1. 2009. 7. 29 경희대학교 경영대학 교수 박용승 Peace through Commerce 1

2. I. Background 2 Teaching Sustainability in B-Schools  New Age, New Rule, and New Paradigm: Understanding Self-Actualization of Management Education in the Age of Transcendence  Sustainability encompasses a host of new demands and opportunities for virtually all industries, especially that of management education.  The growth in importance and awareness of interconnected issues among key stakeholders of business schools (e.g., business, government, NGOs, etc.)  Sustainability is rising in strategic relevance for management educators in pursuit of competitive advantage.  Ultimately emerging importance of sustainability in business reflects self-actualization of capitalism and business schools.  New Age, New Rule, and New Paradigm: Understanding Self-Actualization of Management Education in the Age of Transcendence  Sustainability encompasses a host of new demands and opportunities for virtually all industries, especially that of management education.  The growth in importance and awareness of interconnected issues among key stakeholders of business schools (e.g., business, government, NGOs, etc.)  Sustainability is rising in strategic relevance for management educators in pursuit of competitive advantage.  Ultimately emerging importance of sustainability in business reflects self-actualization of capitalism and business schools.

3. Peace through Commerce KHU Initiatives In SME 3 Sustainability Management Education (SME)  To take leadership in sustainability management education among Business schools.  Active participation in UN PRME  Strategic planning for and implementation of sustainability management education in KHU School of Management  The Three pillars of KHU Model for SME: ①Teaching: curriculum expansion ②Research: commitment and resource allocation in related research ③Green Management: awareness in greening of its own school’s management  To take leadership in sustainability management education among Business schools.  Active participation in UN PRME  Strategic planning for and implementation of sustainability management education in KHU School of Management  The Three pillars of KHU Model for SME: ①Teaching: curriculum expansion ②Research: commitment and resource allocation in related research ③Green Management: awareness in greening of its own school’s management

4. Peace through Commerce PRME (1) 4 Principles for Responsible Management Education  U.N. Global Compact’s principles to commit business schools to advancing responsibility and sustainability in their education, research and related outreach functions. (The Six PRME Principles) - An initiative of UNGC to inspire and champion responsible management education, research and thought leadership globally - PRME is characterized as the academic side of the UNGC - Jointly sponsored by AACSB International, Aspen Institute, European Foundation for Management Development (EFMD), Globally Responsible Leadership Initiative (GRLI), and Net Impact  More than 230 schools worldwide have signed the PRME (including 4 Korean Member B-schools  U.N. Global Compact’s principles to commit business schools to advancing responsibility and sustainability in their education, research and related outreach functions. (The Six PRME Principles) - An initiative of UNGC to inspire and champion responsible management education, research and thought leadership globally - PRME is characterized as the academic side of the UNGC - Jointly sponsored by AACSB International, Aspen Institute, European Foundation for Management Development (EFMD), Globally Responsible Leadership Initiative (GRLI), and Net Impact  More than 230 schools worldwide have signed the PRME (including 4 Korean Member B-schools

5. Peace through Commerce PRME (2) 5 The Ten Principles of UN Global Compact Human Rights Principle 1 Businesses should support and respect the protection of internationally proclaimed human rights within their sphere of influence Principle 2Make sure that they are not complicit in human right abuses Labor Rights Principle 3 Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining Principle 4The elimination of all forms of forced and compulsory labor Principle 5The effective abolition of child labor Principle 6Elimination of discrimination in respect of employment and occupation Environment Sustainability Principle 7Businesses should support a precautionary approach to environmental challenges Principle 8Undertake initiatives to promote greater environmental responsibility Principle 9Encourage the development and diffusion of environmentally friendly technologies Anti- Corruption Principle 10Business should work against corruption in all its forms, including extortion and bribery

6. Peace through Commerce 6 The Six Principles of UN PRME Principle 1Purpose We will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy Principle 2Value We will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact Principle 3Method We will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership Principle 4Research We will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value Principle 5Partnership We will interact with managers of business corporations to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches to meeting these challenges Principle 6Dialogue We will facilitate and support dialog and debate among educators, business, government, consumers, media, civil society organizations and other interested groups and stakeholders on critical issues related to global social responsibility and sustainability PRME (3)

7. Peace through Commerce KHU School of Management 7 Mission and Vision  Mission “Spiritual Leadership” To fulfill the responsibility as an academic institution developing the next generation of business leaders with profound knowledge and caring soul in global community by producing world class research and providing excellent education (Adopted October 24, 2009)  Vision “Kyung Hee University School of Management, Peace through Commerce” To become a world class business school based on outstanding research and education with striking a balance between equity (love) and efficiency (profit) (Adopted October 24, 2009)  Mission “Spiritual Leadership” To fulfill the responsibility as an academic institution developing the next generation of business leaders with profound knowledge and caring soul in global community by producing world class research and providing excellent education (Adopted October 24, 2009)  Vision “Kyung Hee University School of Management, Peace through Commerce” To become a world class business school based on outstanding research and education with striking a balance between equity (love) and efficiency (profit) (Adopted October 24, 2009)

8. Peace through Commerce 8 Stakeholder(s) Involvement in KHU initiatives in SME Green Management University Platform University Platform Faculty Students School of Management: CRME / IPC School of Management: CRME / IPC Accreditation Bodies Research UNGC- PRME GIP GSNGO IFC UN Platform Engine Implementation Curriculum

9. Peace through Commerce Strategy Management for SME 9 Walking the Talk  Ensure that entire SME initiative to be more than ad hoc.  Active communications with all stakeholders in the course of SME initiative processes.  Incorporates voice from constituents of the School (i.e., faculty, staff, students, and alumni)  Establishment of Committee for SME chaired by Dean of KHU School of Management with nine-faculty committee members.  Establishment of Institute for Peace through Commerce to attract faculty and other sustainability resources, to conduct related research projects and consultation in more organized manner, and which could also be available to advance sustainability curriculum development and other extra-curricular activities  Ensure that entire SME initiative to be more than ad hoc.  Active communications with all stakeholders in the course of SME initiative processes.  Incorporates voice from constituents of the School (i.e., faculty, staff, students, and alumni)  Establishment of Committee for SME chaired by Dean of KHU School of Management with nine-faculty committee members.  Establishment of Institute for Peace through Commerce to attract faculty and other sustainability resources, to conduct related research projects and consultation in more organized manner, and which could also be available to advance sustainability curriculum development and other extra-curricular activities

10. Peace through Commerce Teaching 10 Curriculum Expansion for SME  Committee for SME related curriculum expansion  Publishing a textbook on SME  Curriculum expansion design ①compulsory course (Introduction to Business and Society) ②elective courses from 6 functional areas; emission trading (finance), responsible investment (finance), business ethics (management), environmental auditing (accounting), ethics in management information system (MIS), green marketing (marketing), green technology (production), sustainable supply chain management (marketing), etc.  Outreach programs: Service activities and internship  Developing Degree Program in SME / Concentration area in SME  Committee for SME related curriculum expansion  Publishing a textbook on SME  Curriculum expansion design ①compulsory course (Introduction to Business and Society) ②elective courses from 6 functional areas; emission trading (finance), responsible investment (finance), business ethics (management), environmental auditing (accounting), ethics in management information system (MIS), green marketing (marketing), green technology (production), sustainable supply chain management (marketing), etc.  Outreach programs: Service activities and internship  Developing Degree Program in SME / Concentration area in SME

11. Peace through Commerce Research 11 Research Orientation for SME  Establishment of Institute for Peace through Commerce (IPC)  Conducing research projects and providing consultation service  Cutting-edge sustainability research  Publication of sustainability related journals and research volumes,  Sustainability conferences, seminars, workshops  Hosting of 1 st Asian Forum for PRME (2010)  Special Session on “PRME: Asian Perspective” in World Civic Forum 2009  Establishment of Institute for Peace through Commerce (IPC)  Conducing research projects and providing consultation service  Cutting-edge sustainability research  Publication of sustainability related journals and research volumes,  Sustainability conferences, seminars, workshops  Hosting of 1 st Asian Forum for PRME (2010)  Special Session on “PRME: Asian Perspective” in World Civic Forum 2009

12. Peace through Commerce Green Management 12 Greening of KHU School of Management  Recycling programs  Energy management, lighting efficiency  Water-efficient landscaping in and around business school building (Rain-saving system in the school’s newly built building, Orbis Hall)  Environment-friendly facility management and investment Neighborhood cleanups, tree-plantings, service activities  Equal Employment Opportunity Programs  Recycling programs  Energy management, lighting efficiency  Water-efficient landscaping in and around business school building (Rain-saving system in the school’s newly built building, Orbis Hall)  Environment-friendly facility management and investment Neighborhood cleanups, tree-plantings, service activities  Equal Employment Opportunity Programs

13. Peace through Commerce 13 Challenges Ahead  Communications and getting support from stakeholders  University’s top-down influences and supports: boards of trustees, university president, vice president, dean, etc.  Consistency with the university’s overall strategic plans, implementation, and evaluation stages.  Continuing commitments of faculty, staff, students, and alumni  Leadership of Dean in change management  Communications and getting support from stakeholders  University’s top-down influences and supports: boards of trustees, university president, vice president, dean, etc.  Consistency with the university’s overall strategic plans, implementation, and evaluation stages.  Continuing commitments of faculty, staff, students, and alumni  Leadership of Dean in change management

14. Peace through Commerce KHU – PRME Collaborative 14 Special Session on PRME: Asian Perspective The World Civic Forum, May 2009, Seoul  The first successful PRME conference in Asia  Arranged in responding to a call for PRME initiatives at the 1st Global Forum for PRME (New York, December 2008)  The primary purpose is to share and join the UN PRME among Asian business schools  More than 100 scholars and specialists from international organizations, corporations, education and research institutes, and about 200 students from Kyung Hee Unviersity School of Management attended this one-day special session.  In concluding the session, participants made consensus in announcing the Seoul Action Plan in order to advocate and promote the vision of Principles for Responsible Management Education among Asian business schools.  The first successful PRME conference in Asia  Arranged in responding to a call for PRME initiatives at the 1st Global Forum for PRME (New York, December 2008)  The primary purpose is to share and join the UN PRME among Asian business schools  More than 100 scholars and specialists from international organizations, corporations, education and research institutes, and about 200 students from Kyung Hee Unviersity School of Management attended this one-day special session.  In concluding the session, participants made consensus in announcing the Seoul Action Plan in order to advocate and promote the vision of Principles for Responsible Management Education among Asian business schools.

15. Peace through Commerce Special Session on PRME: Asian Perspective (WCF 2009, Seoul) 15

16. Peace through Commerce Special Session on PRME: Asian Perspective (WCF 2009, Seoul) 16

17. Peace through Commerce KHU – PRME Collaborative 17 Hosting 1 st Asian Forum for PRME, December 2010, Seoul  Implementing Seoul Action Plan announced at the WCF 2009 Seoul  Annual Forum for PRME among leading Asian B-Schools (Sharing information, country report, students participation events, etc.)  Disseminating the spirit of PRME among Asian B-Schools  Implementing Seoul Action Plan announced at the WCF 2009 Seoul  Annual Forum for PRME among leading Asian B-Schools (Sharing information, country report, students participation events, etc.)  Disseminating the spirit of PRME among Asian B-Schools

18. Peace through Commerce 18 Responsible Corporate Citizenship and Kyung Hee School of Management