1. MGSF Presentation

2. 2 2 © July 2004 Maporama International SASMaporama Geocentric Services Framework Data Engines Services

3. 3 3 © July 2004 Maporama International SASMaporama Geocentric Services Framework What is MGSF ? Maporama Geocentric Services Framework (MGSF) is a universal framework of geocentric services operated by Maporama Intl. 24/7 that enables any company to take advantage of the power of these services integrated into their information system and/or their business processes. What is a geocentric service? A geocentric service combines localisation data of fixed elements (sales outlets, client addresses…) and/or mobile elements (vehicles, individuals…) with cartographic data to provide the user with the requested information and improve his operational efficiency. Why? Geocentric services are useful in many daily tasks performed in any company. For example: to optimise sales rounds, to check the existence of an address, to track fleets of vehicles, to send localised mailing shots, shorten sales cycles of customers How ? Maporama Geocentric Services Framework is accessible via Internet as an ASP (Application Service Provider). The user gets an access to these services anywhere anytime from any connected device. Using MGSF requires neither installation nor maintenance for the company.

4. 4 4 © July 2004 Maporama International SASMaporama Geocentric Services Framework Data resources Data Engines Services

5. 5 5 © July 2004 Maporama International SASMaporama Geocentric Services Framework Maporama Unified Geocentric Database Maporama Unified Database gathers all the content and data necessary to fully exploit geocentric services. Maporama Unified Database has the ability to : Unify multiple sources of cartographic data Thanks to a rigorous partnership with more than 30 suppliers of cartographic data, Maporama International has built the most comprehensive cartographic database on the market. This base localises 635,000 cities around the world and offers detailed maps (with street details) for more than 60 countries, covering a zone of 2 billion people. Gather different types of geographic content Maporama Unified Geocentric Database gathers many databases to deliver accurate information about road networks, forests or hydrology. It also includes a base of more than 1.7 million points of interests (airports, train stations, bus stations, gas stations, museums, theatres, hotels, restaurants, banks, shopping malls, post offices etc.). Manage real-time data flow Providing constantly updated data in real time is critical for many applications. To fulfil this need, Maporama Unified Geocentric Database can also collect real-time flows of data such as meteorological data or road traffic data. Data Engines Services

6. 6 6 © July 2004 Maporama International SASMaporama Geocentric Services Framework Maporama Partner Base The client database Maporama Partner Base is the database that the client needs to store its address data. Depending on their specific needs, the client hosts on this base the static content needed to run its geocentric services. For example, a sales manager can enter the entire list of its clients and their addresses to allow his salesmen to localise the position of the nearest client in real time. Easily managed with Maporama administration tools MGSF offers administration tools to create, update, or modify the Partner Base. With these tools in hand, the user have a complete autonomy to manage its data. Moreover when needed, several users can enrich and modify the base thanks to a system of user rights. Data Engines Services

7. 7 7 © July 2004 Maporama International SASMaporama Geocentric Services Framework Dynamic positioning With MGSF, any company can localise all types of elements in motion (vehicles, individuals) equipped with: Global Positioning System (GPS) More and more companies are using GPS technology in their everyday operations for different purposes such as on-board navigation or fleet management. The usage of this technology is likely to significantly grow with the launch of GPS/A-GPS mobile devices (cell phones, PDAs…). Using MGSF, a company can localise precisely (3 meters) any device using GPS. GSM phones (Cell ID, Triangulation, EOTD,…) GSM phones can also be localised using several types of technology such as Cell ID or triangulation. MGSF sends a request to the telcos’ information systems to receive the position of the mobile phone in real time. Localising using GSM technology is less precise than doing it with GPS, however it offers the advantage of being easily and quickly implemented. Data Engines Services

8. 8 8 © July 2004 Maporama International SASMaporama Geocentric Services Framework Data resources: our 3 Forces Have access to multiple sources in a transparent way Accessing cartographic data is done in a unified way, whatever which country is requested. The user can easily benefit from a large range of content and data with a single access to Maporama Geocentric Services Framework. Manage proprietary address data The Framework features tools designed to create, update and maintain databases of proprietary address data. Localise mobile elements The framework offers the ability to localise any type of mobile elements whose position is determined by GPS, Cell-ID, triangulation,… 1 1 2 2 3 3 Data Engines Services

9. 9 9 © July 2004 Maporama International SASMaporama Geocentric Services Framework Maporama Geocentric Engines DataEngines Services

10. 10 © July 2004 Maporama International SASMaporama Geocentric Services Framework Maporama Geocentric Engines (1) Maporama Geocentric engines are at the heart of Maporama technology. Each engine exploits the richness of data to provide a specific service. These engines can work together to deliver complex tasks. Check address Verify that an address entered on a e-commerce website or present in a corporate database or an information system actually exists. Geocoding Transform an address into latitude/longitude coordinates Reverse Geocoding Transform latitude/longitude coordinates into an address Map display Draw a map centred on given geographic coordinates DonnéesDataEngines Services

11. 11 © July 2004 Maporama International SASMaporama Geocentric Services Framework Geocentric Engines (2) Distance calculation Compute the distance and/or the required travel time between two street addresses and/or geographic coordinates using an optimized road-network itinerary Route calculation Generate a turn-by-turn itinerary (the shortest or the fastest) between two addresses and/or geographic coordinates (longitude/latitude), and produce a detailed travel road book as well as an overview map of the whole itinerary Proxy search Provide proximity search functionality around a postal address or geographic coordinates. The search is processed within the own customer location database Geofencing (to be released) Establish virtual fences around a defined place and be alerted if an object enters or leaves the zone DataEngines Services

12. 12 © July 2004 Maporama International SASMaporama Geocentric Services Framework Geocentric Engines: our 3 Forces Benefit from a complete range of geocentric engines Maporama Geocentric Services Framework offers the most complete range of geocentric engines on the market. Combine engines according to satisfy your specific needs Each engine works independently, but can be associated to several other engines. Use engines from other companies Maporama geocentric engines can communicate with engines proposed by other companies. This flexibility is critical to design and implement customised applications that really fit to the company’s specific needs. 1 2 3 DataEngines Services

13. 13 © July 2004 Maporama International SASMaporama Geocentric Services Framework Maporama Geocentric Applications DataEngines Services

14. 14 © July 2004 Maporama International SASMaporama Geocentric Services Framework Global access for the user Providing the right information to the right person at the right time and place is more and more important for companies as their employees become more mobile. To answer this need, geocentric engines can be accessed from any type of connected device: Personal computer Mobile Phone PDA SMS/MMS Voice DataEngines Services

15. 15 © July 2004 Maporama International SASMaporama Geocentric Services Framework Maporama ready-to-use applications MGSF offers a ready-to-use applications to answer specific needs of companies: Maporama Dealer Locator Maporama Dealer Locator is an integrated solution featuring map and itinerary displaying and proximity searching functionalities to guide the visitors of your web sites directly to your sales outlets. Maporama Mobile Forces Maporama proposes a ready-to-use fleet control solution. With a computer connected to the Internet, you can quickly visualise the exact position of your teams on a detailed map and get informed of their respective addresses. To be localized, vehicles (or people) need to be equipped with a classic GPS system or simply with a GSM mobile phone. Maporama Explorer Designed to be used by all of your company’s employees, on a daily basis for their everyday needs, Maporama Explorer exploits your address data and makes it available to your teams in order to allow them to autonomously answer 3 central questions: “Where is this address? How to get there? What is located around it?”. DataEngines Services

16. 16 © July 2004 Maporama International SASMaporama Geocentric Services Framework Maporama ready-to-use applications (2) Maporama Check Address With Maporama Check Address, a Web site can automatically verify the existence of the delivery and/or billing addresses entered by an Internet user and provides a list of street names if the address has been misspelled. Distance Maporama Distance is a solution that calculates the distance and/or the travelling time between several addresses. These types of information are useful for example for logistics and human resources professionals (verify expense reports). Maporama Off Board Navigation (to be released) Maporama Off Board Navigation is a unique multi-lingual navigation service that turns your mobile phone into a navigation system. Using GPS to determine where you are, this service creates an optimized route to your specified destination. It then downloads the route to your phone over-the-air. There is nothing to install, all maps are available and downloaded on demand. It guides you to your destination quickly and safely with turn-by-turn audio and visual prompts. DataEngines Services

17. 17 © July 2004 Maporama International SASMaporama Geocentric Services Framework Maporama Integration and Development tools Data Sync & Connector Tools The Data sync & connector tools gathers data from your information system or your strategic applications (ERP, CRM, Call centre,…) and updates your Maporama base of address data. Your company has therefore the guarantee to exploit the most recently updated address data and to provide reliable information to the users. Maporama Web Services Maporama Web Services is an extremely easy-to-use development tool that was designed in order to allow any developer or enterprise to incorporate geocentric services into your applications and business processes. Maporama Web Services is 100% compatible with the market’s standards including XML, SOAP (Simple Object Access Protocol) and WSDL (Web Services Description Language). DataEngines Services

18. 18 © July 2004 Maporama International SASMaporama Geocentric Services Framework Services: our 3 Forces Get access to geocentric services from any connected device MGSF has been designed to provide geocentric services to mobile users. These users can receive the relevant information at the right time and place on their personal devices. Get instants benefits with our ready-to-use applications A range of ready-to-use applications is available to quickly benefit from the power of Maporama geocentric services in order to monitor mobile forces or to guide customers to your sales outlets. Integrate geocentric services to your existing applications or build new applications with them Maporama offers powerful tools respecting the SOAP/XML standards to upgrade or develop your own applications and benefit from the engines and the content of Maporama databases. 1 2 3 DataEngines Services

19. 19 © July 2004 Maporama International SASMaporama Geocentric Services Framework Conclusion A variety of usage for your company ! Maporama Geocentric Services Framework gives access to a variety of applications to improve the performance of your company in its everyday tasks: - market prospecting and sales rounds optimisation - delivery management - support to maintenance and emergency units - guiding customers to sales / distribution outlets Data Engines Services