1. How to Get Ready for a Capital Campaign Kate Roosevelt, CFRE, Vice President Barbara Maduell, CFRE, Senior Consultant The Collins Group PNAIS Institutional Leadership Conference October 26, 2008

2. A Capital Campaign… Accomplishes more than just raising money and Is fueled by purpose and passion

3. Benefits Beyond the Project Transform your school Raise the bar for volunteers and staff Enhance philanthropic culture Expand annual fund Reconnect with alumni and alumni families Pride and legacy

4. A Definition that Will Serve You Well Capital Campaigns = Capitalization of community values through your program

5. Campaigns Are Not for the Faint of Heart. Do You Really Need To Do It? “YES!”… if: Mission depends on it The “new future” is sustainable Board members will set the pace in giving (20% of the goal) Passionate school leadership makes a campaign their top priority

6. Five Keys to a Successful Campaign  Clear plans that meet urgent needs with specific outcomes  Identifiable donor prospects from the inside out  Professional leadership and buy-in from the top down  Experienced, supported fundraising staff

7. On the Other Hand…Potential Land Mines  School community doesn’t embrace plans  Limited due diligence – surprises as you get into the project and budget creep  Lack of confidence in leadership  Limited trust and development of “insiders” and “outsiders”  Lack of volunteer leaders willing and able to lead

8. Land Mines, Continued  Too few donor prospects willing to make stretch gifts  Inexperienced, stretched fundraising staff  Aggressive goal not supported by research  Poor campaign plan  Unexpected surprises

9. The Role of the Board of Trustees, Part I The board as a whole : Ethical Stewardship Resource Management Quality Control Fiscal Oversight

10. The Role of the Board of Trustees, Part II Personal roles: Personal investment Connect the school Advocacy Get Involved Guide fellow donors

11. The Board’s Bottom Line Campaign Committee and staff run the “day-to-day” Board is legally responsible for the future of the school and its fiscal integrity This board will go down in history as providing the leadership to move the school forward to a new level of excellence

12. The Role of the Head of School The bottom line: Set the course – vision, strategic objectives Allocate necessary resources Inspire and support professional and volunteer leaders The return: You will go down in history as providing the leadership to realize your school’s vision

13. Where the $$ will come from: Parents Alumni parents Grandparents Community friends who share your program’s vision

14. The best way to ensure success is to PLAN!

16. Planning/Vision: Three months to three years Solid Planning can save 2+ years on your campaign Outcomes Vision/Mission Plans: Strategic, Business, Program, and Development Project definition ~ 80 percent complete

17. Mission/Vision/Strategic Plan Mission: clarify the purpose that distinguishes your program Outcomes-based Vision: who you as in institution want to become Strategic Plan: the roadmap to your vision, including evaluation matrix, benchmarks, accountability and cost of implementation

18. Business Plan Create measurable steps (3-year pro forma) for funding your expanded program:  What will a campaign project pay for? (uses)  How will the project be paid for? (sources)  Where will the $$ come from? Reserves Campaign Tuition Enrollment Financing – short- and long-term

19. Project Definition Define program plans: quantify what will be better Determine facility requirements – master planning Gather initial cost estimates Secure site or develop selection plan for future implementation

20. Feasibility Study: Four to five months Outcomes Feasible goal Key Messages/positioning Leadership prospects Giving Potential Internal Readiness Campaign plan and timeline Potential roadblocks and solutions

21. Decisions: Two weeks – two years Outcomes Finalize project plans and budget Recruit initial volunteer leadership Strengthen internal readiness Adjust timeline Secure early gifts Board resolution to move forward

22. Ramp-up: Six to nine months Essential building blocks Project definition Strong case for giving Leadership Campaign plan Donors Timeline Staffing and systems Communications plan Board gifts to launch campaign Stewardship Plan

23. CAPITAL CAMPAIGN: 12-36 months Active fundraising from key constituencies  Tiered fundraising Lead gifts Major gifts Community gifts  Multiple strategies Personal solicitations Special events oPhone and/or email/mail oother

24. Vision Complete! Celebration! Facility open or endowment growth New and/or expanded programming Expanded Annual Fund School at next level of maturity Mission enhanced

25. How to Choose a Consultant Review Giving Institute guidelines: http://www.givingusa.org/choose_counsel/ http://www.givingusa.org/choose_counsel/ Send an RFP to at least three reputable firms Interview consultants  Scope of work  Cost  Experience  References  Personal and organizational “fit”

26. Resources Books Capital Campaigns, Stuart Grover, Ph.D. Preparing Your Capital Campaign, Marilyn Bancel, CFRE Conducting a Successful Capital Campaign, Kent Dove Web Grassroots Fundraising Journal – www.grassrootsfundraising.orgwww.grassrootsfundraising.org Giving Institute/Giving USA Foundation – www.givingusa.orgwww.givingusa.org Association of Fundraising Professionals – www.afpnet.orgwww.afpnet.org The Collins Group www.collinsgroup.comwww.collinsgroup.com

27. Thank you! For more information, please contact: Kate Roosevelt, CFRE, Vice President kater@collinsgroup.com Barbara Maduell, CFRE, Senior Consultant barbm@collinsgroup.com (800) 275-6006 www.collinsgroup.com