1. The State of Christian Higher Education CCCU Alumni Professionals Conference Wheaton College July 16, 2003 Ronald P. Mahurin Council for Christian Colleges & Universities Vice President, Professional Development & Research

2. CCCU Mission Statement To advance the cause of Christ-centered higher education and help our institutions transform lives by faithfully relating scholarship and service to biblical truth

3. Higher Education in the U.S.

4. Christian Colleges & Universities

5. Enrollment CategoryFall 1990Fall 1999% Change All Institutions13,818,63714,791,224+ 7.04 Public10,844,71711,309,399+ 4.28 Private2,973,9203,481,825+17.08 Religiously- Affiliated 1,285,4091,501,055+16.78 CCCU129,375183,570+41.89 U.S. Higher Education Enrollment Statistics 1990-1999 Source: U.S. Department of Education. National Center for Education Statistics. Digest of Education Statistics, 2001. Washington, DC: 2002. * For the purpose of accurate comparison, CCCU enrollment data includes only the 98 U.S. member campuses.

6. Enrollment CCCU Enrollment Statistics 1990-2000 47.35% increase

7. Other Indicators Retention Tuition & Fees Loan Default Rates Academic Quality (Assessment) Alumni Experience

8. CCCU Professional Development Programs Workshops Conferences Leadership Development Special Projects and Initiatives

9. CCCU Faculty Development Workshops and Programs Campus-Based Faculty Development New Faculty Workshop Disciplinary Workshops Initiative Grants Program

10. CCCU Peer Group Conferences Presidents Chief Academic Officers Chief Student Development Officers Chief Advancement Officers Chief Enrollment Officers Chief Financial Officers Campus Ministry Directors Alumni Professionals Other Peer Groups

11. CCCU Leadership Development Initiatives Trustees New Presidents New Chief Academic Officers Emerging Leaders

12. CCCU Special Projects and Initiatives Comprehensive Assessment Project –Collect and understand outcomes assessment and student satisfaction information from our schools Member Surveys –Alumni –Confidential Compensation Salary –President’s Salary –Enrollment –Faculty –Tuition

13. Special Projects and Initiatives Templeton Oxford Seminars on Science & Christianity Faithful Change Project

14. CCCU Scholarly Initiatives HarperCollins Series “Through the Eyes of Faith”

15. CCCU Scholarly Initiatives BakerBooks Imprint

16. CCCU Student Programs 8 Semester programs8 Semester programs 2 summer study programs2 summer study programs 2 international partner programs (new)2 international partner programs (new)

17. Alumni Estimated total member campus alumni: 1.4 million

18. Enhancing Alumni Awareness Christian Higher Education Month –Received almost 100 nominations from 46 member colleges and universities for outstanding alumni –Preparing media packets with press release, selected alum profiles, other helpful information for each member campus –Will present profile of one nominee each day in October (highlighting 31 total alumni) on Web at www.cccu.org

19. Making the Case Campaign Step one: Preparation –Gathering research

20. Comparative Alumni Research Methodology: –28 minute telephone interviews conducted July 22-27, 2001 –300 CCCU member colleges’ alumni –Graduating classes of 1958-1995 –Margin of error +/- 5.8 percentage points for sample size of 300 –Study conducted by Hardwick-Day, Inc. –Available on the Web under research in our services tab at www.cccu.org/serviceswww.cccu.org/services

21. Alumni Research Hardwick-Day, Inc.

22. Alumni Research Hardwick-Day, Inc.

23. Alumni Research Hardwick-Day, Inc.

24. Alumni Research Hardwick-Day, Inc.

25. Alumni Research Hardwick-Day, Inc.

26. Alumni Research Hardwick-Day, Inc.

27. Making the Case Campaign Step one: Preparation –Gathering research –Building mantra and owning one word

28. Making the Case Campaign Our Mantra –Rewarding Scholarship –Meaningful Service –Committed Community –Transforming Faith

30. The word we want to own: Purpose

31. Making the Case Campaign Step two: Building awareness –Making the Case brochure Draft a brochure for target audience (parents, students, faculty, administrators, donors and media) –Testimonials from alumni –Statistics that distinguish CCCU schools from other colleges and universities –Advertising in several Christian publications

32. Making the Case Campaign Step three: Building credibility and awareness –Continue advertising –Focus on mainstream media outreach

33. In Summary... Those who financially supported CCCU Member colleges are more likely to: –Credit their college with helping them to develop A sense of purpose in life Preparation for their first job and career change or advancement The ability to learn new skills, solve problems and make effective decisions Effective analytical thinking skills Teamwork skills Appreciation for the fine arts A sense of stewardship –Believe it is extremely important to: Promote racial equality or other social justice issues Support the college by referring prospective students

34. For more information: Ronald P. Mahurin VP, Professional Development & Research CCCU 321 8 th Street, NE Washington, DC 20002 202.546.8713 rmahurin@cccu.org WWW.CCCU.ORG