1. Helping small Southern food/ag companies export “Made in the USA” products around the world www.susta.org Southern U.S. Trade Association Missie Lindsey Marketing and Communication Coordinator

2. Small businesses are critical to the U.S. economy www.susta.org

3. Market Access Programs: International Marketing Program –Trade Shows & Trade Missions Brand Promotion –50% Reimbursement www.susta.org

4. International Marketing Program International Trade Shows *Some U.S. Trade Shows www.susta.org Ex: Seoul Food & Hotel

5. International Marketing Program Inbound & Outbound Trade Missions www.susta.org Ex: Caribbean-Central American Inbound Trade Mission to Miami

6. International Marketing Program www.susta.org www.susta.org/events

8. Getting started Sign in at www.susta.org Fill out free two page Pre-Qualification. Once approved, start signing up for events!. www.susta.org

9. Brand Promotion 50% reimbursement marketing expenses to grow your brand internationally www.susta.org

10. Brand Promotion Eligible Expenses Advertising Printed Sales Materials Direct Mailing to Foreign Buyers Public Relations- Press Kits Website development Freight Packaging/Label Changes In Store Demonstrations and Food Service Promotions In Store Displays Exhibition at International Trade Shows & Approved U.S. Trade Shows International Trade Seminars Sponsored by Company International Trade Missions Travel Expenses Part-Time Contractors for trade seminars and trade shows Promotional Give Away Items www.susta.org

11. Brand Promotion First step: Company develops international marketing strategy www.susta.org

12. Apply Annually for Brand Promotion * Application includes a marketing plan per country. (limit 10 countries) * 5 year graduation rule per country

13. Next steps: Conduct marketing activity Collect required documentation Submit expenses Receive reimbursement www.susta.org

14. Maximum reimbursement: $300,000 Minimum reimbursement: $2,500 www.susta.org Brand Promotion *Company pays SUSTA 6% administrative fee on reimbursement amount. Ex: If a company requests $2,500 from SUSTA, they will pay a $150 fee

15. Small Company enters Japanese market In 2013, representatives from a Florida company traveled to Tokyo to exhibit in the SUSTA pavilion at FoodEx Japan. Prior to this trade show, they had never exported to Japan. As a result, they made sales of $400,000 and now have a distributor in that market. This Florida company also participated in Brand Promotion and received 50% reimbursement from SUSTA for their travel and other expenses associated with that event. Helping southern U.S. companies export food and agricultural products around the world. www.susta.org

16. Eligibility Requirements: Headquartered in SUSTA region Small by SBA standards Origin statement on product. Ex: “Made in USA” or “Product of Kentucky” Product at least 50% U.S. agriculture content www.susta.org

17. Helping small Southern food/ag companies promote products in foreign markets International Marketing Program: Meet foreign buyers at trade shows and trade missions Brand Promotion: 50% reimbursement of international marketing expenses (max $300,000) www.susta.org SUSTA

18. Contact: Southern U.S. Trade Association 701 Poydras Street Suite 3845 New Orleans, LA 70139 Tel: (504) 568-5986 www.susta.org Email: melissa@susta.org Like us on. www.susta.org