1. Money Smart Week ® @ your library A national initiative between the American Library Association and the Federal Reserve Bank of Chicago Michael Dowling, Director Chapter Relations Office and International Relations Office American Library Association mdowling@ala.org

2. What is Money Smart Week®? Money Smart Week® is a public awareness campaign designed to help consumers better manage their personal finances. Achieved through the collaboration and coordinated effort of hundreds of organizations across the country including businesses, financial institutions, schools, libraries, not-for-profits, government agencies and the media. 11th year! Money Smart Week began in 2001 as a coordinated effort of the Federal Reserve Bank of Chicago and a Money Smart Advisory Council working together to promote personal financial literacy. The Money Smart Week model has since spread throughout the Midwest and around the country with successful campaigns in more than a dozen states and growing. Money Smart Week partnered with the American Library Association (ALA) in 2010 to launch Money Smart Week @ your library nationally.

3. ALA Key Action Area Literacy The ALA assists and promotes libraries in helping children and adults develop the skills they need-the ability to read and use computers-understanding that the ability to seek and effectively utilize information resources is essential in a global information society.

4. Why Libraries? Mission Part of the Solution New Partnerships Access and Visibility Ecosystem (state libraries, state and regional associations, regional systems, public libraries, school libraries, academic libraries, special libraries Sends important message to trustees, city officials, and taxpayers Springboard for ongoing library financial education programming and projects

5. Designing Program Topics Money Savvy Kids Retirement Planning Smart Investing Financial Recordkeeping College Financing Savings Strategies Credit & Debt

6. www.usfinancialcapability.org/

9. ALA Partnership With FINRA http://smartinvesting.ala.org

10. 2011 Money Smart Week @ your library results Libraries in 30 states participated (mainly public libraries) (Athens-Clark County, Chestatee Regional, Jefferson, Winder) 47% surveyed had not done financial literacy programming before 83% found partners for programming 70% said MSW @ your library efforts met expectations 86% will participate in 2012 (14% not sure)

11. MSW Wisconsin History 2006 – 5 communities in Wisconsin 2007 – 12 planning committees FDL: 50 events at library, mall, colleges, schools, senior center, etc. = 300 attendees 2008 – 13 planning committees FDL: 50 events at 2 libraries, 1 university & large employers = 499 attendees 2009 – 23 planning committees FDL: 120+ events at 5 libraries, 1 technical college & large employers = 1,000+ attendees 2010 – 27 planning committees WI: 600+ events, 12,500+ attendees, 453 nonprofit & corporate partners FDL: 60+ events at 5 libraries & large employers = 500+ attendees

12. Wisconsin Survey Results 97% attendees find sessions valuable or very valuable 85% attendees are likely or very likely to change their money habits based on what they learned 95% attendees are likely or very likely to recommend a MSW class to friends or family How patrons hear about programs: –Printed pamphlet-like calendars distributed through partners –Newspaper –Word of mouth –Internet –Billboard –Bill inserts (bank statements, etc.) –Company newsletter

13. Building Effective Partnerships Local, state, federal government agencies Schools & colleges –Faculty, student services –University Extension offices Professional associations Media Nonprofits Banks & credit unions

14. Money Smart Week Iowa Partners AARP Bank of the West Bettendorf Family Museum Bettendorf Public Library Better Business Bureau of Greater Iowa Cedar Rapids Bank & Trust Cedar Rapids Public Library Center for Financial Success Community Bankers of Iowa Community Business Lenders Community Corrections Improvement Association Creditwise, LLC Davenport Public Library Deere Harvester Community Credit Union DM Neighborhood Resource Office Document Destruction and Recycling Services EdCo Community Credit Union Edward Jones Investments Federal Deposit Insurance Corporation Federal Reserve Bank of Chicago Four Legacies Mortgage Gazette Communications Goodwill of the Heartland Grant Wood Area Education Association Hiawatha Public Library Horizons Consumer Credit & Counseling Service Iowa Association for Business and Industry Iowa Association of Student Financial Aid Administrators Iowa Attorney General's Office Iowa Bankers Association Iowa College Access Network Iowa College Aid Commission Iowa Credit Union League Iowa Department of Education Iowa Division of Banking Iowa Insurance Division Iowa Society of Certified Public Accountants Iowa State Treasurer Iowa Public Television Iowa Society of Certified Public Accountants Iowa State Bank Iowa State University Extension Johnston Public Library Junior Achievement of Eastern Iowa Kelley Insurance Center — Drake University Kirkwood Community College Marion Public Library Metro Library Network Moline Public Library Moline School District QC Dollarwi$e Quad-City Times Rock Island Public Library Rock Island School District Royal Neighbors of America Foundation SCORE State Historical Society of Iowa State Library of Iowa Taxpayer Advocate Service The Family Credit Union The Financial Specialists The National Bank The Women’s Connection UBS Financial Services United Way of Central Iowa University of Illinois Extension University of Iowa Community Credit Union US Bank U.S. Senator Charles Grassley U.S. Small Business Administration Wealth Advisors of Iowa Wells Fargo Bank West Des Moines Public Library

15. Publicity

16. Money Smart Week @ your library website www.moneysmartweek.org/ala

19. Specific MSW @ your library downloadable materials

20. No Sale Pitches Allowed

22. Women and Finance program in 2009 2008 Millionaire’s Mind ABC’s of Retirement Shred Day 2009 Women and Finance Time to Fill Your Buckets and Retire Shred Day 2010 Shred Day 2011 Identity Theft Shred Day Multigenerational Program AARP Tax Assistance Johnston Public Library’s MSW programs

23. Money Smart Kids’ Contest Fond Du Lac, WI Purpose: Start financial literacy early & get families talking about money Contests: Essay, YouTube, Dollar Design Awards: State Treasurer awards 529 account scholarships; partners donate bonds, t-shirts, “Fondopoly” games, pencils, etc.

24. School Libraries

25. Academic Libraries

26. Northeastern Illinois University

27. Trident Technical College, SC 2011 Money Smart Week @ your Library Programs Credit Basics Financial Aid Basics Deal or No Deal (Savvy Shopping) Identity Theft Getting There While Saving Fare (Going Green)

28. Other Ideas …  FASFA  How to write a scholarship essay  College planning  Grant Writing  How to start your own small business or foundation  Saving for Retirement and College!  How and where to find a job  Resume & cover letter writing  Searching for jobs online  How to recover from a job loss  Cooking on a budget  Coupon Club  Protecting your finances in times of crisis or divorce

29. How To Participate in Money Smart Week @ your library

32. Thanks!