1. Marketing n a Dime

2. Marketing on a Dime 2 What is Marketing?

3. Marketing on a Dime 3 Marketing is everything! Product Promotion Price Public Relations Branding Distribution Service Research

4. Marketing on a Dime 4 Authentic Marketing “It’s not the art of selling what you make, it’s knowing what to make.” Philip Kotler

5. Marketing on a Dime 5 Know Your Business What do we do better than anyone else? How do we make decisions on content? What do readers “look like?” What do readers expect from us? What is your true market opportunity?

6. Marketing on a Dime 6 Target Your Efforts/Message Who are you going to target? Retention vs. Acquisition What do you want to say?

7. Marketing on a Dime 7 Don’t Believe Everything You Think Challenge everyone and everything Inspect what you expect

8. Marketing on a Dime 8 10 Ideas for Marketing n a Dime

9. Marketing on a Dime 9 1. Use Project Plans Involve all key stakeholders Create task lists with dates Remember post mortems

10. Marketing on a Dime 2. Internal Marketing 10 Everyone is an ambassador Spread the word Get them involved

11. Marketing on a Dime 3. Keep Your Eyes Open 11 Collect direct mail Connect with other industries Join marketing groups Anticipate trends

12. Marketing on a Dime 4. Talk to Your Readers 12 Readers panel Focus groups Call center Surveys Intercept Studies

13. Marketing on a Dime 5. Engage Your Readers 13 Make the Most of… Record on the Road Travel Photo Contest Top 5

14. Marketing on a Dime 6. Maximize Relationships 14 Internal Advertisers Subscribers/readers

15. Marketing on a Dime 7. Public Relations 15 Invest in this! Create a buzz! Take credit for what you do.

16. Marketing on a Dime 8. Visibility Marketing 16 Get your brand everywhere

17. Marketing on a Dime 9. Event Marketing 17 Create your own Join others

18. Marketing on a Dime 10. No One of Us is as Smart as All of Us 18 Ideation sessions *Let’s test this!

19. Marketing on a Dime Michele Marquis Vice President, Consumer Sales, Circulation & Marketing The Record & Herald News 150 River Street Hackensack, NJ 07601 201-646-4290 Marquis@northjersey.com 19 CONTACT INFORMATION