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2011 lppco Brand Opportunities - “Ping Pong Application” Descriptions 1.Mobile Ping Pong Party Add-on 2.Ping Pong Parlour (Kids/Families) 3.Queen Of Hoxton.

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Presentation on theme: "2011 lppco Brand Opportunities - “Ping Pong Application” Descriptions 1.Mobile Ping Pong Party Add-on 2.Ping Pong Parlour (Kids/Families) 3.Queen Of Hoxton."— Presentation transcript:

1 2011 lppco Brand Opportunities - “Ping Pong Application” Descriptions 1.Mobile Ping Pong Party Add-on 2.Ping Pong Parlour (Kids/Families) 3.Queen Of Hoxton “TUES NIGHT INN” 4.Bloomsbury VIP Ping Pong Room 5.Corney & Barrow Summer Ping Pong 6.Branded Venue Roll-Out 7.University Event Series Roll-Out www.lppco.com **NB Detail contained within is summary form only

2 1. Mobile Ping Pong Party Add-On Applications include: Festivals / Back-stage / green rooms After-party entertainment Media zone for interviews Branded/VIP tournament (bundling TV/media) Celebrity / Charity tournament Branded Consumer experiences Basic Package includes: Quality high-end equipment (eg PUMA) Equipment inc. branding, design & colouring Event staff inc. trained umpires & tournament managers (if required) Pro-players for trick-show exhibition Full logistics 1.

3 Sample Applications E: info@lppco.com W: lppco.com FB: facebook.com/WSOPong Bespoke production: DJs, inflatable tent & branding, lighting, Wimbledon-themes, other custom production eg Airstream Branded or sponsored concepts: Peroni Ping Pong Classic Festival Tour PEPSI MAX Ping Pong Classic @ Cannes Film Festival Vitamin Water VIP Lounge @ SOHO HOUSE Suitable for: Award shows, Conferences, Festivals, Corporate Parties, Fundraisers, Product launches, TV/Media zones

4 2. Branded “Ping Pong Parlour” for Kids & Families Applications include: Consumer experiences (eg brand launches) Sponsored entertainment (eg Kids Zones @ festivals) Kids/family entertainment (eg celebrations) Basic Package includes: Mini ping-pong tables & equipment Equipment branding & design inc. colouring Event staff inc. trained umpires & tournament managers Top players for trick-show exhibition Full logistics Bespoke options Inflatable tent & branding, lighting, other custom production eg Airstream, picket fencing, artificial lawn Suitable for brands like Ben & Jerrys, Innocent, Nintendo, Gap Kids, Kellogs, Cadbury

5 3. Queen Of Hoxton (Shoreditch, London) “Tues Night Inn” weekly social concept features World Series Of Pong, hosting weekly tournaments Night involves local drink promotions, pizza, DJs, foos-ball, terrestrial TV, Sega video games, pib-ball Receives press in dailys like Shortlist World Series Of Pong-branded table is in venue 24/7 Opportunity for event sponsorship plus promotion tie-ins (i.e. play ping pong and get 3 for 2) In summer, the Roof-Top opens typically with theming, holding private parties for up to 150 lppco will produce a Wimbledon- themed ping pong village, with green TT kit, artifical turf, picket fencing We will soon be scouting for sponsors for the ping pong add-on E: info@lppco.com W: lppco.com FB: facebook.com/WSOPong Happening Now: Summer 2011: Event Rights Opportunity

6 4. Bloomsbury Bowling Lanes (Holborn, London) – Ping Pong VIP Room Opportunity to turn the Red Room into a 2 x table dedicated ping pong installation with DJ booth & bar for private hire (The [SPONSOR] Red Room) This 100 person capacity room adjacent to the 300 capacity King Ping Suite Can hold 2 ping pong tables, plus has karaoke facilities At minimum, fit out with high-end branded TT equipment plus further bespoke room design as required with sponsor branding Suitable for beverage or apparel company E: info@lppco.com W: lppco.com FB: facebook.com/WSOPong

7 5. Corney & Barrow Summer Ping Pong Enjoy outdoor ping pong on the Exchange Square lawn complete a gourmet BBQ, all in the heart of City Format likely to be combination of leagues (doubles) & free-play, with additional option for bookings of organised events for 20+ with lppco Opportunities to sponsor the above summer promotion produced and managed by lppco (C&B will sell the concept to their customers and database of over 50,000 customers & corporate partners) Scope TBD but likely to be summer- long @ 2 sites (the marquee City site Exchange Square behind Liverpool St & Fleet Place) E: info@lppco.com W: lppco.com FB: facebook.com/WSOPong

8 6. Branded Venue Roll-Out Multi-site & date bar tournament or event series, modelled on Budweiser’s 2008 Hard-Bat Classic 2008 Option to roll-out World Series Of Pong or develop a new brand-owned concept using the WSOPong platform Best suited for a beverage brand looking to develop a unique, fun, grass- roots campaign, tied-in with local venue promotions and sales Tie-ins with social media & TV (eg reality show following contestants) lppco would help shape concept, then produce and manage event promotion, from kit procurement and branding though to event management E: info@lppco.com W: lppco.com FB: facebook.com/WSOPong

9 6. UK University Roll-Out – Social Ping Pong Similar to “5” however targeted at Universities Would form part of or align with ETTA objectives to increase participation on campus - initial target is 8 named Uni’s for Stage 1 Option to roll-out World Series Of Pong or develop a new brand- owned concept using the WSOPong platform eg Puma Social Best suited for a brand partner looking better engage with this demographic, develop a Student Brand Ambassador framework modeled on Red Bull to drive programme E: info@lppco.com W: lppco.com FB: facebook.com/WSOPong Tie-ins with social media & TV (eg reality show following contestants) lppco would help shape concept, then produce and manage event promotion, from kit procurement and branding though to event management

10 Branding Capabilities

11 Who are the lppco? The London Ping Pong Company (lppco) is a new, specialist event agency uniquely blending sport, music, art, and entertainment We create exciting social and corporate event experiences with ping-pong To see a video of what we do, go to www.lppco.com to view The World Series Of Pong Slam Jam Finale 2010 (a lppco events concept) www.lppco.com Please contact us at info@lppco.com for further details on a full range of services and capabilitiesinfo@lppco.com

12 Why ping pong? Ping pong can be played anywhere by anyone. It’s fun, active, & highly social when combined with new venues, music (DJs), organized teams competition. Importantly, it is an inexpensive form of entertainment. It’s revival and cool-factor is being driven in the US/UK by celebrity ping pong parties (e.g. 50 Cent), ping pong clubs (e.g. SPIN NY backed by Susan Sarandon) global marketing campaigns (e.g. Puma Social) rockers like Kings Of Leon & Foo Fighters constantly playing on tour

13 Contact Us E: info@lppco.cominfo@lppco.com W: www.lppco.comwww.lppco.com FB:facebook.com/WSOPongfacebook.com/WSOPong “Uniquely blending sport, music, art, & entertainment, we create exciting, social event experiences using ping pong” **For an example of an exciting lppco event application, view the WSOPong Slam Jam promotional video and prior event photography @ lppco.com & facebook.com/WSOPonglppco.comfacebook.com/WSOPong


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