1. The Moodie Report May 2014

2. www.m1nd-set.com 2 Methodology and Sample  Online survey carried out with travellers at airports around the world  In total, 1´014 interviews were completed.  The respondents were asked to answer questions about airports services, such as Wi-Fi and car parking usage, food & beverages consumption, and feeling of sense of place.  The data collection was conducted in March and April 2014

3. www.m1nd-set.com 3 Part A. Report of Wi-Fi Usage

4. www.m1nd-set.com 4 Part A. Report of Wi-Fi Usage 1. Frequency of Wi-Fi Usage in Airports

5. www.m1nd-set.com 5 Frequency of Wi-Fi Usage How often do you use the Internet in airports when you take a trip?

6. www.m1nd-set.com 6 Frequency of Wi-Fi Usage by Gender

7. www.m1nd-set.com 7 Frequency of Wi-Fi Usage by Age

8. www.m1nd-set.com 8 Frequency of Wi-Fi Usage by Type of Travellers Occasional travelers use less often Wi-Fi at the Airports than frequent travelers

9. www.m1nd-set.com 9 Frequency of Wi-Fi Usage by Class Business/First class travelers use more often Wi-Fi at the Airports than Economy class travelers

10. www.m1nd-set.com 10 Frequency of Wi-Fi Usage by Browsing Internet Activity People who prefer browsing Internet when waiting at the Airport use more Internet than the others.

11. www.m1nd-set.com 11 Part A. Report of Wi-Fi Usage 2. Types of Technologies carried when travelling

12. www.m1nd-set.com 12 Which of the following technologies do you carry with you when you travel ? Types of Technologies

13. www.m1nd-set.com 13 Types of Technologies by Age

14. www.m1nd-set.com 14 Types of Technologies by Type of Travelers FrequentOccasional

15. www.m1nd-set.com 15 Types of Technologies by Class Business/FirstEconomy

16. www.m1nd-set.com 16 Part A. Report of Wi-Fi Usage 3. Purpose of Internet Usage

17. www.m1nd-set.com 17 What do you use the Internet for at the airport ? Purpose of Internet Usage

18. www.m1nd-set.com 18 Purpose of Internet Usage by Gender

19. www.m1nd-set.com 19 Purpose of Internet Usage by Age

20. www.m1nd-set.com 20 Purpose of Internet Usage by Type of Travelers FrequentOccasional

21. www.m1nd-set.com 21 Purpose of Internet Usage by Class BusinessEconomy

22. www.m1nd-set.com 22 Purpose of Internet Usage by Frequency of Usage Those who use Wi-Fi at Airports….

23. www.m1nd-set.com 23 Part A. Report of Wi-Fi Usage 4. Importance of Wi-Fi aspects

24. www.m1nd-set.com 24 Importance of Wi-Fi How important to you is each of the following items in term of Wi-Fi Usage, using a scale from 1 (=not important at all) to 5 (=very important) Average 4.82 4.2 4.3

25. www.m1nd-set.com 25 Importance of Wi-Fi by Gender Availability of free Wi-FiHigh speed connectionSecured connection Average 4.79 4.09 4.28 Average 4.89 4.54 4.38

26. www.m1nd-set.com 26 Importance of Wi-Fi by Age Availability of free Wi-FiHigh speed connectionSecured connection

27. www.m1nd-set.com 27 Importance of Wi-Fi by Usage Frequency Availability of free Wi-FiHigh speed connectionSecured connection

28. www.m1nd-set.com 28 Part A. Report of Wi-Fi Usage 5. Free Wi-Fi Usage Duration

29. www.m1nd-set.com 29 Free Wi-Fi Usage Duration If the Internet connection is a paid service, for what length of time should the usage be free ?

30. www.m1nd-set.com 30 Free Wi-Fi Usage Duration by Gender

31. www.m1nd-set.com 31 Free Wi-Fi Usage Duration by Type of Travelers

32. www.m1nd-set.com 32 Part A. Report of Wi-Fi Usage 5. Willingness to pay for Internet connection per hour

33. www.m1nd-set.com 33 Willingness to pay for Internet How much are you willing to pay for Internet connection per hour (in USD) ?

34. www.m1nd-set.com 34 Willingness to pay for Internet by Gender

35. www.m1nd-set.com 35 Willingness to pay for Internet by Age Older people are willing to pay more for Internet connect compared to younger travelers

36. www.m1nd-set.com 36 Willingness to pay for Internet by Type of Travelers

37. www.m1nd-set.com 37 Part A. Report of Wi-Fi Usage 7. Minimum Speed of Internet Connection

38. www.m1nd-set.com 38 Minimum Speed of Internet Connection What should be the minimum speed of Internet connection? Enough to …

39. www.m1nd-set.com 39 Minimum Speed of Internet Connection by Gender Enough to…

40. www.m1nd-set.com 40 Minimum Speed of Internet Connection by Age Enough to… Younger people use more Internet to load social media and stream audio/visual than older travelers, but use less Internet connection to check e-mails.

41. www.m1nd-set.com 41 Part A. Report of Wi-Fi Usage 8. Extent to which travelers are willing to get free Wi-Fi access

42. www.m1nd-set.com 42 Means to get free Wi-Fi access Do you agree or not with each of the following items? (On a scale from 1 = Fully disagree to 5 = Fully agree) Average 3.14 2.63 1.99 2.92

43. www.m1nd-set.com 43 Means to get free Wi-Fi access by Age Watch AdvertisementGet free limited access Complete a questionnaireDownload application

44. www.m1nd-set.com 44 Means to get free Wi-Fi access by Class Watch AdvertisementGet free limited access Complete a questionnaireDownload application

45. www.m1nd-set.com 45 Part A. Report of Wi-Fi Usage 9. Preferred Strategies to get Free Wi-Fi

46. www.m1nd-set.com 46 Preferred strategies Which one of the strategies listed below would you prefer the most ?

47. www.m1nd-set.com 47 Preferred strategies by Gender Enough to…

48. www.m1nd-set.com 48 Preferred strategies by Age Younger people preferre watching advertising in opposite to older travelers that prefer to get limited free Wi-Fi and pay for full service.

49. www.m1nd-set.com 49 Part A. Report of Wi-Fi Usage 10. Willingness to give personal information

50. www.m1nd-set.com 50 Personal Information Are you willing to be asked for personal information in exchange to free Wi-Fi? And What kind of personal information are you willing to share?

51. www.m1nd-set.com 51 Personal Information by Gender

52. www.m1nd-set.com 52 Part A. Report of Wi-Fi Usage 10. Recognition of device when Returning at the Airport

53. www.m1nd-set.com 53 Recognition of device Would you expect your device to be recognized upon your return to the airport?

54. www.m1nd-set.com 54 Recognition of device by Gender Men expect more that their devices are recognized when returning at the Airport Than women

55. www.m1nd-set.com 55 Recognition of device by Type of Travelers Frequent travelers expect more that their devices are recognized when returning at the Airport Than Occasional ones. FrequentOccasional

56. www.m1nd-set.com 56 Recognition of device by Class Business travelers expect more that their devices are recognized when returning at the Airport Than Economy ones. Business/FirstEconomy

57. www.m1nd-set.com 57 Part B. Report on Sample Structure and Demographics

58. www.m1nd-set.com 58 Sample Structure GENDER 74% 26%

59. www.m1nd-set.com 59 Purpose of the Trip Among the number of trips you do per year, how many are leisure trips and how many are business trips?

60. www.m1nd-set.com 60 Type of Airline What kind of Airline do you usually travel with?

61. www.m1nd-set.com 61 Type of Airline by Type of Travelers Type of Airline Frequent travelers prefer Regular Airlines and sometimes travel in business/first class. Occasional travelers take both regular and low cost.

62. www.m1nd-set.com