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Ten Steps for Staff Buy-In Michael Stephens www.tametheweb.com
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“Why are we doing this?”
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Plan for your Users User-centered planning Find new ways to deliver services that meet their needs Involve your users in planning from the beginning Ask them what they want - don’t tell them what they need
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OCLC’s Perceptions Top three criteria respondents use for deciding which electronic source to use: Provides worthwhile information; Provides free information; Based on ease of use.
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OCLC’s Perceptions Reasons for never using the library website 1. Didn't know it existed 2. Other Web sites have better information 3. Can't find the Web site
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OCLC’s Perceptions Trends toward increased information self-service and seamlessness are clearly evident in the survey results.
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OCLC’s Perceptions 51% Have Used Instant Messaging 30% have never heard of online databases.
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OCLC’s Perceptions
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Meet the Gamers Got Game: How the Gamer Generation Is Reshaping Business Forever by John C. Beck & Mitchell Wade John C. Beck Mitchell Wade “Meet the Gamers”, Library Journal Gaming at Ann Arbor
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http://www.flickr.com/photos/shifted/sets/378371/
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Beck on Gamers & Boomers CREATE ZONES in your library EXPAND your AV collection KNOW each culture GO GLOBAL Be a GUIDE, not a boss PERSONALIZE your Web services Be ATTENTIVE http://www.oclc.org/news/publications/newsletters/oclc/2005/267/default.htm
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Pew Study: Millennials Team Oriented Immersed in media & gadgets (that’s mobile!) They use the Social Web (MySpace anyone?) Accept loss of privacy for accessibility Their learning is shaped by technology & collaboration
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NextGen Library Users will be: Format agnostic Nomadic Multitasking Experiential Collaborative Integrated Principled Adaptive Direct Abram & Luther
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5 Factors to Consider Does it place a barrier between the user and the service? Is it librarian-centered or user-centered in conception, i.e. is it born from complaints from librarians about users? Does it add more rules to your bulging book of library rules, procedures and guidelines?
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5 Factors Continued Does it make more work for the user or the librarian? Does it involve having to damage control before you even begin the service? If so, you might want to rethink!
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Ten Steps for Buy In
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Listen
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Involve Staff in Planning
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Tell Stories
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Be Transparent
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Report & Debrief
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Do Your Research First
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You are not alone! Evidence-based decision making Resources abound Mine the Biblioblogosphere Talk to other librarians Field trip, anyone? What are successful libraries doing???
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Manage Projects Well
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Learn to have effective meetings “Death by Meeting” Patrick M. Lencioni “Getting Things Done” by David Allen Remember Parkinson’s Law Establish a point person
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#8 Train Your Staff
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Training is a Foundation Delivered training in person, online, off-site Part of staff development Part of the culture - up and down A well-trained staff can carry your message to your users
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Training Web 2.0 The Sandbox “Why are we doing this?” Emerging Technology Group ZEPHYR Time to plan innovation
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Training 2.0 Experience Play Success Failure Many different ways to get to the end result
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Let them Play!
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Celebrate Successes
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Breathe & Take Care of Yourself
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Embrace Change & Learn “We’ve always done it this way…” “There’s no time for that…” “Never stop learning…” “Challenge yourself…”
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Thank You! Michael Stephens mstephens7@mac.com AIM:mstephens7mac
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