1. The Art of Territorial Development

2.  Global competition  Rapid technology change  Political power shifts

3.  Community service development  Urban redesign and planning  Economic development  Strategic market planning

4.  TO CREATE A QUALITY ENVIRONMENT FOR 2 TARGET MARKETS:  CURRENT CITIZENTS (1),  EXTERNAL CITIZENS (2)

5.  ENHANCING THE DESIGN QUALITIES OF A PLACE: ARCHITECTURE, OPEN SPACES, LAND USE, STREET LAYOUT, PEDESTRIAN AREAS, CLEANLINES, ENVIRONMENTAL QUALITY  London Docklands, Pompidou Centre, La Grand Arche in La Defence.

6.  HOW TO IMPROVE ECONOMIC DEVELOPMENT SERVICES?  HOW TO ENHANCE PLACE’S COMPETITIVENESS?  FIRST SWOT ANALYSIS THEN PROJECTS…

7.  3 WAYS TO ORGANISE ECONOMIC DEVELOPMENT ACTIVITIES:  (1) IN-HOUSE MODEL UNDER PUBLIC CONTROL  (2) MIXED MODEL RESPONSIBILITY SHARED BETWEEN PRIVATE AND PUBLIC SECTOR  (3) OUTSOURCING MODEL SPECIFIC CONSULTING COMPANY OR AN AGENCY

8.  FIRST GENERATION:  ATTRACTING MANUFACTURING INDUSTRIES  LOW OPERATING COSTS, CHEAP LABOUR AND LAND, GOVERNMENT INCENTIVES

9.  OBJECTIVES: MANUFACTURING AND SERVICE JOBS IN TARGET INDUSTRIES; IMPROVING PHYSICAL INFRASTRUCTURE  Methods:  Attracting investments  Retension and expansion of existing firms  Improving vocational training  Public / partnerships  Local attitudes (underlying marketing rationale):  Competitive operating costs  Suitability of community fro target industries  Good quality of life

10. How to develop a competitive position on the market place?  Places are seeking to define themselves as distinctive places with specific advantages for target industries.  Promotion development of local entrepreneurship and investment  Stimulate local clusters  Attracting selected investors  More intense public-private partnership  Developing technology resources  Improving education

11.  Conducting the place audit  Setting the vision and objectives  Formulating the strategy  Developing the action plan  Implementing and controlling the market plan

12.  Establishing the place’s attraction factors  Identifying the place’s main competitors  Identifying the major trends and developments  Analysing the place’s strengths and weeknesses  Identifying the place’s opportunities and threats

14.  What advantages do we possess that suggest that we can succeed with that strategy?  Do we have the resources required for a successful implementation of that strategy?

15.  An action plan should list each action and next to it four additional components:  (1) WHO IS RESPONSIBLE  (2) HOW THE ACTION IS TO BE IMPLEMENTED  (3) HOW MUCH THE ACTION WILL COST  (4) THE EXPECTED COMPLETION DATE

17.  HOW TO IMPROVE LIVABILITY, INVESTIBILITY AND VISITABILITY

18.  Place as character – aesthetic urban design  Infrastructure improvement  Basic service provider: protection of people and property, social security and education  Attractions  People

19.  Sound design that enhances its attractiveness

20.  Providing basic infrastructure compatible with natural environment

21.  Services that meet business and public needs

22.  Places as entertainment and recreation

24.  The key principles in attracting businesses  How businesses select locations  The race for high – tech industries  Attracting service industries  Attracting shopping malls, retailers and wholesalers  Retaining and expanding existing businesses  Promoting small businesses and fostering new business start-ups