1. Career in Floral Design Floral Design
Agriculture Education Mrs. Jennifer Crutchfield

2. Floriculture Industry
Career in Floriculture Industry:
Art, technology and science are used.
This diverse field offers you a wide variety of challenging and profitable career

3. Floriculture Industry
Demand for trained professionals who have
strong business skills as well as horticultural
knowledge.
The almost $20 billion annual floral sales
include fresh cut -flowers, cut cultivated greens, potted flowering plants, foliage plants and bedding/garden plants.

4. Floriculture Industry
The top states for growing include California, Florida, Michigan and Texas,

5. Every State Has Opportunities in Floral Industry!
Commercial Grower
Floral Wholesaler
Retail Florist
Other Segments(Garden centers, supermarkets, mass market stores)
Research

6. Delivery/Truck Driver
Commercial Grower
Owner
Production Manager
Plant Breeder
Propagator
Technology
Sales and Marketing
Sales Representative
Delivery/Truck Driver

7. Wholesale floral Designer Buyer Sales Technology Shiping and Receiving
Wholesale Florist
Business Owner
General Manager
Wholesale floral Designer
Buyer
Sales Technology
Shiping and Receiving
Caring and Handling Specialist

8. Owner Management Floral Designer Sales Business Office Delivery
Retail Florist
Owner
Management
Floral Designer
Sales
Business Office
Delivery

9. Each flower shop has six distinct roles and responsibilities
Owner
Manager
Sales
Design
Delivery
Accounting

10. Florist: Job Details
Florist provides floral and related goods to meet a customers needs
Florists are artists who work with flowers preparing flowers and plants for these events:
Weddings, Anniversaries, Birthdays, Valentine’s Day, and Mother's Day and other major and minor holidays, as well as funeral work.

11. Florist: Job Details
Florists must also:
-Understand how to care for variety of plants
-Water, fertilize, and care for plants and flowers
-Properly store live plants and cut flowers for sale
-Florists also work with dried and artificial flowers.

12. Florist: Job Details Florist must be: Creative!
Able to position plants and flowers into different types of arrangements such as bouquets, centerpieces, wall hangings, wreaths, and corsages.
Knowledgeable about color and design when working with flowers and plants.

13. Florist: Job Details General Responsibilities of a florist foincludes:
delivery of plants and flowers
operating the cash register
taking care of financial records
ordering plants and supplies
cleaning the store on a regular basis.
offer advice to customers about how to care for flowers and other plants.

14. Florist: Job Details
-Florists often own their own flower shops and may employ floral designers who assist in creating arrangements.

15. Florist: Job Outlook and Job Details Despite the projected decline in employment, job opportunities should be good because of relatively high replacement needs. Floral design is the only design specialty that does not require formal postsecondary training. Many floral designers work long hours on weekends and holidays, filling orders and setting up decorations for weddings and other events. About one-third are self-employed.
Lets start by looking at the U.S. Department of Labor Data on a Florist.

16. Other Floriculture Careers
Botonical Garden Staff
High School or College Instructor
Floral Design Instructor
Gardener/Landscaper/Landscape Architect
Horticulture Therapist
Hard Good Sales Person
Mass Market or Super Market Flower Sales Person
Scientist
Event Planner/Designer
Wedding Planner/Designer

17. Link
Link for Career Information

18. Professional Trade Organizations for the Floriculture Industry
Trade Association is an organization that is set up to assist in the industry in educating its members and promoting ist products and services in the marketplace.
AIFD- American Institute of Floral Designers.
SAF- Society of American Florists

19. Quiz
What career opportunities are available within the floral industry?
Name two of the industry associations.
How can this class help you train for a career in the floral industry?
Why is a friendly service attitude an important attribute of a sale person?

20. Quiz
Why is it important that the delivery person for a flower shop be well groomed and well mannered?
Name 3 specific duties that a retail florist has on the job.
Why is continuing education important in floral design?

21. Student Activity 1 Career Cruising www.careercruising.com
1. Take Career Quiz on site
2. Print off the Career Quiz Results and sign your name.
3. Circle your 5 top careers from the career quiz results.
Put a star by your #1 Job write a paragraph on the back on why this is your favorite job.
Turn in all work (This should only be 2 pages of printed material)

22. Student Activity Career Cruising www.careercruising.com
Research these two careers.
Florist
Nursery/Greenhouse Grower
Bonus Points Research
Wedding Planner

23. Student Activity 2 Student Handout-
You will be looking at and writing down the general description of the jobs including:
Job Description
Working Conditions
Earnings
Education

24. Student Activity 2 Continued
Your job is to make general notes about the job description, working conditions, earnings, and education for the job. At least four different facts must be listed about each portion of the career area.
Remember you will be graded on being neat, completing each portion, and staying on task.
If you are off of the proper site you will loose 5 points for each time off site.