1. Windows 8 and You Martin “Code it” Schray Developer Evangelist – Microsoft @mschray – mschray@microsoft.commschray@microsoft.com http://aka.ms/martin

2. Jump Start Guide for VB 2005 Published in 2005 Author = Martin Schray Its all about Visual Basic 2005 Leverages what you know about Visual Basic 2003 Introduces what new’s in Visual Studio/Visual Basic 2005 About 180 pages

3. Agenda Window 8 reimagined New devices and new opportunities The Windows Store app economy

4. Windows reimagined

5. Reimagines Windows from the chipset to experience - new range of capabilities, scenarios, form factors Makes Windows 7 even better - Everything that runs on Windows 7 PCs runs on those PCs with Windows 8

6. What People Are Saying

7. New Developer Opportunities New ARM partnerships and continued x86/64 support Fundamental investments in mobile scenarios Support a wide variety of devices and form factors, sizes and peripherals Leverage existing skills, assets and resources Best of breed tooling, templates and guidance to accelerate app building Cloud services that enable quick personalization of apps and roam settings Fast and fluid, full-screen user experience Touch-first OS that doesn’t compromise the benefits of a full, rich PC Unique and differentiated app platform to engage and delight users Integrated store on every Windows 8 PC Flexible monetization & transparent process Consumer driven discoverability

8. Windows 8 Unprecedented user reach & engagement across a wide variety of different devices Windows 8 makes it easy for your app to scale across desktops, laptops, tablets, All- in-ones and more. Show game controls in different layouts when on larger screen sizes for optimal gaming experience Show larger, richer images when running on an AIO Keep in mind to account for different screen resolutions on varying devices Give the user more chances to enter text when on a desktop or laptop

9. Clicker question 1

10. Windows Surface RT – So Sweet! With Keyboard attachedKick stand’inBe’in all tablet

11. Windows Surface Pro – So Sweet! With Keyboard attachedKick stand’inBe’in all tablet

12. Modern UI This is the design language that spans all Microsoft consumer experiences PRIDE IN CRAFTSMANSHIP DO MORE WITH LESS BE FAST & FLUID AUTHENTICALLY DIGITAL WIN AS ONE

13. Your brand in Windows 8 Windows 8 provides opportunities for your brand to shine Where to incorporate your brand: Live Tiles (primary & secondary) Splash Screen Store Listing

14. Dynamic Interaction Models Windows 8 accommodates a multitude of interaction variations Keyboard and Mouse interaction is still an important consideration in designing game controls

15. Windows Reimagined?

16. Add’l Windows Store App features To learn more about great Windows Store apps, please visit: http://rj.cx/MakeGreatWin8Apps

17. Windows Store

18. We are reimagining a partnership

19. Flexibility of options Existing relationship Subscriptions Consumable purchases Use Your Existing Commerce Use our ad system Bring your own Ad Supported Time limited trials Feature differentiated trials One time Purchase Persistent purchases Expiring purchases Purchases over time

20. The Store Windows Store app, displayed on Start Spotlight, Recommend, Browse/Filter, Search IE10 & Deep links Designed for Discovery Global reach: 200+ markets, 100+ languages Enterprise distribution Unprecedented reach Key documents published WACK, track progress, actionable feedback Transparent terms Developers control pricing Up to 80% revenue share Best economics

21. Clicker Question 2

22. Opportunity As of March 2012, IDC 690M Windows 7 345M Android 196M iOS 32M Mac

23. Clicker Question 3

24. Discovery

26. Store anatomy Store home Editorial promotion Category App listing

27. Economics

28. Revenue sharing Starts at 70% for new apps Jumps to 80% once your app makes $25,000

29. Clicker question 4

30. Pricing You control the pricing of your app Prices from $1.49 to $999.99 Tiered model

31. Upgrade from Time-based Trial to Full Version You can offer a trial of your game Time-based trials supported in the store. No additional code or game logic required. For additional information, visit: http:// rj.cx/MakingMoneyThroughWindowsStore http:// rj.cx/MakingMoneyThroughWindowsStore

32. Trials matter 70x downloads 10% conversion 10x revenue Windows Phone Developer blog, March 2011

33. Opportunity

34. Clicker question 2

35. Opportunity As of March 2012, IDC 690M Windows 7 345M Android 196M iOS 32M Mac

36. Unprecedented reach 100+ languages Store & Apps in: 200+ markets Buy from: 70+ markets ( including top 40 by GDP) Local pricing & settlement:

37. The Most Significant Developer Opportunity. Ever.

38. Launch your Windows 8 Game in 30 days Generation App  Online training and tips from insiders  Game development content Tele-support with a Windows 8 architect Exclusive one-on-one WinRT and Windows UX design consultation Sign up at http://aka.ms/MSGenApphttp://aka.ms/MSGenApp Build Your Game

39. Clicker question 5

40. OMIS 351 is super real world experience!

41. Agenda  OMIS 351 – you’ll use what you learn  Applification of everything  BYOD – Bring your own device  How you make money is moving (or perhaps multiplying)

42. OMIS 351 – Super Real World Experience  Understand the role of data, information, and information systems within organizations.  Use strategic frameworks to analyze the role of information systems inside and outside of organizations.  Understand hardware, software, telecommunications, data management and security concepts.  Understand the role of CRM, ERP, SCM, Electronic Commerce and other collaborative partnerships.  Understand IT-enabled Process Improvement.  Understand systems creation, obtainment, and modification options including development, project management, and outsourcing.  Create and use FTP and Web pages.  Create and use relational databases for business intelligence.  Understand, create and use spreadsheet-based decision making tools.  Understand SAP and its role in global business information.  Understand and use SAP to manage the sales fulfillment process and create a document delivery flow.

43. Appification of Office  Appification of everything  Apps everywhere

44. Office Apps Land Grab - PowerPoint  Appification of everything  Apps everywhere

45. Office Apps Land Grab - Word  Appification of everything  Apps everywhere

46. Office Apps Land Grab - Excel  Appification of everything  Apps everywhere

47. BYOD – Bring Your Own Device  Bring your own device

48. How you make money is moving  Money from Ads  Money from apps  Money from in app purchaes

49. Thank you! Martin “Code it” Schray Developer Evangelist – Microsoft @mschray – mschray@microsoft.commschray@microsoft.com http://aka.ms/martin