1. Global Television Formats in Africa: The Case of Big Brother Africa Martin Nkosi Ndlela Associate Professor, Media Studies

2. TV-Formats – Market imperative Dynamics of the global cultural industry RSA- Cultural Industry Growth Strategies Film & TV market in Africa REDIGERES I TOPP-/BUNNTEKST

3. The African Broadcasting Environment DistributionProductionAudience REDIGERES I TOPP-/BUNNTEKST Production Networks Endemol subsidiaries Format Distribution networks Endemol Distribution Enabling factors «increased demand for content made in Africa for Africa» South African corporate strategies

4. Big Brother Africa: A decade in Africa Transcending boundaries of Time and Space Across boundaries/borders  Participants from different nationalities  Audience from 47 countries  Audience in the diaspora  Neither local nor national  Multimedia platform (social media) REDIGERES I TOPP-/BUNNTEKST

5. Big Brother Africa – continental conversation? Celebrity cultures Cultural descency Gender, class, & racial relations National stereotypes Globalisation African cosmopolitanism/ Afropolitanism «SOCIAL CHANGE» REDIGERES I TOPP-/BUNNTEKST

6. Moral outrage – the ethos of African culture REDIGERES I TOPP-/BUNNTEKST Deviant behaviours, sexual expressions, morality discourse & Freedom of expression

7. The politics of Big Brother Africa Participation- voting Representation National media events REDIGERES I TOPP-/BUNNTEKST

8. Conclusion Theoretical issues De-westernizing media theories Concurrent «localization»& «globalization» «top-down localization» «Bottom-up globalization» REDIGERES I TOPP-/BUNNTEKST