1. 21 st Century Recruiting Tactics Stephanie Walters BlueTopMarketing.com

2. Why Pay Attention to LinkedIn 111+ million in just the USA Over 39 million students and recent college graduates

3. Today’s Agenda  Top 10 Strategies To Market Yourself and Your Company  LinkedIn for Recruiters

4. It’s Time To Stand Out Enhance Your Profile & Company Page

5. 5 Steps To A Great Profile Does your profile reflect your own success? Does it stand up to the same level of measurement you have for candidates?

6. 1.Craft A Killer Opening 2.Add Media – Video, Pictures, Blogs 3.Update Your Certifications 4.Add Your Volunteer Activities 5.Make Your Updates Interactive 5 Steps To A Great Profile

7. Make sure your personal profile is complete!

8. Tips for optimizing your profile Strong headline Professional picture Publish content of your own Use keywords you want to identify with Connect with as many people as possible

9. Benefits of posting regularly Appear in LinkedIn Network Updates Stay top of mind Position as a source of good info Others take notice and connect

10. What kind of content to share? Articles you’ve written Company news Industry news Events, meetings, webinars, etc.

11. Tips for updating Add the LinkedIn share button to browser Publish on your website, then share Include a catchy image Include keywords

12. 4 Steps To Amp Up Your Company Page This is the 1 st impression for the company Does your company page reflect it’s mission, vision and values? Does it tell your story?

13. 4 Steps To Amp Up Your Company Page 1.Use Video and Other Media 2.Grow Your Followers 3.Engage through Targeted Status Updates 4.Extend Reach through Sponsored Content

14. What is a company page: 1 Site Navigation 2 Site Image 3 Company Posts 4 Friends & Colleagues

15. Why do you need one? Tell your company’s story Highlight your products and services Engage with followers Share career opportunities

16. It’s Time To Find Talent Sourcing Candidates In The 21 st Century ~ T HE P ASSIVES ~

17. Great Source: The Passives

18. 5 Steps To Finding The Passives

19. 5 Steps To Finding the Passives 1.Test the Waters 2.Master Boolean Search 3.Contact Through InMail 4.Manage Process 5.Measure, Measure, Measure

20. Boolean Search “ “ – for exact phrase NOT – to exclude a term AND – include 2+ terms OR – include at least 1 term ( ) – for complex searches Boolean Search Tips

21. Let’s Post That Opportunity And Let LinkedIn Do Most Of The Work!

22. 3 Steps For Successful Job Posting 277mil members can see your job posting 50% of all applicants discover your posting through the ‘Jobs You May Be Interested In’ module

23. 3 Steps For Successful Job Posting 1.Craft a killer job description 2.Post & Promote to the right candidates 3.Measure Performance

24. Key Takeaways

25. LinkedIn is an easy and cost effective way to… Expand your reach Brand yourself and your company Engage your prospects and customers Network with key influencers in your industry

26. LinkedIn for Recruiters

27. Recruiter Homepage Organized similar to LinkedIn main page

28. Notifications Available through the Flag – New Job Applications – New Results for Saved Searches – Completed Hiring Manager Review – Completed Bulk Resume Upload

29. Smart To-Do List To-Do items that connect with a profile, project or job.

30. Search Drop-down provides instant access to your saved searches and search history

31. Activity Feed & Updates Below Search Bar Provides urgent items to start your day Activity can be based on your activity or the team’s activity

32. Relevant Candidate Suggestions Based on prior activity on the platform More used, the better the suggestions Provides better focus, time and energy

33. 7 Tips To LinkedIn Recruiting Search for candidates that work/worked at companies that have similar skills and experience Use Inmail to reach out to your network to request assistance in finding qualified canidates Always post positions on your company page. Use Advanced People Search to find people within a geographic radius with the skills, education and experience you need.

34. 7 Tips To LinkedIn Recruiting Join industry and skill-based LinkedIn Groups. Participate and really pay attention to those starting and participating in the discussions. Pay attention to LinkedIn behavior that signals that a person may be recruitable. (Looking at your profile, sudden status updates, etc.) Ensure that your own profile is complete and up-to-date.

35. Stephanie Walters President/CEO. Strategist. Mentor. Speaker Social Media Marketing Hands-On Training from Classroom to Webinars, to Workshops swalters@bluetopmarketing.com Blue Top Marketing, Inc. 430 E 162 nd St, #359 South Holland, Il 60473 708-808-0258 Let’s Connect: Tw:@blutopmarketing FB: /bluetopmarketing Source: LinkedIn Essentials: The Modern Recruiters Guide