1. | Basel Social in the Enterprise Stefan Fischer Enterprise Architect - Microsoft

2. Some Motivation SocialMobility Big data Cloud Social is one of Microsoft’s four big bets

3. Gartner’s Nexus of Forces Some Motivation

4. Agenda Why do Enterprise s care? 2 Rise of Social in private life Combinatio n Private & Enterprise Social What can Microsoft do for you? Conclusion 13 45

5. … actually: this session is totally different! But as usual…

6. A Social Experiment Please take all your phones, tablets or laptops Scan this QR-tag or go to http://aka.ms/site2013 (S ocial I n T he E nterprise 2013) http://aka.ms/site2013

7. Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks

8. First real Question In your private life, are you regularly using social media? http://aka.ms/site2013

9. Rise of Social Media Television | 13 years Internet | 4 years Facebook reached 100 million users in 9 months! Radio took 38 years to reach 50 million users 0.5B0.3B1.1B1.3B1.0B 82% of the world’s online population is engaged in social networking

10. Do you have a Facebook account? http://aka.ms/site2013

11. Rise of Social Media in Switzerland Swiss Facebook Population 61% of Switzerland’s population has a Facebook account (15% WW) Gender Split in Switzerland 65% of Switzerland’s Facebook users are Male (48% WW) Dominant Platform in Switzerland 4.8M http://www.relaxintheair.com/

12. Why – or “What is in it for me?” stay informed feel connected get heard get / give advise passiveactive In a very efficient way without the need to physically meet

13. In your private life, do you use Social Media to get answers to particular questions? http://aka.ms/site2013

14. Why do Enterprises care about Social?

15. Private Enterprise Why Enterprise Social? In a very efficient way without the need to physically meet Tapping Knowledg e Engage Employee s Foster Innovation Collaborate byd network

16. In your professional life are you regularly using Social Media? http://aka.ms/site2013

17. Engaged Employees Companies with socially engaged employees see: 18%18% higher productivity 51 % lower turnover From Top-downTo Bottom up

18. Tapping Knowledge Knowledge workers spent 28 hours each week writing e- mails, searching for information, and collaborating internally

19. Foster Innovation 64% of successful transformations involve ongoing communication and involvement.

20. 66% of CIOs from top- performing organizations see collaboration as key to innovation Collaboration

21. Break down of Collaboration Barriers 1980 1985 1990 1995 2000 2005 2010 2013 2015 Mobile phones make us more responsive to customers Email speeds up written communications The internet enables people to work from anywhere IM provides real-time access to experts Social apps enrich communications Mobile apps improve access to information on-the-go Evolution continues

22. Do you see a benefit of using social for your company? http://aka.ms/site2013

23. Private+Enterprise Social Mix Private Social Enterprise Social B2C B2E

24. Private+Enterprise scenarios Social Analytics Talent Managment Customer Interaction

25. Have you already or are you in the process of implementing social for your company? http://aka.ms/site2013

26. Technology Culture Gartner, September 2012 Social Enterprise is implemented 80% through organization culture and 20% through technology.”

27. Social Journey Pre-requisites Clarity of Purpose Executive Participatio n Power User User Guidance Seamlessly integrated Intuitive user experience Mobile access

28. How can Microsoft help? Social Envisioning workshops Enterprise Social Strategy definition Coaching and support with implementation, rollouts and adoption (best-practices) Microsoft Services Integrated Products Yammer, SharePoint 2013 Office365 Windows (Phone) 8 and others LoB application platforms Netbreeze (sentiment analysis)

29. Microsoft’s Vision around Social

33. Conclusions

34. Are you now going to try something new with social at your daily work? http://aka.ms/site2013

35. How did you like the interaction with Mitingo? http://aka.ms/site2013

38. Tapping Knowledge Find the (hidden) experts (outside own network) Show you own expertise/interests (self-branding, appraisal when shared) Connect people with similar interests (and jointly build and shape knowledge) Make information discoverable (and nurture the information appetite, satisfy) Capture knowledge Efficiently stay up to date about activities, events, trends, … (highlevel)