1. AISGW 2009 Heads Conference The New Leadership Landscape: External and Internal Challenges for Today’s School Heads Harbourtowne Resort & Conference Center St. Michaels, MD October 22-23, 2009

2. The Year Ahead for AISGW Thomas Toch Executive Director, Association of Independent Schools of Greater Washington TToch@aisgw.org www.aisgw.org www.aisgw.org

3. Collegiality/networking between member schools at multiple levels (heads of school, admissions, teachers, etc.) A thought-partner for member schools An intellectual/policy leader on issues of importance to independent schools and the broader educational community Strategic information and advice A wide range of beneficial programming High quality data collection and analysis A voice to promote the collective strength and diversity of our schools Vision

4. Build a broader financial base to support organization’s expansion Increase and strengthen services to schools Raise profile of organization and member schools Objectives

5. 84 schools  Urban, suburban, exurban, rural  Pre-school through high schools  Many missions, many instructional strategies 34,000 students 8,100 employees The Membership

6. Schools in DC, MD, VA, and PA (1)  DC: 11,304 students in 26 schools  MD: 14,942 students in 37 schools  VA: 7,967 students in 21 schools The Membership

7. School-level enrollment: – median down 1 percent, average down 3 percent – 22 schools down 5 percent or more – 7 schools down 10 percent or more The 2009-10 School Year

8. Tuition: – median tuition increase: 4 percent – consistent across large, medium and small schools – 6 schools did not raise tuition DC metro region consumer price index, Sept. 2008 to Sept. 2009: -0.8 percent The 2009-10 School Year

9. 100 percent membership dues received Programming income on target Fall Dinner, Heads Conference, Job Bank consistent with YTD ‘08 Fall Dinner sponsorships currently at $36K (three times ’08-09 and nearly four times ’09-10 budget) None of $92,000 advocacy budget spent AISGW Finances

10. Encourage, enable entrepreneurialism Patricia Mayo now director of programs and strategic initiatives Deborah Brafford’s role expanded into new initiatives Christie Antoniewicz taking substantial role in programming Will Montague contributes strong research skills  Performance oriented:  Have established 2009-10 individual and organizational goals and timelines  Performance metrics tied to staff evaluations New Staffing Model

11. Increase and improve services to schools Raise our profile and that of our member schools among key constituents Strengthen our financial position, ease pressure on dues Improve internal and external communications New Initiatives

12. Communicate the richness and diversity of the Washington- area independent school community Improve communication with and within schools network Raise profile of AISGW, member schools among key audiences (especially parents, public) Brand independent schools as engines of opportunity Drive more traffic to and through the AISGW website Establish AISGW website as a key portal for families searching for independent schools Deliver more, enhanced web-based services, resources to member schools Communications Initiative: Goals

13. Branding, marketing (Ian Symmonds and Associates) Design (Ali Dasher) Website redevelopment (Bridgeline) Search-engine optimization (Bridgeline) Communications Initiative: The Plan

14. Currently is static, will be dynamic New features, improved navigation Fresh, up-beat, more attractive visually (video clips of schools) New profiles of member schools Potential to be a powerful search tool for families Education policy pages Driving traffic through search engine optimization Using social networking to drive collegiality, enhance visibility Communications Initiative: Website Is Key

15. Teachers Business managers Leadership training Role for former AISGW school leaders Expanded Programming

16. Two-way job bank Substitute-teacher registry Purchasing consortia – landscaping – energy audits – insurance – sports equipment – food service Expanded Services

17. Electronic invoicing/invitations Sponsorships – Fall dinner – Single-sponsor events – Preferred vendor arrangements – Purchasing consortia – Website Foundation funding – Conversations launched Reseller relationships Target: $1 million annual budget by 2011-12 New Revenue/Cost Savings Initiatives

18. Thought-leadership Tackle the big issues in independent education Contribution to national policy conversation Foundation-funded Early project: Towards a new economic model for independent education Policy Work

19. 21 st Century Skills The Next Generation of Student Assessments The Future of On-line Education Architects on the School of the Future and Green Design Upcoming Programming Highlights