1. mark a greenfield Join the Conversation Social Media in Higher Education

2. markgr.com/collegeboard

3. Mark Greenfield Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer markgr.com twitter.com/markgr delicious.com/markgr www.linkedin.com/in/markgr

7. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. Web Strategy Services Mark A. Greenfield Associate Consultant www.noellevitz.com

8. Defining Social Media

9. spaces on the internet where people came to exchange content

12. Dialogue, not Monologue

13. Marketing 2.0

14. Million dollar TV ads are no longer the king influencer of purchase intent People referring products and services via social media tools are the new king

15. “The arrival of the Net Generation means that many of marketing’s fundamental tenets must change”

16. 78% of consumers trust peer recommendations 14% trust advertisements

18. United Breaks Guitars

19. don’t just work on your brand work on your reputation

20. Why Social Media Matters

21. why does your college have a website?

22. to build and sustain relationships

23. Lifetime Value of a Customer (Student)

25. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. What social media resources do they use? Facebook74% YouTube59% MySpace 33% None 9% Twitter 8% 2010 E-Expectations Survey

26. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. Should colleges create a presence on social networks or communities to promote their programs? Yes74% No23% Don’t know 3% 2010 E-Expectations Survey

27. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. Should colleges create their own private social networks? Yes76% No22% Don’t know 2% 2010 E-Expectations Survey

28. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. 80% are looking for both official and unofficial content 2010 E-Expectations Survey

32. the fundamental problem is that it is hard to quantify the value of a relationship

33. the most important value of social media is what happens because of it

34. What is the ROI of a Handshake?

38. Strategies

39. Four Keys to Social Media Success

40. 1.Authenticity

43. Four Keys to Social Media Success 1.Authenticity 2.Transparency

45. Four Keys to Social Media Success 1.Authenticity 2.Transparency 3.Cede control

48. No matter how compelling a technology or potential relationship might be, in the face of an immovable mass called company culture.. any digital strategy will fail

50. Four Keys to Social Media Success 1.Authenticity 2.Transparency 3.Cede control 4.Integrity

52. Strategies

53. know what problem you are trying to solve

54. focus on the relationships not the technology

55. People Objectives Strategy Technology P.O.S.T.

56. identify your promoters

58. policies and guidelines

60. Dooced "getting fired for something you've written on your website"

61. My advice to you is BE YE NOT SO STUPID

62. Common sense is not so common - Voltaire

63. if you delete a Facebook wall post have you violated someone’s 1 st amendment rights?

65. 3 Types of Policies/Guidelines 1.Social Media Policies (legal) 2.Social Media Guidelines (best practices) 3.Community Policies

66. crisis planning

68. beware of the creepy treehouse

70. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. 67% say it is ok for an admissions counselor they’ve been working with to connect with them through social media 2010 E-Expectations Survey

71. Looking Forward

72. The Mobile Web

76. Mobil as the 7 th mass media channel is as different from the Internet as TV is from radio

78. Concluding Thoughts

79. To be is to communicate - Mikhail Bakhtin

81. social media needs to become part of the organizational DNA

82. it’s not about your web site it’s about your web presence

83. think contribute, not control

84. Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr