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Published byEdmund Campbell Modified over 9 years ago
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John Pollock Director of Merchandising SYSCO Corporation Houston, Texas, USA Defining Standards with SYSCO
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SYSCO’s Heritage n Founded in 1969 by John Baugh in Houston, Texas. n Vision was to become the first “broadline” distributor. n SYSCO = Sy stems and S ervice Co mpany Sy stems and S ervice Co mpany
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Who is SYSCO? SYSCO is the largest marketer and distributor of foodservice products in North America. Operating from 142 distribution facilities, the company provides products and services to about 415,000 restaurants and other foodservice operations across the contiguous United States, Alaska, Hawaii and Canada.
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SYSCO Vitals n Employees: 46,800 n Customers: 415,000 n Products: 300,000 n Delivery Vehicles: 8,400 n Marketing Associates: 7,656 n Distribution Locations: 142 n FY2002 Sales:$23.4 Billion n NYSE symbol: SYY Source: SYSCO 2002 Annual Report
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SYSCO Performance Source: Yahoo! Finance February 24, 2003
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SYSCO Locations
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SYSCO’s Vision The Premier, Global Marketer and Distributor of Food Products and Related Value-added Services away from Home SYSCO’s Mission Helping Our Customers Succeed SYSCO’s Goal $50,000,000,000 sales in 2008
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SYSCO Seafood Brands Simply the best and unique to SYSCO Top quality products that exceed the best the industry has to offer Competitive with the industry’s standard Value placed products Premium fresh seafood products
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What’s Important to Foodservice? nPricing –Stability creates demand –Need to be competitive –Provide volume price breaks nBeing first to market –Have a unique product/process to talk about –Separate yourself from “me-too” products
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nPackaging –Quality packaging that won’t break, leak, or damage easily –Needs to be appropriate for application –Creation of private Branded products nInventory control –Produce what is needed –Maintain adequate inventory to ensure supply What’s Important to Foodservice?
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What we look for... nSuppliers who will partner with us –Get to know our business –Get intimately involved in our business –Support our Branding efforts nSuppliers who add value to the supply chain –Continually develop new products or re-develop outdated products –Identify and exploit new resources or regions
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What we look for... nCategory growth –Real growth in units and dollars nPartners who can develop new markets/sales –Training –Customer development nPartners involved in local marketing efforts –Foodshows –Promotions –Growth in SYSCO Brand nIncrease breadth of products available nIncrease ratio of SYSCO Brand vs. packer label
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What we look for... nSuppliers who can pass the rigorous Sysco QA audit and inspection process –Can you pack to your own specifications? –Does your plant meet the US gov’t guidelines? –Can you pack to Sysco’s specifications? –Can your plant pass a Sysco audit? Trust but verify
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What we offer... nUnconditional customer satisfaction nPeace of mind nTraining of customer’s employees in safe food handling and preparation
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nMarketing Associates –Direct contact with customers –May evaluate product with customers –Have 15 - 30 minutes to make sale –Handles approximately 10,000 items nFoodshows –Pre-qualified buyers –Opportunity to get in front of many customers in a short period of time nNational Accounts Bringing Product to Market
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Steps to establishing a sales relationship with SYSCO nContact us –Corporate Seafood Department –Operating Company Seafood Merchandiser nShow us your products nWork with QA on plant audits, product specifications, and packaging nMake the product available for sale nSupport your products –Sales training / POS –Marketing / Promotions
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Moving Forward n Re-defining focus from “broadline” to “broad brand” n “Value-added” or “labor saving” products n “First to Market” with unique products n Encourage responsible fishing practices and promote sustainable/renewable resources n Establish SYSCO as a company of seafood experts
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SYSCO Contact Information nCorporate Seafood Department –John Pollock, Director of Merchandising - Seafood (281-584-1284) –John Steinmetz, Senior Manager – Seafood (281-584-1291) –Bill Prachyl, Product Manager – Seafood (281-584-1295) –Hank Dentler, Product Manager – Seafood (281-584-1297) nOperating Companies –Check your local listings nCorporate Office Information –Address: 1390 Enclave Parkway, Houston, TX 77077-2099 –Switchboard (281-584-1390) –Internet address: http://www.sysco.com
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