1. Future Trends Impacting CAPS Customers ain’t what they used to be Annimac Futurist Trend Forecaster www.annimac.com.au Challenger TAFE CAPS PD End of Year Forum 30 th November 2006

2. 30 November 2006 www.annimac.com.au 2 Rate of Change - exponential Amount of change now in 1 day grandparents had in 1 year Younger means faster Generational gap widening

3. 30 November 2006 www.annimac.com.au 3 I’m never having kids. I hear they take nine months to download.

4. 30 November 2006 www.annimac.com.au 4 Customer driven world Product driven world shrinking  Institutions - educ relig prof  Bureaucracies - PS Big Biz Customer driven dominance global awareness - WWW knowledge expectations

5. 30 November 2006 www.annimac.com.au 5 By 2020 70 % of job types then do not exist now because Driving all Change : Technology

6. 30 November 2006 www.annimac.com.au 6 By 2020 80 % of technology then is not imagined yet Driving all Change : Technology

7. 30 November 2006 www.annimac.com.au 7 Japanese Robanoid 2006 Future Receptionist … ?

8. 30 November 2006 www.annimac.com.au 8 Imagine what some of those jobs might be ….. ?

9. 30 November 2006 www.annimac.com.au 9 Likely jobs in next 15 years : Director of Emerging Thought Chief Zookeeper - of people Biotech Hair Stylist Virtual Lifestyle Designer Nano Beautician Technician Chief Imagination Retailer Hacker Relations Manager Holographic Florist Modeller Online Client Consultant

10. 30 November 2006 www.annimac.com.au 10 Generations see the world differently The gap is

11. 30 November 2006 www.annimac.com.au 11 Parallel Universes ? Kids live them.

12. 30 November 2006 www.annimac.com.au 12 Looking at generational : Consumers Product innovators R & D executives Product providers Service providers

13. 30 November 2006 www.annimac.com.au 13 Ask yourself : What does this mean for TAFE Right now Into the future For students For staff For industry

14. 30 November 2006 www.annimac.com.au 14 Generations Baby Boomers 1945 – 60 age 45 – 60 Generation X 1960 – 75 30 - 45 DotComs 1975 – 90 15 - 30 Ferals 1990 – now to 15 annimac Generation X 1960 – 80 25 – 45 Generation Y 1980 – now to 25 wikipedia

15. 30 November 2006 www.annimac.com.au 15 But first : Quick look at the changing Nature of Work

16. 30 November 2006 www.annimac.com.au 16

17. 30 November 2006 www.annimac.com.au 17 Changing Nature of Work From competitive capitalism to co opitalism From commodification to sustainability

18. 30 November 2006 www.annimac.com.au 18 Sustainability Farmers’ sign Albany Highway Williams WA 2003

19. 30 November 2006 www.annimac.com.au 19 Changing nature of work :  Project based Team based  Relationships  One off alliances - partnerships  Globally networked  Fast flat skilled decision making  Value driven

20. 30 November 2006 www.annimac.com.au 20 Values shift Tai Chi morning coffee break MIT Engineers USA

21. 30 November 2006 www.annimac.com.au 21 Changing Nature of Employment From full time permanent to Casualisation  Contract - Part time  Self employment - options  Five Career changes  Multi skilled employees  Small businesses  Increase in low income jobs  SOHO : small office home office

22. 30 November 2006 www.annimac.com.au 22 Generations Baby Boomers 1945 – 60 age 45 – 60 Generation X 1960 – 75 30 - 45 DotComs 1975 – 90 15 - 30 Ferals 1990 – now to 15 annimac Generation X 1960 – 80 25 – 45 Generation Y 1980 – now to 25 wikipedia

23. 30 November 2006 www.annimac.com.au 23 Baby Boomers

24. 30 November 2006 www.annimac.com.au 24 Baby Boomers 45 - 60 Downsizing lives Empty nesters Retired or part time work Male identity from job Questioning material status

25. 30 November 2006 www.annimac.com.au 25 Boomers & technology

26. 30 November 2006 www.annimac.com.au 26 Baby Boomers 45 - 60 : Sense of community Seek new safe experiences Security & Health conscious Defer to authority Love / hate change

27. 30 November 2006 www.annimac.com.au 27 Boomers Care

28. 30 November 2006 www.annimac.com.au 28 Impact for CAPS Baby Boomers 45 - 60  Winding down : leisure indulgence  Group oriented - still volunteer  Respect rank  Steady relationships  Need  relationship continuity  organising  safe familiar experiences  positive group identity

29. 30 November 2006 www.annimac.com.au 29 Gen Xers

30. 30 November 2006 www.annimac.com.au 30 Generation Xers 30 - 45 Single Childless Net Dating Varied lifestyles Varied workstyles SOHO

31. 30 November 2006 www.annimac.com.au 31 Gen X Singles

32. 30 November 2006 www.annimac.com.au 32 Generation Xers 30 - 45 Risk takers Personal journey Fast decisions Materialism assumed Environmental values Defer to heroes Expect & accept change

33. 30 November 2006 www.annimac.com.au 33 Gen X Lifestyle Dog

34. 30 November 2006 www.annimac.com.au 34 Impact for CAPS Generation X 30 - 45  Individual attention  Fast action  Short term pitch - staging pitch  Results oriented  Need  choices  short term immediacy  complete – stand alone  skills oriented  demand quality of experience

35. 30 November 2006 www.annimac.com.au 35 DotComs

36. 30 November 2006 www.annimac.com.au 36 DotComs 15 - 30  Own path  Temporary pairing  Group socialising  Internet relationships  Wired Immediacy  No home  No single careers

37. 30 November 2006 www.annimac.com.au 37 DotComs Relationships

38. 30 November 2006 www.annimac.com.au 38 DotComs 15 - 30 I.d. from activity Multi channeled Multi actions Planetary group mission Temporary deference Need change Cluetrain Manifesto www.cluetrainmanifesto.com

39. 30 November 2006 www.annimac.com.au 39 Impact for CAPS DotComs 15 - 30  Passionate – value driven  Team + personal relationships  Short term fast involvement  Multi channel activities  Need  choices no spin  very short term  flexibility innovation  real positive outcomes

40. 30 November 2006 www.annimac.com.au 40 Ferals

41. 30 November 2006 www.annimac.com.au 41 Ferals 0 - 15 Wild Child No limits No boundaries Planetary mission : to create sustainable world Wired Parallel universes Unlimited mind channels Intuitive & telepathic

42. 30 November 2006 www.annimac.com.au 42 Ferals Virtual World

43. 30 November 2006 www.annimac.com.au 43 Ferals to 15 Future jobs unimportant Non consumers Global i.d. from self values No deference Respect only when useful Live change & ignore barriers

44. 30 November 2006 www.annimac.com.au 44 Ferals

45. 30 November 2006 www.annimac.com.au 45 Impact for CAPS Ferals to 15  Influencing market  Expect new relationships & things  Virtual world unknowns  Need  personal power trust  clear values nb: super spin detectors  no rules no hindrance  ICT resource access  multi channel everything

46. 30 November 2006 www.annimac.com.au 46 Summary …

47. 30 November 2006 www.annimac.com.au 47 CAPS Trends Forecast Summary  exponential rate of change  younger generations drive change  personal communication → telepathy  paradigm shift in values → feminine  QBL - how things are done = profit  relationships key for all success  open options for Work / Life styles  less governance more community power  individual responsibility ! Virtual world emerging !

48. 30 November 2006 www.annimac.com.au 48 Facing the future at CAPS :

49. 30 November 2006 www.annimac.com.au 49 thank you www. annimac.com.au