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L Learn new things A Accumulate experience M Move your body B Be yourself Join the fantasy!
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Services in the educational field
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Not so developed on the market We offer normal children the support and attention that they need by using people that are trained in handling children
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Learning how to learn [help improve learning skills] Interactive games [supervised and organized by specialists] A balanced meal Outdoor sports and body movement Counseling for children [and also parents] [a psychologist who will talk to them about their needs and problems]
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Children might not react positive to the program Parents might not cooperate
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Counseling for children [to help children give away their frustrations and become opened to new opportunities] Special sessions for parents: In group [whit other parents] Individual
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Posters and flyers Posters and flyers in schools, the Sub Arini park and other special places for children Sending a representative Sending a representative to talk to the head teachers of the schools of Sibiu
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A.Estimated costs Equipment: 34,200 € (including furniture, decorative objects etc) Other things needed(notebooks, color paper, games etc): 150 € per month Employees (doctor, cook): 400 € per month Location : 250 € per month Credit rate: 250 € per month Food: 3,000 € per month Advertising: 400 € per month Maximum 50 children per month Tariff (per month): 150 €
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Total costs per year [8 months- school year, winter holiday (one week), intersemestrial holiday (one week), summer holiday (2 weeks - trip) ]: 40,050 € Total costs per month: 4,450 €
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B. Estimated profits Profit per month: 27,500 € school year (8 months): 220,100 € summer holiday (2 weeks): 2,500 € winter holiday (one week): 1,250 € intersemestrial holiday (one week): 2,500 € Profit per year : 226,350 € a. The best case: 50 children per month
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b. In case just 30 children join our center (per month) Profit per month: 16,600 € Profit per year: 137,000 €
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Total profit a → per month: 23,050 € → per year: 187,000 € Total profit b → per month: 12,200 € → per year: 97,000 €
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extension of the center private school for the children with disabilities contests for children extend the center in other towns
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Financial problems that may appear there are some after school centers in our town maybe the parents don’t trust us because we are new on the market the parents may consider that the prices are a bit high Solutions: special offers the possibility to came and assist some activities
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The findings of the market research
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1.What does your child do after he/she returns from school? A. eats lunch and watches TV/plays video-games until I return from work B. eats lunch and begins his/her homework C. Waits for me to come home 2. Would you consider the option of using the services of an after-school/ vacation center for the free time of your child? A. Yes B. No
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3. What would you like the activities proposed by the after-school schedule to be?
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4. Do you think your child needs support doing his/her homework? A. Yes B. No c. Only at certain subjects ( name them)
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5. Do you wish to send your child to a camp during vacations? A. Yes B. No c. It depends on the type of camp 6. Do you consider that your child needs sport activities? A. No, he plays with other children near the house B. No, I take him/her to a sports club often c. Yes, he/she practices sport only at gym classes at school
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7. Do you think your child needs supplementary classes in order to learn a foreign language? A. No, he learns enough at school B. Yes, I would like him/her to learn more 8. What foreign language(s) would you like to be taught in an after-school?
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9. How much will you be willing to pay per month for an after-school service?
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L Loredana Muntiu - General Manager A Antonia Rogos - Creation Manager M Maria Văcar - Financial Manager B Bianca Duţu - Market Researcher Project team – Who is who? CNOG, Sibiu 2011
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