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Published byDarrell McCormick Modified over 9 years ago
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Online Distance Learning Unit David Dewhurst, Steve Hillier, Jake Broadhurst
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Online distance learning New activity Meets University’s needs for expansion of PG education, extra income generation, supporting research, competing globally Needs to be viewed as a business opportunity Need to improve infrastructural support for those developing new programmes and students
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Online Distance Learning 2005 first programme launched - MSc Pain Management 2006 first graduates from an online programme - LLM Law Now 10 programmes across the University - 8 in MVM; 2 in HSS
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Early Problems Validation hurdles Infrastructure and support Recruitment - lack of focused marketing expertise Unlocking fee income to support programme development Strategic planning Lack of business development expertise
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Online Distance Learning Unit Proposal first suggested in early 2006 Aim: provide business-level support for online distance learning courses Discussed with all online programmes Support from Principal and VP Chapman Establish ODLU - small staff providing: –Business development expertise –Focused marketing and market research expertise –Learning resources development –Administrative support Funding from waiver of central topslice Taken to PSG January 2007
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PSG Advice Generally supportive Agreed topslice waiver for 2y on new programmes ODLU located in existing cost centre - CMVM suggested Programmes could ‘contract in’ to service
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CMVM Strategy Group Proposal to CSG April 2007 High level support No new money - reliant on 20% waiver to fund initiative Established ODLU Management Group Proposal to recruit Marketing Manager approved
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