1. LingoPort, Inc. 1734 Sumac Avenue Boulder, Colorado USA 80204 +1 303 444 8020 www.lingoport.com Sunday, August 30, 2015 Technologies for Global eBusiness Jason Hall and Adam Asnes Internationalization Assessment and Execution: How Do You Get There From Here?

2. LingoPort, Inc. Internationalization Focused –Internationalization consulting –Software solutions Global Investigator String Externalization tools Pseudo Judo All localization through partners

3. Jason Hall Globalization Design Specialist Experience: Over 15 internationalization assessments Wide variety of technologies and domains Project planning and process consulting

4. How Do You Get There From Here? Decision Pathways –Customer Driven –Internally Identified Opportunities –Other? Keys to Success –Proper Planning –Training I18n Only Once –High initial cost –Lowest cost in long run I18n Process –Planning –Marketing Requirements Analysis –Architectural Requirements Analysis –Code Review –I18n Design –I18n Execution –Testing –Localization –Support

5. Marketing Requirements Case Study: XYZ Software –VP: “XYZ Software must be in Japanese, French, Germany, Chinese, and Spanish by November” Three-tiered web application 100,000 Lines Java/JSP Oracle DB Crystal Reports –Where do you start?

6. Marketing Requirements cont. First, analyze the locales –Locale vs. Language –Simultaneous Locale Support? –User levels: Administrator vs. Regular User –Rule of thumb: Match locales with character sets; the more characters, the more difficult I18n! Key Product Launch Dates –Any flexibility? –Drivers and stakeholders

7. Marketing Requirements cont. Concurrent Development –Watch out for code forks! –Resource availability Product Support Channels –Foreign language support calls –New product sales –Minimum Technology Requirements –Target Customers Understand Your Target Cultures

8. Marketing Requirements Summary Visualize Product from: –Customer Experience/Usability –Sales/Support Channels Compile Locales –Develop list of required features GUI Character Sets Additional Features Legal Cultural Currency Marketing Requirements Specification

9. Marketing Analysis Case Study XYZ Software –Phased Rollout Phase 1: Spain, Germany, France, Mexico, Peru Phase 2: Japan, China –One server farm in US, single database –Foreign partners for sales/support channels –Must support IE 5.0+ –All resources dedicated to I18n

10. Architectural Analysis Database Application 3 rd Party Products U/I Business Logic Platforms, Browser Support Requirements

11. Architectural Analysis Cont. Analyze each technology –Character set compliance Match with supported locales! –Programmatic locale Organic or New Feature? –Dependencies Fonts Service Packs Libraries –Third Party Products

12. Architectural Analysis Summary Gather research and recreate architecture Character tracking –From GUI to DB and back –Analyze each technology boundary User locale tracking –Critical for GUI formatting/display, data storage –Database vs. Dynamic I18n Architectural Document

13. Architectural Analysis: Case Study XYZ Software –JSP/Java/Oracle to support Unicode –GUI formatting per locale – locale switching –Locale tracked by Java’s LOCALE object Extracted from browser at runtime –Oracle to accommodate dynamic locale switching –Crystal Reports only localizable: research alternative strategy

14. Code Review and i18n Reengineering –Code Review to Identify: Unsafe methods/functions Strings to extract Image references Unsafe programming constructs (ex: regular expressions) –How to Identify? Brute force I18n-aware software tool –Global Investigator

15. Code Review Considerations Strings Dates Times Sorting & searching Currency Transaction process Disparate offerings Character set conversions Telephone formats Postal formats Region-specific functions Shipping conditions Numerical formats Page layout Reporting, workflow Database enabling Multi-byte enabling

16. Code Review Examples – Detailed Reporting

17. Configure – Add Functions/Filter False Positives

18. Code Review and i18n Reengineering Cont. –Develop I18n enhancements (example) Locale-chooser Other based upon Architectural Analysis (Currency, etc.) –I18n Reengineering Extract strings Fix Unsafe Methods –Internal Resources vs. Outsourcing Internal: Retain new knowledge, understand system, but loss of normal development cycles Outsourced: Knowledgeable about I18n, rapid execution, but must transfer knowledge to existing team/learn system

19. Code Review and I18n Development: Case Study –XYZ Software Internationalized Software Pseudolocalization Testing Unit/Regression Testing Localization Kits

20. Testing and Deployment –Pseudolocalization Testing Before UserNameLabel=Username SomeMessage=The quick brown fox jumps over the lazy dog. –Pseudolocalization Testing After UserNameLabel= 捗 XXUsernameXX 捗 SomeMessage= 捗 XXXXXXXXXXXXThe quick brown fox jumps over the lazy dog.XXXXXXXXXXXX 捗 –Tests character set handling and size expansion LingoPort’s Pseudo Judo

21. Testing and Deployment –Pseudolocalization Example:

22. Testing and Deployment Cont. –Regression Testing –Localization Testing Test with all possible combinations! –Languages AND platforms –Deployment Case Study: XYZ Software –Phased approach: partner channels developed –Online documentation translated into targets –Deployment team training/foreign counterparts –Go Live Packaging/Documentation Professional Services Training

23. I18n As An Ongoing Process –Pervasive influence on entire organization Paradigm shift: not US-Centric! I18n Coding Standards –Quality Assurance –I18n software lifecycle tools: Global Investigator –Avoid code forks New features with international focus to launch in ALL locales –Relationship with Localization partner

24. Questions and Answers –For a beta trial of Global Investigator visit: http://www.lingoport.com/public/demo or email aasnes@lingoport.comaasnes@lingoport.com –Contact Adam for a copy of this presentation –Thank you for your time and attention!