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Session02: Strategic Management Process Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45 Manning School of Business
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Mortensen Consulting Group Today 1. Attendance 2. Turn in Assignment #1 3. Lecture on Chapter 1 in book 4. Discussion on Strategic Management Process 5. Decision on whether the class wants lectures or discussions. 6. Go over Assignment #3 (Due next week)
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Mortensen Consulting Group Lecture on Chapter 1
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Mortensen Consulting Group Today 1. Attendance 2. Turn in Assignment #1 3. Lecture on Chapter 1 in book 4. Discussion on Strategic Management Process 5. Decision on whether the class wants lectures or discussions. 6. Go over Assignment #3 (Due next week)
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Mortensen Consulting Group Strategic Management Process: Step-by-Step [1]
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Mortensen Consulting Group Strategic Management Process: Environmental Scanning Assumptions Constraints Truisms TOOLS PEST(EL) analysis Porter 5-Forces model Company positioning chart Product positioning charts BCG product matrix GE product matrix Core competency analysis Value chain analysis Bowman’s Strategy Clock
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Mortensen Consulting Group Strategic Management Process: Strategy Formulation TOOLS All the tools from Environmental Scanning SWOT Analysis (TOWS, IFAS, EFAS) Unique Selling Point Analysis Scenario Planning
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Mortensen Consulting Group Strategic Management Process: Strategy Implementation TOOLS Vision Statement Mission Statement Strategic Goals Change Management Programs Projects
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Mortensen Consulting Group Strategic Management Process: Evaluation and Control TOOLS Everything else you have learned in Business School
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Mortensen Consulting Group Strategic Management Process: Examples Kenichi Omhae and Yamaha Xxx and IBM Matt Desch and Telcordia Technologies
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Mortensen Consulting Group Today 1. Attendance 2. Turn in Assignment #1 3. Lecture on Chapter 1 in book 4. Discussion on Strategic Management Process 5. Decision on whether the class wants lectures or discussions. 6. Go over Assignment #3 (Due next week)
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Mortensen Consulting Group Assignment #3: Written report on Starbucks and Dunkin’ Donuts Due by:Next Tuesday (next week) Each person visit both a Starbucks and a Dunkin’ Donuts retail store and write a report. Describe and contrast the atmospheres, types of menu items, service quality, and prices Describe and contrast the patrons and how they react to the above Talk to at least one person in the store about why they come there and relate their opinions Describe your own experiences at each of them, from this and other visits. Visit the Starbucks and Dunkin’ Donuts web sites: Try to determine their target markets, mission statements, and anything else you can glean about their strategies – write a paragraph or two on each Contrast the two web sites Contrast the apparent strategies of the two Discuss how the information on the web sites does or does not match the reality in each case. A few informal pages should suffice – if it wants to be longer, OK.
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Mortensen Consulting Group Strategic Management – Spring 2013
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