2. Our Internet Secrets Teleseminar Welcome 7 Key Steps to Turn Your Bricks and Mortar Business into an Internet Business

3. 2 Gail Geronimos Faculty Member Achaeus Group

4. 3 What Achaeus does…... We help businesses increase their profit through transforming their products and services for marketing and delivery via the net. The power this brings to traditional ‘bricks and mortar’ businesses is astounding. I have seen businesses who thought they could never have ‘an internet side’ develop income streams that run into the $$ hundreds of thousands.

5. 4 Why get online? Really simple… Generates more passive income Save marketing dollars Totally measurable Reach more markets Reduce your overheads The internet is the biggest and best marketing opportunity that you have!!

6. 5 Step 1 Does your company have the potential to market online and generate internet sales?

7. 6 Some questions to consider… Can you market online? Will your prospects buy online? Do you have a good relationship with them? Can you deliver your products? Do your prospects have access to the internet? Are prospects comfortable paying online? How much personalised attention do they need? But you will need to distinguish between old habits and entrenched behaviour. I haven’t seen a business yet that can’t get online in some way.

8. 7 Step 2 What do I need to get into the internet business?

9. 8 Here are the basics… A database to store contact details ecommerce payment facility Email marketing technology Website Someone who loves sorting out the techie stuff

10. 9 Step 3 Do you have products/services that can be sold online?

11. 10 A key point first… You need to have a very hot niche where prospects desperately want your product.

12. 11 If you have a service business…. You need to turn services (your knowledge) into tangible products eBooks Whitepapers DVDs and CDs (Video and audio recordings) Interviews Membership sites Teleseminars/webinars Survey your clients to find out what they want

13. 12 Step 4 Start communicating with your existing prospects and customers using emails.

14. 13 First, give them lots of free stuff… Content rich relevant information Articles 2 articles/month One topic Between 500-800 words Can be outsourced/from colleagues Blogs Interviews on website Free reports (full of hints and tips) Too many people get too precious about their information!

15. 14 The Golden Rule of Internet Marketing… GIVE BEFORE YOU GET! What you are doing is building a very strong relationship

16. 15 Step 5 Now you can start selling. Try a simple email marketing campaign. Keep prospects focussed on your sales material - no distractions. If they want oranges just tell them about oranges.

17. 16 Basics of an email campaign… Sell a low priced product Write a sales letter (copy is king) Write 6 - 8 emails pointing to the letter Select your prospects Mailout over a few weeks Measure the results TEST AND TWEAK RELENTLESSLY Take the orders!

18. 17 Step 6 Be obsessive about getting email addresses In other words, build your list

19. 18 Convert your list to an online list… Have addresses, phone and fax Must get emails **Always attach a free offer Fax campaign (Faxstream, others) Telemarket Events Competition Be prepared to just drop campaign if they don’t pay off Measure cost/lead for every lead

20. 19 How to build your list… Capture emails from visitors to website Run an offline campaign (telemarket) Get referrals (software available) PPC (Google and Google Analytics) From alliances/JVs Social networking Be a guest blogger/comment on others blogs Measure cost/lead for every lead

21. 20 Step 7 Now you can get into more complicated internet marketing. For another day!!

22. 21 Sit back and watch your bank account!

23. 22 Want to know more about getting online? Come to our next workshop “How to Boost Your Sales using the Internet” Read more…. www.getonlinein09.com/ad Special Offer for Our Internet Secrets Clients - FREE

24. 23 Thank you