1. Chapter 1-Section 1 Francis Horn, a past president of the University of Rhode Island, said, “Never before has it been so essential to learn to separate the true from the false. We have come to put great emphasis on education in science and engineering. But speech, rather than science or engineering, may actually hold the key to the future of our world.” Which is more important: speech or science?

2. Chapter 1, cont. Ethics: a sense of a person’s right or wrong. The Communication process: Sender: gives info Message: what is said Receiver: gets message Feedback: reactions

3. Chapter 1, cont. Communication barrier: an obstacle that gets in the way of effective communication Attitude Social Educational Cultural Environmental

4. Ch.1, cont.-Verbal Communication To the sender: Think before you speak Articulate your words. Watch the receiver of your words to make sure they are getting the message that you want them to

5. Ch. 1, cont.-Verbal Communication To the receiver: Ask questions Learn about issues and people Relate to the background and experiences of the people.

6. Ch.1, cont.-Nonverbal Communication NV Communication: body language Remember, in different cultures, nonverbal communication means different things. Waving your hand is good-bye in America, but means no in Europe.

7. Ch.1-Symbols Symbol-anything that stands for an idea and is used for communication. Groups: Draw 5 symbols of the following: Birthdays Halloween Thanksgiving Christmas Easter 4 th of July

8. Journal 2-2 What is a commercial you remember from when you were young? Why do you remember it, and why was it effective?

9. Ch.1-Section 2 Intrapersonal Communication: ability to conduct an inner dialogue with yourself and to assess your thoughts, feelings, and reactions. True Colors test, music, poetry Interpersonal Communication: ability to talk effectively to others.

10. Chapter 1, Section 2 Cont. Oratory, or rhetoric, is the art or study of “public speaking” The Greek philosopher, Aristotle, stated three methods for appealing to audiences: logical, emotional, or personal.

11. Ch.1-Section 2 An orator is a person who delivers information through a speech effectively. Think of 5 great orators of our time. Choose one and write a quick journal about why he or she is important.

12. Chapter 1- Section 2, Cont. Audience- Your audience is an important factor in delivering your message. Ex. Selling a cell phone to teenagers vs. selling a cell phone to senior citizens Is this material appropriate for this group? How would I feel if I were asked that question? Am I giving my audience new information? Is my material too difficult or too easy for my audience?

13. How has the audience changed in 30 years?

14. Emotional Appeal Strike a chord by appealing to feelings (family, beauty, love, hate, injustice, justice) Look at the pictures and emotion words!

15. Ethical/Reputation Appeal When you show your audience you have natural honesty about you, or you appeal to “reputation”. Brands are also a form of “ethical” appeal.

16. Logical Appeal You offer a logical appeal when you provide your audience with factual evidence to prove your point. Statistics Facts Surveys

17. With a partner… Find an advertisement and paste it on paper Then, answer the following questions: Who is the intended audience? Give an example of each appeal: logic, emotions, reputation What is the most effective appeal used by the advertisement? Would you purchase this product based on the ad?

18. Journal 2-3 After watching the video on Superbowl advertisements, why do you think advertisement is so important in our culture? Do you think corporations spend too much $$$$ to get your $$$$?

19. Ch. 1-Section 3 Motivation: something, such as a need or desire, that causes a person to act. What motivates you? Make a list of 5 things.

20. Stereotypes Stereotyping means labeling every person in a group based on “pre-conceived” ideas about that group. Politicians Nerds/Geeks Popular people Think of the following occupations and how they are stereotyped: Cooks vs. Chef Police Officers Nurses Construction Workers Teachers

21. What about this guy?

22. …and this person?

23. …and them?

24. Advertisement Appeals Bandwagon- “everybody” is doing it… why aren’t you?

25. Transfer of masculine/feminine appeal- don’t you want to be the perfect person?

26. Snob appeal- Creates a feeling of envy or desire for the product or those who buy the product

27. Search for adventure- Don’t you want to live an adventurous life?

28. Plain Folks- Ordinary people use this product

29. Humor- It’s just funny…

30. Slogans… Catch Phrases "M&Ms melt in your mouth, not in your hand." - M&M candies "Don't leave home without it." - American Express "Reach out and touch someone" - AT&T “Eat fresh!” –Subway

31. Ad Design Get into groups (no more than 3 people) Design an ad for a product and particular target group Decide on your SLOGAN for your target audience. Also, make a list of stereotypes and/or concerns for your audience. We will be in the lab tomorrow to get your designs!

32. Chapter 1, section 3 (Conclusion), Setting an Example Make a positive impression in your community Be an effective “communicator” by being a speaker and person worthy of respect. Be honest and “ethical”