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Food and Beverage Management
Chapter two : Structure of Food and Beverage Organizations
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Organizations are created to achieve objectives
Prime Objectives Maximize Profits Minimize expenses Secondary Objectives Food and Beverage Quality Human Resource Development Societal Objectives (Green, Employee Friendly, etc.) Primary Objectives can vary based on the type of organization
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Labor The Food and Beverage Industry is termed “Labor Intensive”
Technology has a place, but people prefer the human touch Food Service Employees fall into 3 general categories: Managers Supervisors Production/Service personnel
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Management Three Levels of Managers
Executive Level (Top) Management Middle Level Management Supervisors In Large Organizations, Staff Personnel provide expertise in Human Resources, Finance, Sales, etc.
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Management Roles Executive Managers (Highest Level) Middle Managers
Long Term plans and goals. Focus on external business environment Watch competition, economy for opportunity and threats Middle Managers Key Communicators Manage work of supervisors More interaction with staff Supervisors (linking pins!) Use Technical skills Generally just removed from staff.
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Line vs. Staff Management
Staff Managers and their departments do not have a direct impact on bringing in revenue to an operation. More Technical Specialists Human Resources Controller Purchasing Agent Other Attorneys Real Estate Dietitians Nutritionists Facilities
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Production Personnel “Back of the House” or “Heart of the House”
Typically are food production and sanitation. Little contact with guests As volumes increase, positions become more specialized
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Production Personnel Executive Chef Assistant (Sous) Chef
Cooks / Cook’s assistant Bakers (Pastry Chefs) Pantry (Garde Manger) Chief Stewards Storeroom and Receiving Chefs can supervise any number of speciaties Banquet, Pastry, Garde Manger, etc. Stewards typically also oversee the dish room and cleaners
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Front of House Dining Room (Restaurant Managers) Hosts/ Receptionists
Food and Beverage Servers Bus persons Bartenders Other Valet Cashiers Runners Manager duties include: Making sure the restaurant is ready to open Schedules Table assignment Evaluating employees Special services Reporting “situations” – drunks, celebrities, etc. Mise en place – also know as sidework. Non Commercial operations – cafeterias, etc will have different positions or names for them.
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Organizational Charts
Owner Simple Structure
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Organizational Chart Hotel
Controller Accounting General Manager F&B Director Restaurant Manager Asst. Restaurant Manager Banquet Manager Banquet Maitre d’ Room Service Manager Executive Chef Sous Chef Rooms Director Director Of Sales Sales Team Director of Engineering
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Independent Restaurant (Flat Organization)
General Manager/owner Accountant Restaurant manager Bar Manager Chef Catering Director Executive Steward Flat organizational structure can be applied to larger structures, such as hotels – by creating (IBUs) Independent Business Units. (Discuss advantages/disadvantages)
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Corporate Structures Board of Directors Chairman of the Board CFO
Finance CEO COO Brand Directors Regional Directors Unit Managers Marketing & PR Legal Facilities and Safety Human Resources
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Country Clubs Club Members Board of Directors Controller
General Manager Club House Manager Manager F&B Restaurant Managers Dining Team Executive Chef Culinary Team Executive Steward Dish Washers Catering sales Banquet Manager Service staff Bar Manager Bartenders/Servers
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Hospital Food Service Director Assistant Director, Production PT Supervisor Production Supervisor Production Staff Ingredient control Sanitation staff Special Functions Host Lead Cafeteria server (supervisor) Servers & Cashiers Assistant Director, Patient Services (Rooms) PT supervisor Dietitians Tray line Supervisor Line aides Galley technicians College residence halls – quite dated unless you are going to Princeton!
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Key Terms Chief Steward Job description Labor intensive Line manager
Staff personnel Organization chart Public bar Service bar Controller
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Career Paths Get experience Make contacts Show your interest
There are no established or industry required career routes. Depends on 1. What you want to do 2. Where you are now 3. Evolving Opportunities 4. Skills, abilities, attitudes and interest. Interpersonal Skills are key
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The Future of Food and Beverage
Forecasted to grow More “hip” than before – some negative perceptions in the past Pay and benefits more comparable than in the past You are the manager of a business that may just happen to be a restaurant - Manage a Business $22 million dollar in revenue
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Next Section Chapter 3 – Fundamentals of Management
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