1. Paul Schrimpf Group Editor, CropLife Media Group What’s Ahead For Precision Ag

2. About The PrecisionAg Brand Serving Agriculture Since 1994 Initiatives Include: – PrecisionAg.com – Quarterly Special Reports – PrecisionAg Institute – Media Partners, InfoAg Conference 2014 Event is July 29-31, St. Louis, MO

3. What We’ll Talk About Today Historical Perspective On Ag Technology Where Things Stand Today A Look At the Future

4. A BRIEF HISTORY OF PRECISION AG

5. Chapter 1: The Noble Cause 1985-1991 Focus on maximum use efficiency of fertilizer Coincided with rise of PCs No widely available GPS – radar required Proof of concept, but not commercially viable

6. Chapter 2: Innovation And Evolution 1992-1999 Al Myers commercializes the yield monitor for row crops GPS available, but with selective availability Microprocessors increasingly powerful The Internet is born Early bids at developing interconnected systems (Vantage Point, Vision system)

7. Speaking Of Evolution... From This…

8. … To This in 15 Years

9. Chapter 3: The Great Disillusionment 2000-2004 The VRA Conundrum – no payback on low priced fertilizer Complexity of technology vs. the simplicity of farming (Roundup Ready) Farmers vote ‘no faith’ in recommendations Overpromised technology benefits “This stuff is hard”

11. Illustrating The Disillusionment…

12. Chapter 4: Rebirth With Efficiency 2005-2009 Automatic steering explodes Boom control technologies Improving GPS accuracy Planter control Agronomy still important but not the primary driver for adoption Establishing GPS as a core technology

13. Retailer Use of Precision Technology CropLife Media Group/Purdue University Retail Adoption Survey, 2011

14. Chapter 5: Connectivity Technologies Emerge: 2009-present Smartphones and Tablets Cellular/Wireless connectivity Higher Speed Internet Logistics Better Technology Compatibility Emerging Data collection and storage (and processing) in the “cloud”

15. What’s Driving The Future Complexity of agronomy is returning – Weed resistance management – Hybrid/variety selection – Micronutrients/Specialty Blends Pressure to Maximize Yield/Feed The World Input Stewardship (fertilizers) Food Safety/Traceability Manufacturer Innovation Water Management

16. What’s Driving The Future Drive For Sustainability Regulatory pressure Grower size/ability to compete Need to bring growers not using technology into the fold

17. Estimated Market Area Using Precision Services (1 of 2) 2011 Base: 161 Note: 2014 is predicted use

18. Estimated Market Area Using Precision Services (2 of 2) 2009 Base: 160 Note: 2014 is predicted use

20. CropLife Magazine/Purdue University Retailer Survey, 2013