1. © 2012 IBM Corporation IBM Israel Software Lab (ILSL( Daniel Yellin, Director March 2013

2. © 2012 IBM Corporation IBM Israel Software Lab  3 IBM R&D Labs in Israel: Haifa Research Lab (HRL), Systems Technology Group (STG) Lab, and Israel Software Lab (ILSL)  ILSL is a cross-brand SWG development center –Established as a Lab in mid 2006 –Lotus, WebSphere, Information Management, Rational, Tivoli 199820052008200620072012 IBM Israel Software Lab

3. © 2012 IBM Corporation IBM Israel Software Lab What we do unified communications Big Data text analytics understanding information embedded software development mobile application security smarter planet solutions instantaneous recovery

4. © 2012 IBM Corporation IBM Israel Software Lab Big data  CyberSecurity on top of Streams platform – Real-time analytics to detect suspicious cyber activities – Observes network traffic and analyzes information flowing at high rates  Collection and analysis of social data – Facebook, Twitter – Understand information on existing and potential customers  Work closely with Haifa Research Lab

5. © 2012 IBM Corporation IBM Israel Software Lab Smarter planet and Industry solutions  Healthcare: –CHAI: doctor-expert collaboration system  Public Sector –SETB: Building emergency response teams –CityPulse: Mobile citizen and city communication. –Streams CyberSecurity: using Streams platform to detect cyber attacks  Automotive –Systems Engineering; e.g. AutoSar standard

6. © 2012 IBM Corporation IBM Israel Software Lab 61% of CIOs put mobile as priority increased productivity with mobile apps 45% 10 Billion devices by 2020 Mobile is a mandatory transformation

7. © 2012 IBM Corporation IBM Israel Software Lab Fragmentation of devices and platforms Speed and frequent iteration of the mobile lifecycle and continuous delivery Connectivity to back-end systems and cloud Security to protect corporate data and managing BYOD Mobile Context taking advantage of unique capabilities such as geo-location Delivering high quality apps and rapidly incorporate customer feedback Businesses are struggling with the unique mobile challenges

8. © 2012 IBM Corporation IBM Israel Software Lab Worklight Server Mobile middleware offering unified push notifications, version management, security and integration Worklight Console A web-based console for real-time analytics and control of your mobile apps and infrastructure Worklight Studio The most complete, extensible development environment with maximum code reuse and per-device optimization Worklight delivers all types of native, hybrid, and mobile web in a single solution Worklight Runtime Components Extensive libraries and client APIs that expose and interface with native device functionality and the Worklight Server ←←←←

9. © 2012 IBM Corporation IBM Israel Software Lab Design Develop Cross Platform Discovery and Consume APIs Instrument Application Test ---- ----------- ----------- --- Scan, Evaluate, and Certify Deploy Application Manage and Control Customer Experience Analytics Develop Design Discover and Consume Instrument Test Use Tealeaf to continuously analyze and improve the effectiveness of your application design by viewing detailed customer usage patterns Manage your deployed application with Worklight’s application console Distribute your applications to managed devices with Endpoint Manager, Worklight’s integrated catalog for unmanaged devices, and external App Stores Design your application user experience Develop cross platform applications Use Cast Iron to discover data from third-party, and enterprise, backend services and adapt that data to mobile usage patterns Instrument your application for analytics, security, and management control. Test your application with Rational Test Workbench The IBM Mobile Enterprise App Development Lifecycle Use AppScan to scan, evaluate, and certify your application IBM Mobile Development Lifecycle Solution adds ALM features to industrialize this process Obtain Insight Certify Deploy Manage

10. © 2012 IBM Corporation IBM Israel Software Lab Geo-location services will transform industries Routing trucks arriving at warehouse Location-aware security for hospital app Username Password Submit ✔ ? Automatic Check-In............ … …… Automated hotel check-in More engaging mall experience SMS, Push