1. ITIS 1210 Introduction to Web-Based Information Systems Chapter 48 How Internet Sites Can Invade Your Privacy

2. Introduction  Privacy on the Net  Growing concern  Much information gathered  Who will use it?  How will it be used?  Three basic technologies of concern  Cookies  Tracking  Bugs

3. Introduction  Some technologies have useful purpose  Cookies  Tracking  May be used maliciously also  What if government is behind it?  “Big Brother”

4. Cookies  Small data file placed on your computer  May contain  Username and password  Favorite sites  Last time you visited  Uses:  Identifies your preferences  Eliminates need to log on

5. Cookies  Name comes from “magic cookie” as used by Unix programmers  Packet of data passed between programs  Nor meaningful itself  Used as an identifier like a coat check ticket  Created by Lou Montulli  1994 at Netscape

6. Cookies  Why cookies?  The Web is basically “stateless”  No memory of previous events  A site doesn’t “know” that  You’re a user  You have an ongoing “conversation”  Sites only  Accept requests  Deliver content

7. Cookies  Cookies are formatted in a special way  Can only be read by the site that placed them  Where are cookies stored?  Netscape  Cookies.txt file  Each line is one cookie  Internet Explorer  Tools … Internet Options … Settings … View Files

10. Cookies  How they work  You visit a Web site  Your browser examines the cookie files  If one from that Web site is found  Browser sends that file’s information to the site  Site now “knows” something about you  Servers can place cookies on your hard drive  With/without your permission

11. Cookies  Example – you’re shopping on the Web  Cookie established for you with a unique “shopping session ID”  May have an expiration date  Every time you put an item in your cart, the site’s server  Erases old cookie  Stores new cookie (with all your current items)  Server can read your cookie at any time to find the current status

12. Tracking  Examine log files  What pages are most popular?  What IP addresses are using a site?  How many pages are read in a typical visit?  What order are pages read in?  What page are users on when they click on a link that brings them to another page  Clickthrough

13. Tracking  Sniffers  Examine packets coming into or out of a site  Identifies users  Cookies  IP addresses

14. Tracking  Accumulates data about  Who is making requests?  Where are the requests coming from?  Average amount of time spent on a site  Average number of pages read per session  Most popular pages  Helps make sites better

15. Bugs  “Bug” as in “wiretap”  Can be included in email  Lets others actually view your email  Basic purpose is to trace a user’s use of the Web  Sites they visit  How they get from one site to another  Can also be used to intercept email

16. Bugs  Works in HTML-enabled email  An offer of some service or for a product  Email contains two items:  JavaScript code that can read the email message  A “clear GIF”  HTML reference to a tiny graphic  One pixel in size  Transparent (so you can’t see it)

17. Bugs  The JavaScript code reads the email  Your browser contacts the server to download the clear GIF  Remember what’s in a packet?  Identifying information  Your IP address  The server now knows something about you

18. Bugs  The server can place a cookie using identifying information sent by Web bug  Can match cookie with identifying information from the email  Can now track your use of the Internet  Who responded to this offer  If that person forwards the email to someone else the process begins again

19. Internet Passports  Lets user control  Which personal information can be released to a Web site  What type of information on surfing habits can be gathered  How that information can be used

20. Internet Passports  Variety of methods available  Platform for Privacy Preferences (P3P) P3P  Privacy Finder at Carnegie Mellon University Privacy Finder Privacy Finder  Internet Content and Exchange Standard (ICE) ICE  Open Profiling Standard (OPS) OPS  Starts by filling out a profile  For more information search for “internet passport” or go to www.passport.com www.passport.com

21. Privacy Organizations  Electronic Privacy Information Center  http://www.epic.org/ http://www.epic.org/

22. Internet Passports  Starts by filling out a profile  Identifies person  Name, address, phone, etc.  Identifies Surfing data that can be shared  Or not!  Profile stored in browser  When person visits a Web site the passport is sent to that site

23. Internet Passports  Site’s server examines data in the passport  Might automatically log a person in if they included their username and password in the passport  While at site the person reads a sports story and buys a book  Profile permits inclusion of sports story but not about the purchase

24. Internet Passports  Person visits another site  That server “sees” that the person has recently read a sports story  But not about the purchase because the passport doesn’t permit it  Might then send him an ad about sports memorabilia  But not about books on sale

25. Internet Passports  At a different site the server “sees” that the person has restricted information about their buying habits  Server declines to send Web pages to a user with this kind of profile  The user can’t even view the Web site