1. Consistently Surprising Surprisingly Consistent

2. Males 18-49 and Males 25-54 Listener Product Usage Automobiles/Automotive Supplies Beverages Clothing & Shoes Dining Out Electronics Financial Services Health & Personal Care Products Home Appliances/Furnishings/Improvements Leisure Activities Pet Products Shopping Snacks Travel

3. Automotive and Automotive Supplies Male Listeners are Consumers of: Bought or Leased New Vehicle Bought Used Vehicle Decision Maker for Vehicle Primary Person-Maintenance DIY-Maintaining Vehicle Did Tune-Up Replaced Brake Lining or Pad Bought Air Filters Bought Anti-Freeze/Coolant Bought Batteries for Vehicle Bought Motor Oil Bought Oil Filters Bought Tires Bought Windshield Wipers Bought or Leased New Vehicle Bought Used Vehicle Decision Maker for Vehicle Primary Person-Maintenance DIY-Maintaining Vehicle Did Tune-Up Replaced Brake Lining or Pad Bought Air Filters Bought Anti-Freeze/Coolant Bought Batteries for Vehicle Bought Motor Oil Bought Oil Filters Bought Tires Bought Windshield Wipers How to Read: Men 18-49 who bought/leased a new vehicle in the last year are 66% more likely to listen to The Bob & Tom Show than the general population of Adults 18+ 166 213 177 209 222 192 222 232 226 224 214 236 180 225 170 211 182 207 229 195 227 213 217 199 213 236 153 215 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ Source: MRI Spring 2011, Base Adults 18+

4. Beverages Drink Alcoholic Beverages Drink Beer/Ale Drink Water/Seltzer Drink Diet Cola Drinks Drink Non-Diet Soft Drinks 210 221 171 190 185 212 225 168 210 194 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ How to Read: Men 18-49 who drank alcoholic beverages are 110% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+ Male Listeners are Consumers of:

5. Clothing & Shoes Male Listeners are Consumers of: Athletic Shoes Men’s Clothing Shoes Sports Clothing 207 179 171 183 224 180 182 169 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ How to Read: Men 18-49 who bought Athletic shoes in the last year are 107% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

6. Restaurants Male Listeners are Consumers of: Dined Out in the last month Ate in Family Restaurants/Steak house in the last 6 months Used Fast Food/Drive-In in the last 6 months 186 194 188 190 202 192 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ How to Read: Men 18-49 who dined out in the last month are 86% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

7. Electronics Male Listeners are Consumers of: Own a Home Personal Computer Decision Maker for Home PC Bought Home PC in last 2 years Use PC at Work Have Call Waiting on Phone Have Caller ID on Phone Personally Used 800/888/900 #s Decision Maker for TV Set Have a HD TV Set Have a Large Screen TV Set Went to Video Store in last month Bought Pre-Recorded Tapes/CDs Bought Batteries in last 6 months Own a cell/digital Phone Own a Home Personal Computer Decision Maker for Home PC Bought Home PC in last 2 years Use PC at Work Have Call Waiting on Phone Have Caller ID on Phone Personally Used 800/888/900 #s Decision Maker for TV Set Have an HD TV Set Have a Large Screen TV Set Went to Video Store in last month Bought Pre-Recorded Tapes/CDs Bought Batteries in last 6 months Own a cell/digital Phone 193 203 190 185 200 177 198 200 191 198 261 181 180 185 196 204 202 180 191 182 196 203 200 207 276 200 191 187 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ How to Read: Men 18-49 who own a home personal computer are 93% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

8. Financial Services Male Listeners are Consumers of: Have Savings Account Have Interest Checking Acct. Have Non-Interest Checking Acct. Have 1st Home Mortgage Own Securities Have IRA or 401K Have Credit Card in own name Have 3+ Credit Cards Have Savings Account Have Interest Checking Acct. Have Non-Interest Checking Acct. Have 1st Home Mortgage Own Securities Have IRA or 401K Have Credit Card in own name Have 3+ Credit Cards 201 220 216 193 142 199 278 139 197 221 194 185 144 199 305 149 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ How to Read: Men 18-49 who have a savings account are 101% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

9. Health & Personal Care Products Male Listeners are Consumers of: Used Adhesive Bandages < 6 mos. Used Cold/Sinus/Allergy Remedies Used Cough Drops (Non-Rx) Used Headache Relievers (Non-Rx) Used Upset Stomach Remedies Used Lip Care Products Used Aftershave Lotion & Cologne Used Deodorants/Antiperspirants Used Shaving Creams or Gels Used Razor Blades Used Disposable Razors Used Electric Shavers Used Dental Floss Used Mouthwash Wear Prescriptive Eyeglasses Used Suntan/Sunscreen Used Vitamins/Dietary Sup. Used Adhesive Bandages < 6 mos. Used Cold/Sinus/Allergy Remedies Used Cough Drops (Non-Rx) Used Headache Relievers (Non-Rx) Used Upset Stomach Remedies Used Lip Care Products Used Aftershave Lotion & Cologne Used Deodorants/Antiperspirants Used Shaving Creams or Gels Used Razor Blades Used Disposable Razors Used Electric Shavers Used Dental Floss Used Mouthwash Wear Prescriptive Eyeglasses Used Suntan/Sunscreen Used Vitamins/Dietary Sup. 186 178 173 198 196 190 224 190 209 215 196 185 193 170 237 202 185 194 187 177 207 210 200 230 196 202 213 203 186 195 175 237 199 189 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ How to Read: Men 18-49 who used adhesive bandages in the last 6 months are 86% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

10. Home Appliances/Furnishings/Improvements Male Listeners are Consumers of: Bought HH Furnishings in last yr Bought HH Appliances/Durables Did Home Remodeling Did Home Improvements DIY of Home Improvements Bought Tools Bought HH Furnishings in last year Bought HH Appliances/Durables Did Home Remodeling Did Home Improvements DIY of Home Improvements Bought Tools 172 262 295 265 300 243 172 241 257 287 237 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ How to Read: Men 18-49 who bought household furnishings in the last year are 72% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

11. Leisure Activities Male Listeners are Consumers of: Go Camping Barbecue Go to Bars/Night Clubs Play Cards Surf the Net Play Video Games Attend Movies Participate in Sports Attend Sporting Events Play Golf Exercise Regularly (2+ times/wk) Bought Sports Recreation Equip Bought Lottery Ticket Go Camping Barbecue Go to Bars/Night Clubs Play Cards Surf the Net Play Video Games Attend Movies Participate in Sports Attend Sporting Events Play Golf Exercise Regularly (2+ times/wk) Bought Sports Recreation Equip Bought Lottery Ticket 282 207 216 211 194 185 141 191 200 253 170 220 201 280 216 217 226 201 200 156 200 204 240 170 240 212 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ How to Read: Men 18-49 who went camping in the past year are 182% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

12. Pet Products Owns a Cat Owns a Dog Used Cat Food (last 6 mo) Used Dog Food (last 6 mo) Used Cat/Dog Treats (last 6 mo) Used Tick Care Prod (in last yr) Owns a Cat Owns a Dog Used Cat Food (last 6 mo) Used Dog Food (last 6 mo) Used Cat/Dog Treats (last 6 mo) Used Tick Care Prod (in last yr) 261 223 240 216 229 207 256 214 238 208 229 222 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ How to Read: Men 18-49 who own a cat are 161% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+ Male Listeners are Consumers of:

13. Shoppers Male Listeners are: Stores Shopped In: Appliance, Hardware, Elec. Convenience store Dept., Clothing, Variety store Drugstore Grocery store & Warehouse/Club Office/Computer Supply store Ordered By Internet Stores Shopped In: Appliance, Hardware, Elec. Convenience store Dept., Clothing, Variety store Drugstore Grocery store & Warehouse/Club Office/Computer Supply store Ordered By Internet 180 199 179 184 182 158 208 186 200 189 188 190 166 198 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ How to Read: Men 18-49 who shop in Appliance, Hardware or Electronic stores are 80% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

14. Snacks Male Listeners are Consumers of: Chewing Gum Breath Fresheners Mints Hard Roll Candy Regular Size Candy Packages of Miniature Candy Nuts Popcorn Corn/Tortilla Chips & Cheese Snacks Potato Chips Pretzels Cookies Doughnuts Snack Cakes Ice Cream Bars/Sandwiches Ice Cream/Ice Milk/Sherbet Meat Snacks Chewing Gum Breath Fresheners Mints Hard Roll Candy Regular Size Candy Packages of Miniature Candy Nuts Popcorn Corn/Tortilla Chips & Cheese Snacks Potato Chips Pretzels Cookies Doughnuts Snack Cakes Ice Cream Bars/Sandwiches Ice Cream/Ice Milk/Sherbet Meat Snacks 167 154 164 182 186 168 192 213 215 191 252 181 198 226 205 199 212 188 159 171 210 192 194 195 221 222 189 240 171 199 231 211 188 239 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ How to Read: Men 18-49 who bought chewing gum in the last 6 months are 67% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

15. Travel Took a Plane Trip in Last Year Took a Domestic Trip Took a Domestic Personal Trip Took a Domestic Business Trip Took a Foreign Trip Stayed in a Hotel/Motel Visited a Theme Park Took a Plane Trip in Last Year Took a Domestic Trip Took a Domestic Personal Trip Took a Domestic Business Trip Took a Foreign Trip Stayed in a Hotel/Motel Visited a Theme Park 148 202 217 117 106 212 225 158 198 249 141 101 203 237 Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+ How to Read: Men 18-49 who took a plane trip in the last year are 48% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+ Male Listeners are Consumers of: