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2013 California State Games Jan. 2013- Hired full-time Marketing Manager June - Found out the TMD money spent on new Marketing Mgr wasn’t going to be.

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Presentation on theme: "2013 California State Games Jan. 2013- Hired full-time Marketing Manager June - Found out the TMD money spent on new Marketing Mgr wasn’t going to be."— Presentation transcript:

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2 2013 California State Games Jan. 2013- Hired full-time Marketing Manager June - Found out the TMD money spent on new Marketing Mgr wasn’t going to be reimbursed July- Increased participation in 1 year by 2,000! Aug. – Additional revenue from increase in numbers Cannot release new Marketing Mgr, due to success Dec. – 1 st time in 25 years, CSG has ended year in the red.

3 2014 California State Games 2015 California Winter Games 2014 Mike Dempsey Memorial Table Tennis Tournament FY 2015 EVENTS

4 8,000+ ATHLETES Opening Ceremonies –Qualcomm Stadium –July 11 th Athletes from all over the State converge in San Diego 4 Days of Experiencing the OLYMPIC DREAM 24 SPORTS JULY 10-13, 2014

5 2014 CALIFORNIA STATE GAMES 13,000 est. Hotel room nights Adding 1 sport - Field Hockey Hotel Blocks – Central San Diego – North County – South County Regional Qualifiers – Sacramento – San Jose – East Bay – Central Valley – Central Coast – Los Angeles – Inland Empire

6 2015 CALIFORNIA WINTER GAMES 2,000 estimated Hotel Room Nights in Off-Peak Season (February) Ice Hockey Figure Skating

7 2014 Mike Dempsey Intl. Table Tennis 600 estimated Hotel Room Nights in Off-Peak Season (1 st week in December) Paralympic International Table TennisTournament 25+ Countries

8 SDTMD Funding 2015 Fiscal Year GOAL: To increase participation in the Games’ events, provide easy access to hotels to athletes, & increase hotel room nights Direct link to TMD Hotels on our Website Increase advertising to Sport Teams across the state with link Printing Promotional materials including posters, postcards, and flyers with link Fund staff to oversee Housing Program Support Marketing Staff Attend coaches meetings around the state Attend events around the state to recruit athletes Website marketing Partnering with other events and organizations Bonus Incentive for Sport Directors to increase number of athletes in their sport

9 California State Games TMD Fiscal Year 2015 Generate an estimated 15,600 room nights Housing Revenue of $2 million (based on contracted average rate of $132) Requested SDTMD funding = $150,000 Return on Investment = 13.7 : 1

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