting services offer free domain name registration (BlueHost, MyValueHost and GoDaddy included)

37. Copyright © 2004, MICAH Step 6: Build YOUR Site Deliver valuable content to your readers Optimize your site for search engines Build keyword focused content pages Think of your site as a pyramid, with your home page at the top Tier 2 and tier 3 pages follow in logical sequence

38. Copyright © 2004, MICAH Site Structure

39. Copyright © 2004, MICAH Sample Home Page Logo Image Menu KFCP Title

40. Copyright © 2004, MICAH Home Page Focus on fundamental concept keyword: Wholesale Fashion Jewelry, Pearls and Antique Silk Embroideries Establishes USP or VPP Links to 13 tier 2 pages

41. Copyright © 2004, MICAH Sample Tier 2 Page

42. Copyright © 2004, MICAH Tier 2 Pages Focus on one keyword: e. g., Pearls Links to three tier 3 pages and several others based on additional keywords Provides good content about types of pearls

43. Copyright © 2004, MICAH Sample Tier 3 Page

44. Copyright © 2004, MICAH Tier 3 Pages Like tier 2 but asks for the sale or provides more details about the products Possibly links to offsite content that asks for the sale

45. Copyright © 2004, MICAH Your Mission (should you choose to accept it): 1.Build structure and content like a pyramid 2.Review your master keyword list and pick your concepts for tier 2 pages 3.Start building your site using SiteBuildIt, Dreamweaver, FrontPage, or other online tools found at BlueHost

46. Copyright © 2004, MICAH Your Mission 4.Build a professional look and feel for your site 5.Build your home page 6.Build your tier 2 and tier 3 pages Remember, you can hire me if you get stuck!

47. Copyright © 2004, MICAH Step 7: Submit and Build Traffic The best sustained-high-yielding traffic- building opportunities are: Work the free major search engines Bid on pay-per-click search engines List with major directories Spread the word by NETWORKING Publish your own opt-in ezine

48. Copyright © 2004, MICAH Your Mission Submit your site (manually or automatically) Watch for spiders (requires tracking) Find out when your site gets listed, e. g., (site:jewelsbymala.com) Follow how your keyword rank (easy to do if you are in the top 30!)

49. Copyright © 2004, MICAH Next Steps Tweak your site by –Adding a keyword to your title –And/or increase the amount of content –And/or put more keywords in headings –And/or blend in extra general keywords Be delighted if you get half of your pages in the Top 10 in at least half of the engines. Never, ever tweak beyond this!

50. Copyright © 2004, MICAH List With Directories Yahoo Open Directory Project LookSmart Other directories in your particular area of interest

51. Copyright © 2004, MICAH Build Links Webring links Links to sites with non-competing similar products Links to your other websites Links to my websites! Link sharing/trading

52. Copyright © 2004, MICAH Check Out Pay-Per-Click Overture http://www.overture.com/http://www.overture.com/ 7Search.com http://www.7Search.com/http://www.7Search.com/ Xuppa.com http://www.xuppa.com/http://www.xuppa.com/ Enhance Interactive http://www.enhance.com/http://www.enhance.com/ eSpotting http://www.espotting.com/http://www.espotting.com/ GoClick http://www.goclick.com/http://www.goclick.com/ Kanoodle http://www.kanoodle.com/http://www.kanoodle.com/ FindWhat http://www.findwhat.com/http://www.findwhat.com/

53. Copyright © 2004, MICAH Step 8: Publish Your Own Ezine An ezine builds a quality one-to-one relationship Focus on your visitors’ needs and build their trust in you A must for a service seller Autoresponder software is nice for this

54. Copyright © 2004, MICAH Resources Micah-affiliates.com and has –This presentation –Links to affiliate sites –Tools you can use –eBooks you can read –Web hosting information –Website design information

55. Copyright © 2004, MICAH More Resources Jewelsbymala.bravehost.com has –Free eBooks –Affiliate programs –Web hosting information –Products you can buy and sell –Internet marketing information

56. Copyright © 2004, MICAH Conclusion Building a website takes time and energy Marketing it takes even more time and energy The payoff can be enormous The joys from success are worth the effort Remember, “There is no way to happiness. Happiness is the path.” – Thich Nhat Hanh

57. Copyright © 2004, MICAH Questions Time for your questions (hopefully) Submit questions by email or call me Contact information: Email: jerome.freedman@mindspring.comjerome.freedman@mindspring.com Website: http://micah-affiliates.comhttp://micah-affiliates.com PO Box 665, Larkspur, CA 94977 (415) 461-6476, (501) 639-6602 fax “I can make YOUR web a site!”